A New Market
Many of the nation’s largest food delivery platforms experienced a dramatic decline in sales following the pandemic as people went out for dinner again.
In its quest to boost revenue, DoorDash (DASH) identified a new customer group: gamers. Because what compliments an hours-long gaming session better than food that comes to you?
Pixels to Pizza
The gamer population in the U.S. is sizable. Around 140 million people spend at least 30 minutes or more gaming each week, according to a poll by DoorDash and YouGov.
To lure in these hungry gamers, DoorDash is specifically targeting them on platforms like video streamer Twitch (AMZN), or chat app Discord, as well as at gaming conferences.
DoorDash has a whopping 32 million active users, and more than 12 million gamers said they ordered through the app in the second quarter of the year, roughly double from the first quarter of 2021.
And gamers aren’t just one of DoorDash’s fastest-growing customer segments. They are also one of its most lucrative: They order 70% more frequently than regular DoorDash customers.
With this in mind, feeding gamers might be just what the delivery company needs to level up its bottom line.
Read more reporting here .
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