Do College Rankings Matter?

By David Wolinsky. August 29, 2025 · 6 minute read

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Do College Rankings Matter?

While college rankings matter, it can be a good idea to view them through a lens of what matters most to you about the college experience and what you’re hoping to get out of it.

Colleges and universities each have different strengths and weaknesses, and published rankings can help you learn which schools are the strongest in different areas, and whether or not a college has improved or lagged behind other schools in recent years.

Rankings may also allow you to filter schools by selected academic and nonacademic characteristics, and help you hone in on schools that may meet your specific needs.

That said, rankings aren’t everything. Even U.S. News & World Report says on its best-colleges website: “The rankings provide a good starting point for students trying to compare schools.… The best school for each student, experts say, is one that will most completely meet his or her needs, which go beyond academics.

Here’s what you need to know about college rankings.

Key Points

•   College rankings are useful but generally shouldn’t be the only factor in choosing a college.

•   A highly ranked college can offer stronger networking and research opportunities, as well as perceived prestige.

•   Also consider your academic goals, budget, and desired experiences when evaluating colleges.

•   Campus visits and conversations with current students can provide valuable insights.

•   Use college guide books and other resources to gather additional information.

What Are the College Rankings?

There is no single, ultimate, college ranking. All over the world, there are entities using a wide array of criteria to appraise universities and determine which ones are “the best.”

The factors an organization or company will use to come up with their college rankings can vary, which is why you might see a school ranked #3 on one list and #9 on another. However, here are some factors list-makers will commonly consider when ranking schools:

•  Student-faculty ratio

•  Class sizes

•  First year retention rates

•  Graduation rates

•  Post-graduation employment statistics

•  Student debt after graduation

•  Acceptance rates

•  ACT and SAT scores

•  Endowment size

•  Academic reputation

•  Faculty salaries

•  Research output

Though college rankings typically consider a large amount of information, they won’t tell you everything you need to know about a college. As a result, you may want to use rankings as one of many factors to make your list of prospective colleges. Ideally, you want to find a school that matches your interests, needs, goals, and budget.


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What Really Matters

Although many groups rank colleges, the term “college rankings” commonly refers to the U.S. News & World Report list, which rewards graduation rates and reputation.

But there’s also The Princeton Review, which drills down on other factors like quality of life, extracurriculars, social scene, and town life. They even rank colleges with “Lots of Beer,” based on student ratings of how widely beer is used at their schools, and “Lots of Greek Life,” based on student ratings of the popularity of fraternities and sororities at their schools.”

As you look at different college rankings, you’ll want to keep your own priorities in mind, whether that’s finding the best school for your chosen field, honing in on schools that have the smallest class sizes, or finding a school that is known for being a good value.

You may want to use college rankings in combination with a number of other resources, including college guide books and talking to friends and family that have gone (or currently go) to schools that interest you. College tours can also provide a wealth of information about a school.


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The Bottom-Line Question

No discussion of college would be complete without touching on what you can afford to spend. Is going to college worth it? The answer depends on how much your chosen college will cost, how much aid you will get, how much you will need to borrow, and what you plan to do with your degree.

To get a sense of what a college will cost you out-of-pocket, a good first step is to fill out the Free Application for Federal Student Aid (FAFSA), which considers eligibility for grants, federal student loans, and work-study programs. But even after scholarships, federal aid, and any college savings plans, many students come up short when all education expenses are tallied.

At that point, you may want to consider private student loans. These are available from private lenders, such as banks, credit unions, and online lenders. Rates and terms will vary depending on the lender, so it can be well worthwhile to shop around. Borrowers (or cosigners) with excellent credit tend to qualify for the lowest rates. Just keep in mind that private student loans don’t necessarily offer the same protections, like income-driven repayment, that come with federal student loans.

The Takeaway

College rankings can be a useful tool in your search, but they tend to be best used as a starting point, not the deciding factor. While rankings can help highlight a school’s strengths and unique characteristics, they don’t capture the full picture of campus culture, support systems, or personal fit.

Your ideal school is the one that aligns with your academic goals, financial realities, and the experience you want to have — both inside and outside the classroom. Use ranking in combination with campus visits, conversations with current students, and your own priorities to find the college that feels like the right match for you.

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FAQ

Do universities care about rankings?

Universities often care about rankings as they can influence reputation, student applications, and funding opportunities. High rankings can attract top faculty and students, enhance prestige, and provide a competitive edge in the academic world. However, not all institutions prioritize them equally. Some focus more on academic mission, student experience, or community impact than on external ranking systems.

Do university rankings matter?

University rankings can matter, but their importance depends on your goals. For some students, a highly ranked school offers stronger networking opportunities, research resources, and perceived prestige. However, rankings don’t always reflect teaching quality, campus culture, or fit for individual students. They’re often based on quantifiable metrics, such as research output and reputation surveys, that may not match every student’s priorities. Ultimately, rankings can be one factor, but not the only one, in choosing a school.

Why do people care so much about college rankings?

People care about college rankings because they provide a quick, comparative measure of institutional quality. A higher-ranked school is often associated with better job prospects, stronger alumni networks, and academic excellence. Social pressure and media coverage amplify their significance, making rankings seem like a decisive factor, even though individual fit may matter more.


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