Biceps & Business
The rise of remote work has allowed many unprecedented flexibility to work from wherever they want. The latest industry that wants a piece of the remote working pie invites you to set up shop — after your workout.
Gyms are spotting an opportunity to cater to those who want to blend their workouts with their work responsibilities, capitalizing on those who already fit their fitness routines into their more flexible day.
To meet growing demand, gyms are investing in infrastructure, adding extra outlets, work stations, and even offices to accommodate the needs of an ever-changing workforce.
Raising the Bar
Gyms and remote work make for an unlikely symbiosis. Unlike cafés or libraries, gym use isn’t free. But as many spaces available to the public have become oversaturated by the remote work wave, people might be looking for a calmer spot to work outside the home. At the same time, monthly fees for dedicated coworking spaces can be as much as $400 a month. That’s where gyms hope to fit in.
Even though certain gym memberships can cost even more, the convenience of having fitness, and work under one roof might prove valuable to consumers.
The Neighborhood Office
For some, these gym-office hybrids scratch the much-needed “third space” itch. A gym is distanced from the temptations of home, but it doesn’t carry the constraints of a traditional office. Instead, it offers a unique balance of encouraging productivity and relaxation.
Gyms encourage activity, both physically and mentally. So maybe they’re the perfect place to take on the workday.
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