Gen Z Wants to Change Social Norms in the Workplace

By: Anneken Tappe · April 25, 2024 · Reading Time: 2 minutes

Prioritizing Politics

For older generations, it may feel taboo to talk about politics in the workplace. But for younger workers, it can be a prerequisite for picking a job.

Gen Z workers increasingly expect employers to take stances on political social and issues — and for those views to align with their own.

Speaking Up

Younger workers expect companies to speak up on issues such as environmental issues and sustainability, to work-life balance, from diversity, to mental health. The latter is a particular priority, with data from U.K. careers platform Bright Network showing that more than 90% of job seekers consider a company’s stance on employee well-being before even applying for a job.

In 2023, 44% of Gen Z workers reportedly pushed back against work responsibilities due to ethical concerns, while 39% rejected job offers that did not align with their values, per consulting firm Deloitte .

A Changing Workplace

Companies are taking note. The pandemic and post-pandemic period have changed the way we work. From hybrid work models across industries, to social uprisings, companies have learned to listen to workers, particularly following the labor shortages of the pandemic recovery.

Many Gen Z workers only arrived in the labor force during the pandemic, starting their career in a time where worker demands received more attention than in years prior. As a result, younger workers have markedly different expectations for their employers compared to previous generations. For companies looking to attract young and talented workers, transparency and a commitment to social responsibility will likely remain key.

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