Brace yourselves — winter holiday shopping is about to kick off.
“Christmas Creep” describes the phenomenon of retailers selling holiday products weeks ahead of their respective seasons. If it seems like it comes earlier every year, it’s not just you. Many major retailers have already announced that Christmas products will already hit the shelves by Halloween.
Lowe’s announced this week that it has started selling Christmas-themed items online, making it almost late to the game. Rival Home Depot started selling holiday merch online last Thursday.
Additionally, Amazon (AMZN) announced a special sale for Prime Members in October to kick off the holiday season. With the big names leading the trend, other brands are expected to follow suit.
There are two main reasons Christmas is creeping in earlier each year.
Holiday shopping has historically been confined to the post-Thanksgiving Black Friday exuberance. But Black Friday’s dominance has been fading for years, initially due to the rise of ecommerce and further fueled by the pandemic. With its popularity fading, many companies now choose to spread deals throughout the fall to avoid supply bottlenecks.
Retailers also know shoppers are still reckoning with high inflation. Earlier deals enable consumers to spread out their purchases and avoid taking a major hit to their budgets within a single month.
So while it might make you cringe to see holiday items on sale in October, it could be easier on your wallet.
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