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How to Find the Best Investment Advisor For You

By Kate Ashford · March 05, 2021 · 5 minute read

We’re here to help! First and foremost, SoFi Learn strives to be a beneficial resource to you as you navigate your financial journey. Read more We develop content that covers a variety of financial topics. Sometimes, that content may include information about products, features, or services that SoFi does not provide. We aim to break down complicated concepts, loop you in on the latest trends, and keep you up-to-date on the stuff you can use to help get your money right. Read less

How to Find the Best Investment Advisor For You

An investment advisor can serve you well and help you make progress toward your financial goals. But finding the right professional may seem daunting, particularly when there are thousands of investment advisors to choose from. Here’s some information to get you started—from the difference between an investment advisor and a registered investment advisor, to what to look for when you hire an advisor.

What Is an Investment Advisor?

An investment advisor is an individual or company that offers advice on investments for a fee. The term itself—”investment advisor”—is a legal term that appears in the Investment Advisers Act of 1940. It can be spelled “advisor” or “adviser.”

Investment advisors might also be known as asset managers, investment counselors, investment managers, portfolio managers, or wealth managers. Investment advisor representatives are people who work for and offer advice on behalf of registered investment advisors, or RIAs.

What Is a Registered Investment Advisor?

A registered investment advisor, or RIA, is a financial firm that advises clients about investing in securities, and is registered with the Securities and Exchange Commission (SEC) or their state regulator. While many people think of RIAs as people, an RIA is actually a company, and an investment advisor representative (IAR) is a financial professional who works for the RIA. That said, an RIA might be a large financial planning firm, or it could be a single financial professional operating their own RIA.

An RIA has a fiduciary duty to its clients, which means they must put their clients’ interests above their own. The SEC describes this as “undivided loyalty.” This is different from non-RIA companies whose advisors are often held only to a suitability standard, meaning their recommendations must be suitable for a client’s situation. Under a suitability standard, an advisor might sell a client products that are suitable for their portfolio but which also result in a sales commission for the advisor.

RIAs generally offer a range of investment advice, from your portfolio mix to your retirement and estate planning.

What’s Required to Become a Registered Investment Advisor?

The following steps are required to become a registered investment advisor (RIA).

•  Pass the Series 65 exam, or the Uniform Investment Adviser Law Exam, which is administered by the Financial Industry Regulatory Authority (FINRA). Some states waive the requirement for this exam if applicants already hold an advanced certification like the CFP® (CERTIFIED FINANCIAL PLANNER™) or CFA (Chartered Financial Analyst).
•  Register with the state or SEC. If an RIA has $100 million in assets under management (AUM), they must register with the SEC. (There are some exceptions to this requirement .) If they hold less in AUM, they must register with the state of their principal place of business. This requires filing Form ADV.
•  Set up the business. These steps require making a variety of decisions about company legal structure, compliance, logistics and operations, insurance, and policies and procedures.

How To Choose an Investment Advisor

Finding the right investment advisor is about finding the right fit for you. While personal preference plays a part, there are a variety of other things you might consider when you’re searching:

Start Local

Look to helpful databases of financial professionals that can help you pinpoint some advisors in your area. Here are a few to consider:

•  Financial Planning Association . Advisors in this network are CERTIFIED FINANCIAL PLANNERS™ (CFP®s) and you can search by location, area of specialty, how they’re paid and any asset minimums that may exist.
•  National Association of Personal Financial Advisors . All advisors in this database are fee-only financial planners, meaning they receive no commissions for selling products.
•  Garrett Planning Network . All advisors in this network charge hourly.

Get Referrals

One of the best ways to find a financial professional is to ask friends, family and acquaintances if they’ve worked with someone they can recommend. While there are ways to build wealth at any age, for best results, ask people who are in a similar financial situation or stage of life. For instance, if you’re just starting out with a lot of debt and very little savings, you may not want the same investment advisor who’s working with your retired great aunt.

Ask About Credentials

Ask investment advisors what certifications they have, what was required to get the certification, and whether any ongoing education is necessary to keep it. Some certifications require thousands of hours of professional experience or passing a rigorous exam, while others may only require a few hours of classroom time. Other certifications are geared toward investors at a specific life stage or with specific questions. The RIPC certification, for instance, which stands for Retirement Income Certified Professional, focuses on retirement financial planning. Those with a CPA (Certified Public Accountant) certification are good sources for tax planning.

Check Complaint History

Depending on who oversees the advisor or the firm, you should be able to check whether there are complaints on record. If FINRA provides oversight, you can look them up on BrokerCheck . If the SEC oversees them, try the SEC Investment Advisor search feature to find information on the advisor and the company. One complaint might not be a red flag, but multiple complaints might give you pause.

Find Out About Fees

Investment advisors may be paid several different ways. They may charge a percentage of assets under management, meaning the fee will depend on the assets they’re managing for you. If the fee is 1% of assets under management and you’re having them manage $500,000, for instance, you’d pay $5,000 annually for their services.

Others may charge an hourly fee or a flat project fee for specific services. There are also advisors that are paid commissions from the products that they sell to clients. It’s important to understand how an investment advisor makes money and how much you’ll pay in fees each year, and then decide if you’re comfortable with the arrangement.

Get Details on Their Work Style

Communication and working style may be just as important as credentials and expertise. For instance, how often do they want to meet with you? Would you be working with them directly or with a wider team of people? Do they like to communicate via phone call, email, or text?

Take a Test Drive

Many advisors will offer a phone consultation or in-person visit to see if you’re a good fit. Take them up on it. Finding the right investment advisor is as much a matter of chemistry as credentials.

Questions to Ask an Investment Advisor Before Hiring Them

It’s a good idea to find out as much as possible about an investment advisor so you can make an informed decision. Here’s a list of questions you might want to ask:

•  What are your qualifications?
•  What type of clients do you typically work with?
•  Are you a fiduciary?
•  How are you paid? And how much will I be charged?
•  Do you have any minimum asset requirements?
•  Will you work with me, or will members of your team work with me?
•  How (and how often) do you prefer to communicate? (Phone, email, text?)
•  How often will we meet?
•  What’s your investment philosophy?
•  What services do you provide for your clients?
•  How do you quantify success?
•  Why would your clients say they like working with you?

The Takeaway

An investment advisor can help you think about investing for the future, plan to save enough for all your goals, and understand how to get it all done. Finding one isn’t hard, but it does take time and some research to connect with an investment advisor that meets your expectations and feels like a good match.

With SoFi Invest®, members can connect with a real human advisor who can help determine the best financial plan for you—how much you should be saving, how much you should be investing, etc. SoFi then helps you build an investment strategy to fit your goals.

Find out how to take the next step toward your financial future with SoFi Invest.


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