Have you ever stood over your trash bin debating where that ice cream tub should go? Well, the Recycling Partnership’s newly launched “Recycle Check” program could soon make that a thing of the past.
In partnership with consumer brands, the recycling nonprofit is adding QR codes to product packaging. These codes, when scanned, will prompt users to input their ZIP code and reveal whether the item can be placed in the blue bin, demystifying and streamlining the recycling process for American consumers.
Blue Bin Blues
The pathway to a greener earth is often littered with confusion. According to the Recycling Partnership, 60% of consumers are unclear about what exactly they should recycle. And that weighs on how much waste is recycled overall.
Recognizing this challenge, industry giants General Mills (GIS) and Horizon Organic have already adopted the Recycle Check initiative, ensuring that consumers have crystal clear instructions at their fingertips.
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