LinkedIn’s Time To Shine
By: Krystal Etienne · January 10, 2023 · Reading Time: 3 minutes
Layoffs, Layoffs, Layoffs
During the pandemic, many white collar workers were insulated from layoffs and furloughs since they could pack up their office and work remotely.
Unfortunately, the layoffs have since caught up. Over 150,000 tech workers lost their jobs in 2022. For the tech industry, last year was one of the worst years in terms of job security since 2001, amid the bursting dot-com bubble.
Luckily, as they return to the job hunt, these workers have one major advantage that they didn’t have in 2001: LinkedIn (MSFT).
Leaning On LinkedIn
As layoffs surged, so has LinkedIn’s popularity. In 2022, the social media app for professionals was downloaded approximately 58.4 million times, a 10% increase from 2021.
Notably, LinkedIn also provides a platform for former employees from other social media companies to congregate. For example, one LinkedIn group of ex-Meta Platforms (META) employees has gained over 200 members. Similarly, ex-Twitter employees, in the wake of Elon Musk’s acquisition and the subsequent mass layoffs, have organized on LinkedIn to help each other find new jobs.
This increased activity spells profit for LinkedIn’s parent company, Microsoft. LinkedIn reported 17% year-over-year revenue growth for the three months ended in September, along with record engagement.
LinkedIn is more than just a job posting site. Job seekers flock to it because there are a number of ways for them to leverage the platform to find more work.
Job seekers can apply directly to jobs that have been posted on the site’s job marketplace or connect with recruiters and hiring managers directly to let them know they are interested in an open role. They can also share a post stating that they’re open to new work opportunities. And, as seen with ex-Meta and Twitter employees, users can even network with each other to find guidance on how to best navigate the job search.
So, if you’ve recently been laid off, or are simply on the lookout for another job, it might be time to update your LinkedIn profile and link into your own professional network.
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