Are Weight-Loss Drugs Causing Soaring Yogurt Sales?

By: Anneken Tappe · February 21, 2024 · Reading Time: 2 minutes

A New Favorite Snack

Americans have a new favorite snack food: Low-sugar Greek yogurt.

Sales in this segment have grown from $1.9 billion to $2.2 billion over the past year, according to data from yogurt company Chobani, citing Nielsen data. That’s an increase of nearly 18%, blowing overall yogurt sales (+9%) out of the water.

Weight-Loss Is Yogurt’s Gain

So what’s behind this sudden love for dairy? Greek yogurt can be an attractive option for health-conscious consumers looking for something high in protein and low in sugar. But what else is new?

After all, cutting out sugar isn’t a new health trend. In 2023, 72% of Americans reported wanting to limit or cut sugar from their diet, according to the International Food Information Council .

Here’s what has changed: This recent spike of hunger for a healthy snack also coincided with the rising popularity of weight-loss drugs Ozempic and Wegovy, which have helped their manufacturer, Novo Nordisk (NVO), become one of Europe’s most valuable companies.

As the drugs’ popularity skyrocketed, food companies and retailers noted changes in shopping and consumption behavior. Walmart (WMT), for example, made headlines last year for suggesting weight-loss drugs changed its customers’ grocery shopping habits.

So low-sugar Greek yogurt may have benefited from this change in behavior as well.

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