When was the last time you spoke to a teller at your local bank? Actually stood there in person at that little window—or even pulled up outside at the drive-through – and deposited or cashed a check, or asked a question about your account?

If you just closed your eyes to think about it—or if the answer still eludes you — you may be ready to move on to a bank without branches. It’s a growing club.

Though plenty of bank branches still sit on city and suburban street corners, consumers are relying less and less on in-person transactions. According to a 2018 Citibank survey , almost half of consumers – including nearly two-thirds of millennials —have increased their mobile banking usage in the last year.

What is it about money and the heart? We try to make rational decisions about buying houses, investing for retirement, even something as simple as deciding on a household product. We think we can take emotion out of the equation.

The truth is, we can’t. There’s no such thing as a completely logical decision. Every choice we make is a mix of rational thinking and emotional desire. And that can be a dangerous cocktail when your personal finances are at stake.

What’s more, most people are largely unaware of their subconscious desires and motivations and fail to take them into consideration when making decisions. You can help to make sound financial decisions every day if you follow some simple guidelines. Even better, you can improve your decision making by taking the steps to uncover the emotion behind the money.

SoFi Money and Invest offer a mobile-first experience with no account or transaction fees and full SoFi member benefits

SAN FRANCISCO, CALIF. – February 26, 2019 – SoFi today announced the general availability to the public of two new products, SoFi Money and SoFi Invest, that help people save, spend, and invest. Designed with the member in mind, both products offer industry-leading benefits, no fees, and a seamless mobile-first interface.

“When we talk with our members about what they want from a financial partner, they tell us they want to work with someone who rewards them for good choices, doesn’t charge them fees, and makes it possible to do everything on your smartphone,” said Anthony Noto, SoFi CEO. “That’s what we’ve built with SoFi Money and SoFi Invest. Both are cornerstone products in making SoFi the only place you have to go to get your money right.”

SoFi Money is a new, hybrid account offering high-yield interest (currently 2.25% APY), zero account fees, unlimited ATM fee reimbursements worldwide, and the ability to spend, pay, and save directly from from the SoFi mobile app. SoFi Money features include free person-to-person (P2P) payments, electronic bill pay, mobile check deposits, debit card functionality, and mobile payment integrations. SoFi maintains industry-standard administrative, technical and physical safeguards to protect user information, and deposits with SoFi Money are FDIC insured up to $1.5 million.

SoFi Invest is a free consumer investing service that offers stocks, ETFs, and roboadvising, with no commissions or management fees. SoFi Invest offers both active (brokerage) and automated (robo) investing, as well as real-time, curated investing news. SoFi and Tidal ETF Services have filed with the U.S. Securities and Exchange Commission to offer SoFi-branded ETFs as part of the company’s broader investment offerings. The company also plans to offer cryptocurrency trading through SoFi Invest in the coming months.

SoFi membership, which comes with usage of any SoFi product, offers benefits including exclusive events across the country, complimentary financial planning, and career coaching to all active members through an exclusive partnership with Korn Ferry. Members also receive incentives on SoFi products, including rate discounts on loans.

You can learn more about SoFi Money and SoFi Invest on either the SoFi website or through the SoFi mobile app.

About SoFi

SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than half a million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com or download our iOS and Android apps.

Contact

[email protected]

Neither SoFi nor its affiliates is a bank.

SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

“SoFi Invest” refers to two investment and trading platforms operated by Social Finance, LLC and affiliates. Automated investing is owned by SoFi Wealth LLC, SEC Registered Investment Advisor. Brokerage services provided by SoFi Securities LLC, registered broker dealer and member FINRA/SIPC.