The ‘Coolest’ Companies According to Gen Z

By: Anneken Tappe · February 12, 2024 · Reading Time: 2 minutes

You Cool?

It’s easy enough to know if a company is large or profitable. But how do you measure what makes a company “cool”?

Gen Z and millennial market research firm YPulse surveyed young Americans in several different age groups to track consumer sentiment of more than 1,200 different brands. Here’s what they found.

TikTok, Nike (NKE), and YouTube (GOOGL) are the companies most favored by North American consumers ages 13 to 17, according to the survey.

Nike topped the list for those ages 18 to 24 too. But instead of following it up with social media platforms, they preferred Rihanna’s Fenty Beauty and Nike’s Jordan brand instead.

For consumers ages 25 to 39, the results weren’t much different: Nike, Savage x Fenty, and YouTube topped the list.

DEI also played a big role, especially for the younger teens, who appeared to place extra value on brands trying to make a positive change.

“Cool-ness” may be a moving target, but for companies, it remains one worth aiming for. Nearly 70% of respondents across all surveyed demographics said they’d be more likely to buy from a brand if it seemed “cool.”

Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!

Check it out

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor.
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

TLS 1.2 Encrypted
Equal Housing Lender