Consumers who love to snack but don’t want to stray too far from their health goals are finding a solution in mini-sized versions of their favorite indulgences. For some, these products help with portion control by making it easier to resist having “just one more.”
Also, reflecting a trend in healthier snacking is the popularity of low-fat and low-calorie options. PepsiCo (PEP) CEO Ramon Laguarta recently shared that zero-sugar drinks are selling at three times the rate of beverages with sugar, and sales of baked snacks are outpacing fried selections.
On last week’s earnings call Laguarta said PepsiCo sees significant growth potential in “small format” snacks and drinks as the company endeavors to attract health-conscious consumers. To this end, it is also trimming both sugar and trans fats in some of its products.
PepsiCo also sees offering a variety of size options as a way to expand market share. Smaller sizes may appeal to parents who buy them for their youngsters, or to the budget minded consumer.
For shoppers on a tight budget, buying small will come at a price. That mini-soda may cost less than its full-size counterpart, but on a price-per-ounce basis it could actually be more expensive. Still, the health benefit of less sugar may sweeten the deal on the small format item.
As pandemic restrictions lift and Americans get out more, snacking may feature more prominently in more people’s daily meal plans. Having a range of size choices and price points may provide welcome flexibility. It might even help ward off temptation, keeping health goals on track.
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