SoFi Member Investor Profiles: ‘Anyone Can Learn How to Invest’



Like many people, SoFi Member Amanda Carboni had always been curious about investing — but she also felt unsure. The markets looked risky. Intimidating even. What if she didn’t know enough, or even lost some of her money?

Amanda’s Investing Story

Fortunately when Amanda, an HR director in San Francisco, realized she could take advantage of the many resources available to new investors — and embrace a long-term view — things started to fall into place. She discovered the fun of learning something new, and how amazing it feels when you’ve pushed yourself to a better place in life. Read on to learn why Amanda says, “Anyone can do this!”

I was pretty skeptical at first.


I thought investing was more like gambling — that I would put my money in and end up losing everything. I felt pretty intimidated to try it on my own.

Then I had a Covid-19 moment.


Around the time when Covid-19 started, I decided it was time to take control of my finances and my future. I started investing through a work-sponsored retirement account because it had a company match. I didn’t really know what I was doing, but I was determined to learn.

Don’t laugh!


Now I can say it: Investing is really not as hard as I thought it would be. I just recently started selecting my own investments, and moved some money to an account that allows me to pick individual stocks. Initially I didn’t like making riskier choices, but now I realize I’m still young enough to take risks.

Here’s my strategy.


I want to keep my portfolio diversified. I choose companies I like and also companies that I’ve heard good things about. When I started, my boyfriend helped me, but now I do my own research.

Make saving automatic.


I’ve set up my accounts with direct deposit, so I invest automatically. Once you know the power of compounding, you can’t go back — and automatic deposits help.

You really don’t have to know everything.


Sometimes I’m still confused about which decisions will help me get a good return on my investments. So I try to stay informed. I read SoFi, Nerdwallet, Investopedia, and receive daily emails from the Morning Brew. I also like to watch Mad Money and Fast Money. Just keep learning.

I’m proud to say…


I only began investing at the start of Covid, and I’ve already built on my net worth and my retirement savings.

Don’t be afraid


I think people fear investing when they don’t understand it or haven’t been taught to invest. But if you research and put a little effort in, anyone can do it!

The Takeaway


As Amanda can tell you, it might feel a little intimidating to start investing. But you’ve probably done harder things on TikTok. Admit it. And the outcome from investing might offer more long-term benefits. Just sayin’.

Like Amanda, you can figure out what you’re interested in: which types of investments fit your plan, what kinds of news and other sources work for you. And use the power of automatic deposits to stay on track! The key is having the confidence that you can find the answers you need — and you don’t need all the answers to get started. Open a SoFi Invest® account and open the door to new possibilities.

Learn More

SoFi Member responses are from the SoFi Ambassador survey conducted in July 2021. All responses are published with the permission of the SoFi Member, and have been edited for grammar and clarity by SoFi editors. SoFi Ambassadors earn rewards for participating in the Ambassador Program.


INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE


SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.
For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Exchange Traded Funds (ETFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or by emailing customer service at [email protected]. Please read the prospectus carefully prior to investing.

CRYPTOCURRENCY AND OTHER DIGITAL ASSETS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE


Cryptocurrency and other digital assets are highly speculative, involve significant risk, and may result in the complete loss of value. Cryptocurrency and other digital assets are not deposits, are not insured by the FDIC or SIPC, are not bank guaranteed, and may lose value.

All cryptocurrency transactions, once submitted to the blockchain, are final and irreversible. SoFi is not responsible for any failure or delay in processing a transaction resulting from factors beyond its reasonable control, including blockchain network congestion, protocol or network operations, or incorrect address information. Availability of specific digital assets, features, and services is subject to change and may be limited by applicable law and regulation.

SoFi Crypto products and services are offered by SoFi Bank, N.A., a national bank regulated by the Office of the Comptroller of the Currency. SoFi Bank does not provide investment, tax, or legal advice. Please refer to the SoFi Crypto account agreement for additional terms and conditions.


Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

SOCO0821705


All your finances.
All in one app.

SoFi QR code, Download now, scan this with your phone’s camera

All your finances.
All in one app.

App Store rating

SoFi iOS App, Download on the App Store SoFi Android App, Get it on Google Play

ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than one million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com. Want an easy and convenient way to manage your financial life? Get the SoFi app. For iOS and Android.


TLS 1.2 Encrypted
Equal Housing Lender