REAL ESTATE

The Renovation Revolution Created by High Home Prices

By: Anneken Tappe · April 12, 2024 · Reading Time: 3 minutes

Dream Homes

With home prices and mortgage rates high, buying a home feels out of reach for many Americans. But that hasn’t stopped some from investing in their dream home, even if they don’t own it.

Rather than saving up for a down payment, millennials instead try to create their perfect home in a different way: renovating their rentals.

Housing Struggles

The housing affordability crisis means that many Americans, especially younger ones who are looking at buying their first homes, are finding it hard to succeed in this housing market. Home prices have boomed over past years, and despite elevated interest rates, prices have remained high.

The homeownership rate for older generations was 70% or above in 2022, but only 52% for millennials, according to data from Apartment.com . Nearly a quarter of millennials expect to rent forever.

So what to do if you’re tied to your rental but you’re not feeling at home. Millennials are increasingly fronting the cost for improvements to their rental units, paying for things such as new rugs, shower heads, or fresh paint. The trend is gaining steam on social media too, where content creators document DIY rental renovations.

Hunting For a Home

Renovating a rental may not make financial sense on paper. Why pour money into improving the value of a property you don’t own? Indeed, it is advisable to consult with your landlord and closely read your lease before making any renovations, as improvements made without consent could put your security deposit at risk.

That said, even minor improvements to your space can yield meaningful results to your mindset. A comfortable living situation can help boost productivity, improve your mental health, and provide a feeling of peace. A rental renovation doesn’t need to be a massive, expensive undertaking either. There are plenty of easy renter-friendly updates to help anyone improve their rental space.

Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!

Check it out


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.

The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.

Communication of SoFi Wealth LLC an SEC Registered Investment Advisor

SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS24041201

TLS 1.2 Encrypted
Equal Housing Lender