The Tooth Fairy Is Outpacing Inflation

By: Anneken Tappe · February 16, 2024 · Reading Time: 2 minutes

A Juicy Pay Rise

Remember the Tooth Fairy? Well, she has gotten a pay rise.

Long gone are the days of change left under the pillow. Parents are reaching much further into their wallets today. A poll from Chicago-based Delta Dental Plans Associates found the average value of a single lost tooth rose 16% to $6.23 in 2023. In some cases, the Tooth Fairy even delivers high-end electronics or fancy jewelry today, at times promoting awkward conversations with family about “our” versus “their” tooth fairy, and the display of wealth.

What Are Inchstones?

But it’s not just lost teeth that get rewarded in a bigger way. Internet queries show increasing searches for “inchstones” as opposed to milestones — celebrating a kid’s minor accomplishments. Pinterest (PINS) predicts inchstones will be one of the top parenting trends of this year.

Between September 2021 and August 2023, the social media platform found global searches rose tremendously for things like “my first tooth party”, “end-of-year school party ideas”, and “potty-training rewards ideas”.

It’s parents who are competing on gift giving, but the children who will talk and compare in the end.

Read more reporting here .

Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!

Check it out

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

TLS 1.2 Encrypted
Equal Housing Lender