Social Issue Overload
Fewer Americans want to hear about current events and political issues from companies, according to a recent Gallup survey .
Instead, consumers want to see companies put their money where their mouth is, and invest in their workforce.
Only 41% of Americans feel businesses should be taking a stance on current events, down from 48% last year, and with declines across different demographic groups. Divisive topics like abortion, religion, political candidates, and international conflict are especially taboo these days. On those issues, less than 30% of Gallup’s respondents want to hear a company’s input.
Instead, consumers want employers to make an impact with their workforce, paying fairly and providing healthcare.
However, a majority of survey respondents agreed that they wanted companies to speak out on climate change and mental health.
Don’t Just Say, Do
In the eyes of consumers, America’s corporations are falling short in these areas: 88% of those polled felt that businesses have the power to make a positive impact but only 8% feel they’ve been particularly effective in doing so.
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