Earn $10 when you view your rate on a personal loan *
Bonus deposited into a SoFi Money® account. See terms.

Fee-Based vs Fee-Only Financial Planners

July 21, 2021 · 5 minute read

We’re here to help! First and foremost, SoFi Learn strives to be a beneficial resource to you as you navigate your financial journey. Read more We develop content that covers a variety of financial topics. Sometimes, that content may include information about products, features, or services that SoFi does not provide. We aim to break down complicated concepts, loop you in on the latest trends, and keep you up-to-date on the stuff you can use to help get your money right. Read less

Fee-Based vs Fee-Only Financial Planners

Financial planners help their clients create a customized plan for managing their money, though they aren’t all alike. In terms of cost, there’s a significant difference between hiring a fee-based financial advisor and a fee-only financial advisor.

A fee-based financial planner earns money through commissions while fee-only financial advisors earn money based solely on the services they provide. Both types of financial planners can help with things like saving for retirement, debt management, investing, and asset allocation. But it’s important to understand how and what you may pay for their expertise and advice.

Here’s a closer look at how working with a fee-based vs. fee-only financial advisor compares.

What Is a Fee-Based Financial Advisor?

Fee-based financial planners can charge fees directly to their clients but they can also be paid through commissions. Those commissions are generated when a fee-based financial advisor sells a financial or investment product.

For example, a fee-based financial planner may charge you an hourly fee to consult with you on your investments, but may also get paid a commission for selling you a life insurance policy, annuity or mutual fund.

The commission they receive may depend on which product you buy. For example, they may get paid 50% commission if you buy a life insurance policy from company A, but only a 30% commission if you buy a life insurance policy from company B.

When discussing fee-based financial planners, you may hear other terms like fee-and-commission or fee-offset. These are different ways to describe similar payment structures.

Fee-and-commission means an advisor may charge you a small fee while also receiving commissions from product sales. Advisors who use a fee-offset model may charge you a fee, then offset it by the commissions they earn on the products you purchase. Whether you’re hiring a fee-based, fee-and-commission or fee-offset financial advisor, their earnings primarily hinge on what they sell to you.

Recommended: How Much Does a Financial Advisor Cost?

What Is a Fee-Only Financial Planner?

Fee-only financial advisors only get paid based on the services they provide, hence their name. Their income isn’t drawn primarily from commissions they earn on products.

A fee-only financial planner can use different types of fee structures when working with clients. For example, you may pay any of the following ways when working with a fee-only financial advisor:

•  Flat-rate

•  Annual fee

•  Hourly fees

•  Package fees

•  Percentage of assets under management

In terms of what is the typical fee-only financial advisor fee, it can depend on the fee structure and the range of services provided. The average fee for advisors that charge based on a percentage of assets under management is around 1%. So for every $100,000 you have invested, $1,000 would go toward fees.

What’s important to know about working with a fee-only financial advisor is that commissions don’t drive their earnings. At the end of the day, what they earn is based on what they’re doing to help you achieve your financial goals.

Fee-Based vs. Fee-Only Financial Advisors: Which Is Better?

When weighing whether it makes more sense for you to work with a fee-based financial advisor or fee-only advisor, cost is an important factor. After all, the more you pay in advisory fees, the less you get to keep out of your investment returns.

But that isn’t the only consideration to keep in mind. It’s also important to weigh the value and quality of the financial advice you’re receiving. Specifically, you should understand what fee-based and fee-only advisors are or are not obligated to do for you.

Recommended: Tips For Creating a Financial Plan

Suitability Rule for Fee-Based Financial Planners

Fee-based financial planners and fee-only investment advisors are held to different standards when it comes to the ethical guidelines they’re required to follow. A fee-based financial advisor is held to a suitability standard, which means they’re only obligated to recommend investment products that are suitable for your situation.

This leaves the door open for fee-based advisors to recommend products that can yield the highest commission, as long as they’re deemed “suitable”. That doesn’t necessarily mean a fee-based advisor will sell you a subpar product. But it does mean that fees can play a part in what they choose to recommend.

Fee-Only Advisors and Fiduciary Duty

Fee-only investment advisors have what is called a fiduciary duty to their clients. This duty makes advisors legally obligated to act in the client’s best interest at all times. This means that fee-only financial planners cannot sell you a specific product just because they will get a commission from the company.

In fact, the National Association of Personal Financial Advisors (NAPFA), the professional association for fee-only financial planners, actually requires that members take an oath swearing that they do not “receive a fee or other compensation from another party based on the referral of a client or the client’s business.”

Fiduciary advisors are also required to disclose potential conflicts of interest and/or past disciplinary actions. When you’re working with a fee-only financial planner, you have the reassurance of knowing that their services and practices must follow these guidelines.

Is a Fee-Based or Fee-Only Advisor Right for You?

The downside of working with a fee-only financial planner is, of course, the fee.

Fees can be cost-prohibitive for many would-be investors who are anxious to enter the market but unsure how to get started. Some fee-only financial planners require that you invest a large amount before they will even take you on as a client, which can be another potential barrier to entry.

This means that fee-only financial planners are not always accessible to diverse types of investors, and instead focus on investors putting large amounts of money into the market every year. In that scenario, a fee-based financial advisor may be the more attractive option.

But the trade-off is forgoing the fiduciary standard for the less stringent suitability standard. So you have to decide what you’re more comfortable with when it comes to both fees and the ethical standards an advisor is held to.

Recommended: Are Financial Advisors Worth It?

What About Automated Advisors?

If you don’t have a lot of money to start investing and you’re looking for a way to keep fees as low as possible, you may consider an automated advisor in lieu of a human advisor.

Automated or robo advisors help investors build and rebalance their investment portfolios using a specific algorithm. This algorithm can take into account things like your age, risk tolerance and overall financial goals to help determine the optimal portfolio makeup for your situation.

When it comes to fees, robo advisors can be more affordable than hiring a fee-based or fee-only financial advisor. Depending on the advisory platform, you may pay no fee at all up to a certain amount of assets, say $10,000 or less. Once you reach a minimum threshold, you may pay anywhere from 0.25% to 0.50% per year, based on your account balance.

Compared to what you may pay for a fee-only advisor or even a fee-based advisor, that can seem like a bargain. But there’s one important thing to remember: automating your investments using an algorithm means you don’t get the benefit of personalized advice the way you would with a human advisor.

Recommended: Are Robo-Advisors Safe and Worth It?

The Takeaway

Fee-based and fee-only financial planners can help you further your investment goals. And robo-advisors can help you build a portfolio on autopilot. But there is another way to get where you want to go financially.

You could try a platform like SoFi Invest® online trading, which offers investment technology paired with the comfort that comes with having a human right there by your side to help. It’s easy to create a customized investment plan that fits your needs while having access to financial planners when you need it.

SoFi’s financial planners are credentialed, and when you work with a SoFi financial planner, you know they will always have your best interests in mind. Perhaps most importantly, SoFi Invest has zero management fees and it’s easy to get started investing today.

Find out more about SoFi Invest today.


Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
SoFi Invest®
The information provided is not meant to provide investment or financial advice. Investment decisions should be based on an individual’s specific financial needs, goals and risk profile. SoFi can’t guarantee future financial performance. Advisory services offered through SoFi Wealth, LLC. SoFi Securities, LLC, member FINRA / SIPC . SoFi Invest refers to the three investment and trading platforms operated by Social Finance, Inc. and its affiliates (described below). Individual customer accounts may be subject to the terms applicable to one or more of the platforms below.
1) Automated Investing—The Automated Investing platform is owned by SoFi Wealth LLC, an SEC Registered Investment Advisor (“Sofi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC, an affiliated SEC registered broker dealer and member FINRA/SIPC, (“Sofi Securities).
2) Active Investing—The Active Investing platform is owned by SoFi Securities LLC. Clearing and custody of all securities are provided by APEX Clearing Corporation.
3) Cryptocurrency is offered by SoFi Digital Assets, LLC, a FinCEN registered Money Service Business.
For additional disclosures related to the SoFi Invest platforms described above, including state licensure of Sofi Digital Assets, LLC, please visit www.sofi.com/legal. Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform. Information related to lending products contained herein should not be construed as an offer or pre-qualification for any loan product offered by SoFi Lending Corp and/or its affiliates.
SOIN19028

All your finances.
All in one app.

SoFi QR code, Download now, scan this with your phone’s camera

All your finances.
All in one app.

App Store rating

SoFi iOS App, Download on the App Store
SoFi Android App, Get it on Google Play

TLS 1.2 Encrypted
Equal Housing Lender