MONEY & LIFE

This Week in TikTok Trends: Open a Can of Tuna

By: Jenny Montoya · January 18, 2023 · Reading Time: 3 minutes

Tuna Sales Soar

After a difficult year of surging food prices at grocery stores, Americans are beginning to revisit a traditionally cheap, high-protein staple: canned tuna.

In 2022, US sales of canned seafood rose 9.7% to $2.7 billion. Some individual retailers experienced astronomical sales spikes, including Vancouver-based Scout Canning who reported an 82% increase in revenue last year. This deafening buzz is likely due to canned tuna’s takeover of TikTok, where users have posted tens of millions of tuna-centric videos in the past few months.

Gourmet Dishes

This trend is well-suited for our turbulent times. The idea is to get creative with inexpensive food, specifically by exploring different styles of tuna dishes, outside of the classic tuna sandwich.

Some TikTokers are putting tuna on charcuterie boards, pairing it with wines, and adding crunchy toppers like jalapeños or za’atar. Users have embraced the challenge of taking a food that has traditionally been considered bland and giving it a new twist.

Canned-fish sellers have caught on to this trend and aim to capitalize on it. Some new tuna cans hawked by social media influencers cost up to $20, featuring extras like olive oil, tomato sauce, and spices.

Time To Try Tuna?

TikTok trends aside, canned fish is a great, affordable alternative to revisit if your grocery budget has been pulled tight over the past year. If you do happen to be on TikTok or other social media sites, you can now find inspiration for recipes all throughout your feed — you might just discover your new favorite dish.

Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!

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