Valentine’s Stanley Cup Target Collab Causes Retail Chaos

By: Anneken Tappe · January 08, 2024 · Reading Time: 2 minutes

Valentine’s Day Special

You know the massive cup. It’s all over your TikTok. It’s probably all over your office (if you go to one).

A special Valentine’s Day collection for drinkware brand Stanley’s signature tumbler — the Quencher — has brought Black-Friday-style mania to Target (TGT) stores across the U.S.

Tripping Over Themselves

The collection, available exclusively at Target, consists of special edition pink and red Quenchers, as well as a mug, a two-pack of tumblers, and a Stacking Beer Pint tumbler.

Consumers were tripping over themselves to get their hands on it — quite literally. Shoppers can be seen in TikTok videos rushing inside stores as soon as they open, and fighting to secure the products, with some tripping over in the chaos. The craze wasn’t limited to retail stores. Searches for the brand’s cups on resale website Mercari (MCARY) are up 163%, more than any other item.

Similar scenes occurred in November when Stanley and Starbucks (SBUX) teamed up for a limited-edition holiday offering.

Stanley Stans

So what is it about Stanley’s Quencher that inspires such vigorous, viral fandom?

At 40 ounces, the cup is loved for its ability to keep large drinks hot or cold for long periods, and many users will tell you that despite its size, it still fits in a car’s cup holder, due to its tapered bottom design.

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