MARKET NEWS

What Deodorant Sales Say About the Economy

By: Anneken Tappe · October 30, 2023 · Reading Time: 2 minutes

Indicative Goods

Sales of certain goods can give investors insight into broader economic trends. But this latest one has a whiff of pandemic phenomena.

Smell You Later

Unilever (UL) — the major consumer goods company behind the brands Dove, Rexona, and Impulse — reported deodorant sales increased 15% in the third quarter. Last year, Unilever reported a similar spike in sales attributed to the end of the pandemic.

The product’s strong continued sales correlate with widespread return-to-office mandates. As companies order their workers back to the office, personal grooming gets more important again.

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