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Face of Finance | SoFi
SoFi wants to change the face of finance. Starting with you.
We asked AI to generate images of people who are good with money—and less than 2% were of women.
This doesn’t reflect reality. See how we’re supporting millions of women in achieving their financial ambitions, starting by helping more women invest.
See our pledge
Watch video
We pledge to help change the face of finance.
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Retraining AI with women in finance.
SoFi will capture imagery of real women excelling in the financial space, as well as amplify the profiles of female financial experts, in an effort to begin to retrain AI.
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Representation in our content.
SoFi will reflect the true
face of finance by featuring equal gender
representation in our imagery and
content creators. -
Educating millions about money.
SoFi will work to educate millions of women on personal finance via thousands of free articles and dedicated resources. Take the next step on SoFi Learn.
Helping women invest in themselves—and their money, too.
SoFi is committed to changing the face of finance to better reflect our world. That’s why we’re making it easy for women to start investing, with up to $1,000 in stock when they fund a new account with as little as $50.*
Get started
*Customer must fund their Active Invest account with at least $50 within 30 days of opening the account. Probability of customer receiving $1,000 is 0.028%. See full terms and conditions.
It’s time to change the face of finance.
Watch to learn why.
SoFi’s mission is to help people get their money right.
We support our members in achieving financial independence
so they can realize their ambitions.
Read more
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