What Deodorant Sales Say About the Economy

By: Anneken Tappe · October 30, 2023 · Reading Time: 2 minutes

Indicative Goods

Sales of certain goods can give investors insight into broader economic trends. But this latest one has a whiff of pandemic phenomena.

Smell You Later

Unilever (UL) — the major consumer goods company behind the brands Dove, Rexona, and Impulse — reported deodorant sales increased 15% in the third quarter. Last year, Unilever reported a similar spike in sales attributed to the end of the pandemic.

The product’s strong continued sales correlate with widespread return-to-office mandates. As companies order their workers back to the office, personal grooming gets more important again.

Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!

Check it out

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

TLS 1.2 Encrypted
Equal Housing Lender