Jul
27
2023
Can This Really Help You Save Cash on Clothes?
The trend of trading old clothes at “clothing swaps” is growing in popularity as a more affordable and sustainable way to refresh your wardrobe.
Read more
SoFi Blog
Tips and news—
for your financial moves.
Jul
27
2023
Ending the Dollar Store Stigma
Even America’s wealthiest families are showing an increasing preference for dollar stores.
Read moreJul
27
2023
What to Do If You Can’t Make Your Student Loan Payments
With the federal student loan pause ending on August 30, and payments expected to resume in October, you may be eligible for new programs and repayment plans.
Read moreJul
27
2023
Jul
26
2023
Your Rich BFF | SoFi
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Level up your finances with SoFi’s
Chief of Financial Empowerment.
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Switch to a bank that pays you. Earn up to 3.30% APY with eligible direct deposit by banking with SoFi.
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Feel some relief at checkout. Get 5% cash back rewards at grocery stores with the SoFi Smart Card.
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Crush bad debt. Borrow $5K-$100K plus fast funding with a SoFi Personal Loan.
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Did you know that SoFi Plus is the smart way to get more from your money?
You won’t want to miss this! For just $10/month, you’ll unlock $1,000+ in annual value with qualifying activities.
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New SoFi Smart Card. New SoFi Smart Card. Earn 5% cash back rewards at grocery stores.
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SoFI IRA match. Earn a 2% match on SoFi Invest® IRA contributions through 4/15/26.
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SoFi Invest® match. Earn a 1% match on recurring invest deposits, paid in cash.
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Financial advice. Enjoy unlimited access to SoFi Wealth Financial Planners at no extra cost.
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20+ premium membership benefits. Unlock loan rate discounts, SoFi Plus Experiences, and so much more.
Get SoFi Plus
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Your credit card debt deserves an end date.
Wave bye-bye to high-interest debt with a SoFi Personal Loan. Get low fixed rates, no fees required, and funding as soon as the same day you sign to tackle it ASAP!
Learn more
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Tapping into your home’s equity might be your next big money move.
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Keep your rate.
This isn’t refinancing. Access cash without changing your current mortgage interest rate.
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Fund life upgrades.
You could be sitting on your next home renovation or a better way of consolidating bad debt.
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Get flexible term options.
Enjoy $0 origination fee options and no in-home appraisal for most loans.
View your rate
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A better student loan helps you stay focused on your ambitions.
Put more cash toward your goals by possibly lowering your monthly payment or saving on interest with a refi from SoFi.
No fees required, no late fees, and no prepayment penalties either!
View your rate
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It’s about time your bank started paying you.
Take it from Your Rich BFF—you could earn more on your money with SoFi Checking and Savings.
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Up to 3.30% APY.
Earn eight times the national average savings rate!
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No account fees.
Account fees, overdraft fees, and monthly fees are lame so you don’t have to pay them.
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An up to $300 bonus.
Get a $50 or $300 welcome bonus with eligible direct deposit of $1,000 or more. Terms apply.
Open an account
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Now you can access crypto on a platform with the safeguards of a bank!
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Federal oversight.
SoFi is the first and only national chartered bank where retail customers can buy, sell, and hold 25+ cryptocurrencies.
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All in one app.
Own crypto—and bank, borrow, and invest—all without switching platforms.
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Built-in guidance.
Feel confident with an in-app guide that teaches you the ins and outs at every stage.
Learn more
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Put your money to work.
Plan ways to build wealth with an
easy-to-use app.
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Self-directed investing.
Access stocks, ETFs, IPOs at IPO prices, alternative investments, and options all on one platform with SoFi Securities.
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Robo investing.
You don’t have to do it yourself! Let SoFi ask you some questions about your preferences to help build your portfolio for you with SoFi Wealth.
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Financial planners.
Everybody has questions. Get the answers you need by booking a complimentary one-time, 30-minute session with a SoFi Financial Planner.
Learn more
Did you know SoFi is the all-in-one app where you can bank, borrow, invest, and own crypto?
“Right now over 50% of Americans don’t think they’ll hit their financial goals! But SoFi’s got your back. — Vivian Tu”
Source: Empower, 2025
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I’m sitting down with inspiring guests to ask them everything you’ve ever wanted to know about their careers, ambitions, and finances. Tune in on SoFi’s YouTube channel to watch these conversations that will help teach you how to use money to live your best life!
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