SoFi Blog

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Now you can shop for insurance with SoFi—all online.

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The first and only national consumer bank with crypto.

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Phased roll-out began on Nov 10th, 2025

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SoFi Plus could take you
to the
Big Game!^*

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^*NO PURCHASE NECESSARY. Open only to legal residents of the 50 US/DC, 18+. Void where prohibited by law. Sweepstakes ends at 11:59 pm ET on 12/1/25. See Official Rules for how to enter, free entry method, prizes, limits, and odds. Sponsor: Social Finance LLC (“SoFi”) 234 1st St., San Francisco, CA 94105. 

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Crypto’s coming back—and
you could win a Bitcoin.^*

Join the waitlist

*NO PURCHASE NECESSARY. Open only to legal 50 US/DC res., 18+. Void where prohibited. 2 phases: Sign-Up Phase starts 10/15/25 at 9 a.m. ET & ends 11:59 p.m. ET on 11/30/25; Entry Phase starts 12/1/25 at 12 a.m. ET & ends 11:59 p.m. ET on 1/31/26. See Official Rules for free entry method, prize details, limits & odds. Sponsor: SoFi Bank, N.A. (“SoFi Bank”), 2750 E Cottonwood Pkwy #300, Cottonwood Heights, UT 84121.

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NEW!

Expanded Access to private markets.

Learn more

Explore new investing opportunities, including exposure to SpaceX, lower minimums
for StepStone Private Markets Fund, Pomona Investment Fund, and more.
Investments are illiquid, not guaranteed, and carry high risk of loss.

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{/* Claw 3x Invest 9/3 POS2 */}

Grab up to $3,000 in stock^* with

SoFi Active Invest.

Get started HERE

^*Offer valid from 9/15/25 through 9/30/25. Customer must fund their Active Invest account with at least $50 within 45 days of opening the account. Receive a minimum of $15. Probability of member receiving $3,000 is a probability of 0.026% If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Percentages for the $3,000 are subject to decrease. See full terms and conditions.

{/* Sept SPV Launch */}
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{/* Sept SPV pos? */}


NEW!

Expanded Access to private markets.

Learn more

Explore new investing opportunities, including exposure to SpaceX, lower minimums
for StepStone Private Markets Fund, Pomona Investment Fund, and more.
Investments are illiquid, not guaranteed, and carry high risk of loss.

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It’s a match!
Get 1% on IRA contributions and rollovers now.^*

Learn more

^*Terms and conditions apply. Matches on contributions are made up to the annual limits.

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Increase your savings with a limited-time APY boost.^*

Learn more

^*Earn up to 4.00% Annual Percentage Yield (APY) on SoFi Savings with a 0.20% APY Boost (added to the 3.80% APY as of 7/10/25) for up to 6 months.
Open a new SoFi Checking & Savings account and enroll in SoFi Plus by 8/12/25. Rates variable, subject to change. Terms apply at sofi.com/banking#2. SoFi Bank, N.A. Member FDIC.

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Seize the summer with
20% or more off hotels.^*

Book with SoFi Travel

^*Offer ends 7/21/25. See terms and conditions.

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Need insurance?
We’ve got you covered—from auto to life.

Explore Coverage

Coverage and pricing is subject to eligibility and underwriting criteria. Terms and conditions apply.

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Increase your savings with a limited-time APY boost.^*

Learn more

^*Earn up to 4.00% Annual Percentage Yield (APY) on SoFi Savings with a 0.20% APY Boost (added to the 3.80% APY as of 6/10/25) for up to 6 months. Open a new SoFi Checking & Savings account and enroll in SoFi Plus by 6/24/25. Rates variable, subject to change. Terms apply at sofi.com/banking#2. SoFi Bank, N.A. Member FDIC.

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Sign up for
SoFi Plus to
bank $160 in
rewards
points.^*

Score bank

^*SIGN UP BY 4/30/25. Open to the first 5,000 eligible customers that sign up for SoFi Plus at SoFi.com/Score by 4/30/25. Max reward points earned is $200. Additional terms apply.

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Search for business financing and you could
win $50K.^*

Learn more

^*NO PURCHASE NECESSARY. Open only to small business owners who are legal residents of the 50 US/DC 18+. Void where prohibited by law. Sweepstakes ends at 11:59 pm PT on 6/26/25. Subject to Official Rules, including free method of entry, prizes, limits, and odds. Sponsor: Social Finance LLC 234 1st St, San Francisco, CA 94105.

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{/* They Shoot You Score pos1 */}

Bank $10
in rewards
points
for
every bank
shot made.^*

Learn more

^*SIGN UP BY 4/30/25. Open to the first 5,000 eligible customers that sign up for SoFi Plus at SoFi.com/Score by 4/30/25. Max reward points earned is $200. Additional terms apply.

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Here’s to more affordable
car insurance this
year.

Get free quotes

Coverage and pricing is subject to eligibility and underwriting criteria.

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Hit your 2025 money
goals with award-
winning banking.

Get started

Awards or rankings are not indicative of future success or results. Neither SoFi Bank, N.A. nor its employees
paid a fee in exchange for ratings. Awards and ratings are independently determined and awarded by
their respective publications.

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Help protect what matters most with term life insurance.

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Coverage and pricing is subject to eligibility and underwriting criteria.

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Aspire to retire in style. Start 2025 with a 1% IRA match.^*

Learn more

^*Terms and conditions apply. Roll over a minimum of $20K to receive the 1% match offer.
Matches on contributions are made up to the annual limits.

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Expensive auto insurance?
Put it in the rearview.

Get free quote

Coverage and pricing is subject to eligibility and underwriting criteria.

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Accredited Investors can now access private markets.

Learn more

Explore potential investments such as the Cosmos Fund (with exposure only to SpaceX)
and private equity funds Pomona Investment Fund and StepStone Private Markets Fund.

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Expensive auto insurance?
Put it in the rearview.

Get free quote

Coverage and pricing is subject to eligibility and underwriting criteria.

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Complete your coverage
with term life insurance.

Get a free quote

Coverage and pricing is subject to eligibility and underwriting criteria.

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This fall, be thankful
for term life insurance.

Get a free quote

Coverage and pricing is subject to eligibility and underwriting criteria.
Terms and conditions apply.

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{/* INVEST $1K HOLIDAY*/}

Get yourself up to $1K in stock for the holidays.*

Trade now

^*Customer must fund their Active Invest account with at least $25 within 30 days of opening the account.
Probability of customer receiving $1,000 is 0.028%. See full terms and conditions.

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You could score term life insurance 100% online.

Get a free quote

Coverage and pricing is subject to eligibility and underwriting criteria.
Terms and conditions apply.

{/* Invest Capitalize 7/18/24 */}

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Get a 1% match on 401(k) rollovers^* now through 9/15.

Learn more

^*Terms and conditions apply.
To receive the bonus, roll over a minimum of $20,000.

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You could wrap up summer with insurance savings.

Get free quotes

Coverage and pricing is subject to eligibility and underwriting criteria.
Terms and conditions apply.

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Get 3% cash back rewards on travel—with any card.^*

Book with SoFi Travel

^*3% cash back rewards offer is for SoFi Plus members
only on select hotels.
Offers end 8/30/24. See terms and conditions.

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Help protect your family with term life insurance.

Get a free quote

Coverage and pricing is subject to eligibility and underwriting criteria.
Terms and conditions apply.

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Get 3% cash back rewards on travel—with any card.^*

Book with SoFi Travel

^*3% cash back rewards offer is for SoFi Plus members
only on select hotels.
Offers end 8/30/24. See terms and conditions.

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Get a 1% match on 401(k) rollovers^* through 8/15.

Learn more

^*Terms and conditions apply.
To receive the bonus, roll over a minimum of $20,000.

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{/* Invest IPO Banner POS1 7/8/24 */}

Access Pershing Square
IPO shares with SoFi
Active Invest^®.

Get started

See terms

{/* 4th of July POS5*/}

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Fire up life insurance by the 4th— then get grilling.

Get a free quote

Coverage and pricing is subject to eligibility and underwriting criteria.

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Save 20% or moreon last-minute travel this summer.^*

Book with SoFi Travel

^*Offer ends 7/12/24. See terms and conditions.

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For everyone this Father’s Day: term life insurance.

Get a free quote

Coverage and pricing is subject to eligibility and underwriting criteria. See terms and conditions.

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Make today the day you look for insurance.

Explore Coverage

Coverage and pricing is subject to eligibility and underwriting criteria. Terms and conditions apply.

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Get even more ways to manage your money—
with Zelle^®.

Learn more

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Upgrade your
summer travel with
up to $300 on us.^*

Open an account

^*See terms and conditions.

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We’re helping families
build generational
wealth.

Here’s how

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Look for term life insurance this Mother’s Day.

Get a free quote

Coverage and pricing is subject to eligibility and underwriting criteria.
See terms and conditions.

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20% off select British and European stays.
Believe.

Book with SoFi Travel

See terms and conditions

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You could win $10K.^*
Join the Official Bank
of the NBA.

Get started

^*NO PURCHASE OR ACCOUNT FUNDING NECESSARY TO ENTER OR WIN.
Open only to legal residents of the 50 U.S./D.C., 18+. Void where prohibited by law.
Sweepstakes entry ends at 11:59 pm PT on 6/23/24. Subject to full Official Rules incl.
alternate methods of entry, Entry Periods, prizes and odds, click here. Sponsor: Social
Finance Inc. ^†Terms apply. Details at SoFi.com/zero.

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You could win $10K.^*
Join the Official Bank of
the NBA.

Learn more

^*NO PURCHASE OR ACCOUNT FUNDING NECESSARY TO ENTER OR WIN.
Open only to legal residents of the 50 U.S./D.C., 18+. Void where prohibited by law.
Sweepstakes entry ends at 11:59 pm PT on 6/23/24. Subject to full Official Rules incl.
alternate methods of entry, Entry Periods, prizes and odds, click here. Sponsor: Social
Finance Inc. ^†Terms apply. Details at SoFi.com/zero.

{/* Travel Europe 4/22 POS5 */}

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{/* Travel Europe POS5 */}

20% off select British and European stays.
Believe.

Book with SoFi Travel

See terms and conditions

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{/* Travel Rewards Redemption 6/3 POS3 */}

Go places with your rewards points—
starting now.

Book with SoFi Travel

See terms

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{/* Last Minute Travel 3/18 POS4 */}

Last-minute trip? Save 15% or more on select stays.^†

Book with SoFi Travel

^†See terms and conditions.

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{/* Travel Elevated Earn 4/1 POS?? */}

Earn up to 3% rewards points back on hotel bookings.^*

Book with SoFi Travel

^*Offer ends 4/19/24. See terms and conditions.

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{/* Home Spring Cleaning 2/26 POS?? */}

See if you could save on home insurance this spring.

Compare quotes

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Earn up to $10K by moving your investments to SoFi.

Learn more

See terms

{/* Travel Spring Break 2/26 POS3 */}

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Spring break
sale—
save 20%
or more.^*

Book with SoFi Travel

^*Offer ends 3/15/24. See terms and conditions.

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{/* NBA x Banking HP Banner 2/1/24 POS1 */}

Join the Official Bank of the NBA. You could win $10K.^*

Learn more

^*NO PURCHASE OR ACCOUNT FUNDING NECESSARY TO ENTER OR WIN.
Open only to legal residents of the 50 U.S./D.C., 18+. Void where prohibited by law.
Sweepstakes entry ends at 11:59 pm PT on 6/23/24. Subject to full Official Rules incl.
alternate methods of entry, Entry Periods, prizes and odds, click here. Sponsor: Social Finance, LLC

{/* Invest Alts HP Banner 2/1 POS2*/}

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{/* Invest Alts HP Banner 2/1 POS2 */}

Alternative investments,
now for the
rest of us.

Trade now

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{/* Lantern SMB Marketplace Banner 2024 */}

New! Shop financing in
our small business marketplace.

Learn more

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{/* SoFi Banking Awards Banner 2024 */}

Hit your 2024 money goals
with award-winning banking.

Get started

Awards or rankings are not indicative of future success or results. Neither
SoFi Bank, N.A. nor its employees paid a fee in exchange for ratings.
Awards and ratings are independently determined and awarded by
their respective publications.

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{/* SoFi Banking Awards Banner 2024 */}

Hit your 2024 money goals
with award-winning banking.

Get started

Awards or rankings are not indicative of future success or results. Neither
SoFi Bank, N.A. nor its employees paid a fee in exchange for ratings.
Awards and ratings are independently determined and awarded by
their respective publications.

{/* Travel Caribbean Escapes 2/1 POS5 */}

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{/* Travel Caribbean Escapes 2/1 POS5 */}

The Caribbean—
the cure for winter.
Save
20% or more.^†

Book with SoFi Travel

^†See terms and conditions.

{/* Invest Alts HP Banner 1/22 POS1*/}

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{/* Invest Alts HP Banner 1/22 POS1 */}

Alternative investments,
now for the rest
of us.

Trade now

{/* 2% IRA Match HP Banner 1/15 POS1*/}

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{/* SoFi 2% IRA Match HP Banner 1/16 POS1 */}

Get a 2% IRA match.
Tax
season is now
match season.

Learn more

Offer lasts through Tax Day, 4/15/24. Only offers made via ACH are eligible for the match.
ACATs, wires, and rollovers are not included.

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{/* SoFi Travel New Years Sale banner */}

New year. New trips.
And now 15% or more
off travel.^*

Book with SoFi Travel

^*Offer ends 1/31/24. See Terms and Conditions.

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It’s match season:
redefine tax time with a 2% IRA match.^*

Book now

^*Offer ends 12/31/23. See Terms and Conditions.

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Plus up your holidays—
unlock up to 3.60% APY. ^*

Get SoFi Plus

¹Offer ends 12/31/23. Terms apply.
For complete details, read the SoFi Plus terms.

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Snow and Ski Sale: Save 15% or more on winter travel.^*

Book now

^*Offer ends 12/31/23. See Terms and Conditions.

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Get up to $300 for holiday shopping this year^*.

Open an account

^*Offer ends 12/31/23. Terms apply. Complete details here.

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{/* IRA Banner POS 1*/}

Boost your retirement

with a
1% match.

Learn more

Only offers made via ACH are eligible for the match.
ACATs, wires, and rollovers are not included. Offer ends 12/31/23.

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Mexico and South America sale—
save 15%
or more.^*

Book with SoFi Travel

^*Offer ends 10/22/23. See terms and conditions.

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Get in on IPO action
at the IPO price today!

Get started

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SoFi Travel Labor Day
sale—save 25% or more.^*

Book with SoFi Travel

^*Offer ends 9/24/23. See terms and conditions.

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{/* SoFi Travel Beach Getaway Banner*/}

Hit the beach
and
save 20%
or more.^*

Book with SoFi Travel

See terms and conditions.

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{/* SoFi Travel Summer Banner*/}

Last-minute summer travel sale—save 15% or more.^*

Book with SoFi Travel

^*Offer ends 7/16/23. See terms and conditions.

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Get award winning
banking— and up to $250!

Learn more

For more information about our awards, see below.^‡

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{/* SoFi Travel Banner*/}

Introducing SoFi Travel—save and earn rewards.

Book now

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{/* SoFi Plus Acquisition Test Banner*/}

Unlock up to 3.60% APY and $300^*— with
SoFi Plus.

Unlock SoFi Plus

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{/* Banking 4.00% Homepage Banner*/}
{/*

Get up to $2M in FDIC coverage¹ and up to 3.60% APY.^{^}

Learn more

¹SoFi Bank is a member FDIC and does not provide more than $250,000 of FDIC insurance
per legal category of account ownership, as described in the FDIC’s regulations. Any additional
FDIC insurance is provided by a network of participating banks. Deposits may be insured up to
$2M through participation in the program. See full terms at sofi.com/banking/fdic/terms/.
See list of partner banks at sofi.com/banking/fdic/receivingbanks

*/}

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{/* Banking $250 burst Homepage Banner*/}

Better banking is here—
sign up and get up to 3.60% APY.^{^}

Learn more

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{/* Banking 4.00% FDIC Homepage Banner*/}
{/*

Get up to $2M in FDIC coverage and up to 3.60% APY.^*

Learn more

^*SoFi Bank is a member FDIC and all deposits are insured up to $250,000 per account and $500,000
for joint accounts. Deposits may be insured up to $2M through participation in the SoFi FDIC Insurance
Network. See full terms at sofi.com/banking/fdic/terms/.

*/}

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{/* Banking 4.00% Homepage Banner*/}

Better banking is here—
sign up and get up to $300.^*

Learn more

{/* CSM Offer 11/04/22 */}

Get your free
credit
score
and get $10*

Get started

*$10 in reward points when redeemed to SoFi Checking and Savings or SoFi Invest. See terms.

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{/* PL Random Acts of Debt*/}

Unexpected debt? Expect a personal loan to help.

Learn more

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{/* INVEST CLAW PROMO*/}

Get up to $1K in stock by funding an Invest account.

Claim up to $1K

Customers must fund an Active Invest account with $10 in 30 days of opening.
Probability of getting $1k is 0.028%. See full terms and conditions.

{/* TODO: Add webp images! */}
{/* Get Your Money Right */}

Get Your Money Right®
All in the SoFi app.

Get the app

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{/* Banking Awards Homepage Banner*/}

Get award winning
banking— and up to $250!

Learn more

For more information about our awards, see below.^‡

{/* CSM Offer 11/04/22 */}

Get your free
credit
score
and get $10*

Get started

*$10 in reward points when redeemed to SoFi Checking and Savings or SoFi Invest. See terms.

{/* TODO: Add webp images! */}
{/* PL Random Acts of Debt*/}

Unexpected debt? Expect a personal loan to help.

Learn more

{/* TODO: Add webp images! */}
{/* INVEST CLAW PROMO*/}

Get up to $1K in stock by funding an Invest account.

Claim up to $1K

Customers must fund an Active Invest account with $10 in 30 days of opening.
Probability of getting $1k is 0.028%. See full terms and conditions.

{/* TODO: Add webp images! */}
{/* Get Your Money Right */}

Get Your Money Right®
All in the SoFi app.

Get the app