Weeknight Fun Is Out, And Entertainment Companies Feel It

Weeknight Wind-Down

Americans don’t want to go out on a school night anymore. As pandemic-era lockdown mandates lifted, weeknights became as popular as weekends for people to go out for dinners, drinks and entertainment. But the trend seems to have run its course.

Despite persistently high inflation weighing on household budgets, Americans have by and large kept spending, helping the economy to chug along and then some. The reversal of the weeknight outings trend could be a warning sign of more budget cuts on the horizon.

Getting Customers Back

For companies that profited from consumers keen to enjoy entertainment outside their homes this is a challenge.

The so-called “eatertainment” industry, for example, is responding by bringing back popular discounts and piloting new promotions in an attempt to get weeknight customers back.

•   Dave & Buster’s (PLAY) once again offers all-you-can-eat wings on Mondays and Thursdays.

•   Topgolf (MODG) is trying out a host of midweek discounts following the sustained success of its half-off Tuesdays.

•   Bowlero (BOWL), owner of Lucky Strike Lanes, is tempting customers with half-off arcade games on Wednesdays and unlimited midweek late-night bowling.

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