Travel is back from its pandemic lows. And as airports get busier, travelers are desperately looking for an oasis.
But lounges — once a beacon of exclusivity, now accessible as a perk — are becoming more crowded, they’re losing their appeal.
The increased demand and access means airlines now face a tough challenge: How do you keep these lounges exclusive without putting them out of reach for potential new customers?
The answer: build more lounges, and introduce tiers within them.
There’s only so much innovation in the airport lounge space. Delta (DAL), United (UAL), and American (AAL) are all building additional and larger lounges to absorb higher demand. United is also experimenting with different types of lounges, such as a grab-and-go experience for customers on the run, in addition to more typical full-service lounges.
Delta is building out a new network of luxury lounges to accommodate its highest-level customers, after facing backlash for limiting lounge access.
Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!
Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.