What Gen Z Teaches Us About Holiday Shopping

By: Anneken Tappe · October 13, 2023 · Reading Time: 2 minutes

Early Birds

Have you started on your holiday shopping yet? If so, it might say more about your age than you think.

New data shows younger adults, aged 19-29, are the most open to starting their holiday shopping early in the season — especially if it means securing a deal, according to Gallup .

By the Numbers

While 59% of consumers don’t plan to start shopping until November or even December, more than a quarter of holiday shoppers plan to get a head start on buying gifts in September. And almost half of younger shoppers are open to shopping early, as long as it means getting a deal.

Part of the reason for the increasingly earlier holiday shopping spree may be the rise of e-commerce. Gallup found 93% of holiday shoppers will purchase at least some gifts online this year.

Scoring Deals

We’re far from Black Friday, but shopping deals are definitely upon us. Amazon (AMZN), Costco (COST), Walmart (WMT), and other major retailers have already initiated holiday sales.

The sky-high inflation over the past years has affected people’s shopping behavior. As many retailers plan on offering discounts for longer it might help consumers spread out their purchases.

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