What Are We Going to Eat in 2024?

By: Kaydee Ambas · December 04, 2023 · Reading Time: 2 minutes

Predicting Our Food Future

Tis’ the season when food industry experts try to predict what food items will be flying off the shelves in the new year. Anticipating these trends could be lucrative to retailers and investors alike.

According to some experts, we’re going to be eating a lot of buckwheat, pickles, and caramelized bananas. Experts anticipate Korean food to rise in popularity, and we’re expected to trade in our cow’s milk for camel milk.

OpenTable CEO Debby Soo has seen a rise in demand for African and Lebanese food. Everything from Korean coffee to Korean barbecue is becoming increasingly popular with Americans.

Cocktails and mocktails are also rising in popularity. According to Soo, mocktails have seen a staggering 48% increase in reviews in 2023.

Foods of Yesteryear

A trending topic, “Newstalgia”, has been breaking into the food realm. Different generations are sharing their favorite foods from years gone by and comparing them to today’s favorites.

Pickles are once again one of the most popular ingredients. Espresso martinis, a staple of the 90’s, are one of the fastest-growing menu items of 2023.

Food and Funds

Being the first to offer trending food items gives retailers a competitive edge. It helps distinguish them from competitors and attracts consumers seeking the latest and most popular products.

Investors can benefit from identifying and investing in companies that are positioned to capitalize on emerging food trends. Whether it’s investing in food producers, retailers, or technology companies supporting the industry, staying informed about trends can guide investment decisions.

By staying informed about food trends, retailers and investors can position themselves strategically in the market, ensuring they meet consumer demands, stay competitive, and capitalize on emerging opportunities in the ever-evolving food industry.

Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!

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