This Protein Bar Helps Create a Sharper Mind

Food For Thought

Brain health brand MOSH was started by Maria Shriver and her son Patrick Schwarzenegger while they lived together during the pandemic. This startup just announced a $3 million Series A funding round to help distribute its main product — a protein bar designed to promote brain health.

The funding round was led by Main Street Advisors and a group of investors, including Joyance Ventures, The Lab Capital Advisors, Verso Capital, and Entrepreneur Ventures.

Meet MOSH

Shriver and Schwarzenegger started MOSH in 2021 in an attempt to capitalize on their passion for both brain and body health. The founders initially self-financed the development of their protein bars, which are available in a variety of flavors and were created with the input of brain health doctors.

In just two years, MOSH has amassed over 100,000 customers and sold $10 million worth of protein bars. So far the startup currently sells directly to consumers through its website but the fresh funding can fuel an expansion into retail. The brand plans to be in 1,800 stores by next year. This will help better position MOSH in the brain health supplements market, which is expected to grow to $16 billion globally by 2030.

Snack Smarter

What sets MOSH protein bars apart from others in the sector is the incorporation of brain-healthy ingredients including Lion’s Mane (a mushroom that stimulates brain cell growth), Ashwagandha (commonly used for stress), collagen, and Vitamins B12 and D3. The bars come in flavors like Cookie Dough Crunch, Blueberry Almond Crunch and Peanut Butter Crunch.

A box of 12 MOSH bars currently sells for $35. So, if you’re looking for a new way to brain boost throughout the day, be sure to look out for MOSH in a store near you.

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