Invest like a pro without being one.
Unlike other ways to invest, SoFi gives you more than one option of how to do it. Plus,
we’re built to grow with you and your goals—no matter your skill level at the start.
Pay zero SoFi fees.
That’s right—$0 in transaction fees and $0 in management fees.
Do-it-yourself with active investing or take it easy with automated investing.
Invest with skill.
SoFi is built for those who learn by doing—because the fastest way to become an investor is to start investing.
No fees. No excuses.
Not-so-newsflash: fees are frustrating and they keep people from investing. It’s why we charge $0 in SoFi transaction and management fees. So there’s no reason not to start investing.
No experience required.
Whether you’re trading full time or just on the side—if you
can swipe right, you can swap stocks. With active investing,
we make it easy to start making trades on your own.
Learn more →
for the hands-off investor.
Not everyone wants to follow the market closely. It’s why automated investing makes it easy to a build a diversified, personalized portfolio—even if you’re new to investing.2
Learn more →
and more—on the house.
Thinking about buying a home? Just graduated and curious about how to invest while paying off student loan debt? We can help with that. SoFi members get one-on-one access to financial advisors so you can make a plan to tackle your goals.
You’ve made it this far.
Let’s get started.
Choose how you want to invest.