SkinnyDipped Gets a $12M Celebrity Endorsement

By: Anneken Tappe · September 08, 2023 · Reading Time: 2 minutes

Star Power Meets Snack Power

SkinnyDipped — a low-sugar, gluten-free snack company — just secured $12 million in Series A funding with the help of Hollywood’s A-listers.

Rather than courting traditional venture capital firms, SkinnyDipped’s raise consisted of dozens of individual investors combining their contributions as a single funding entity. Amy Schumer, Mark Wahlberg, Becky G, Post Malone, and Kevin Durant are just a few of the big names putting their money where their snacks are.

Sweet Success

Founded by a mother-daughter duo, Val and Breezy Griffith, SkinnyDipped’s mission is simple: to offer healthier snacks with reduced sugar and no artificial sweeteners.

Starting with a range of almond flavors sold directly to consumers, the company has since expanded its offerings to include cashews, peanuts, and snack cups. SkinnyDipped products can now be found in more than 25,000 retail stores across the country, including giants like Target (TGT), Walmart (WMT), and Kroger (KR).

With this fresh influx of funds, SkinnyDipped has its sights set on even more retailers, including Costco (COST) and Publix.

Trendy Treat

Its star-studded capital infusion might be grabbing headlines. But, SkinnyDipped isn’t just another fleeting food fad, according to CEO Breezy Griffith. The company’s strength lies in its diversified distribution and commitment to innovation, she said.

SkinnyDipped products target a wide range of consumers, from grocery shoppers to gym-goers to coffee shop enthusiasts, according to Griffith. The company is nearing the profitability milestone, its CEO said, and expects double-digit growth in the next 12 months. It’s already a Hollywood-worthy success story.

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