This year, Americans spent record amounts of their hard-earned cash on Black Friday and Cyber Monday, with sales reaching $9.8 billion and $12.4 billion, respectively.
These days, deals aren’t as cut-and-dry as they used to be. It’s becoming more common for discounts to be spread out over longer time periods, making bargain shopping less predictable.
Many retailers were predicted to feature record-high discounts for a multitude of popular gifts this holiday season. While any and all discounts might seem tempting, there’s a target number consumers should look for when discount shopping.
Despite an expected average discount rate of 35% for items like toys, electronics, appliances, and furniture, some experts say shoppers can do even better.
According to the London Stock Exchange Group, buyers should be looking to purchase items discounted at 40% or more. According to the group, discounts of this size are widely available these days and shoppers shouldn’t settle for less.
Take a Look Inside
The best place to find items 40% off and higher is in-store. Experts recommend starting your search in department stores, apparel shops, and shopping malls.
Deeper discounts are coupled with elongated sales this year. Retailers are prolonging their Black Friday and Cyber Monday deals, in some cases, for more than a week.
According to the Wall Street Journal, some holiday prices have actually come down compared to last year, as a welcome relief from inflating prices.
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