This Protein Bar Helps Create a Sharper Mind

By: James Flippin · August 25, 2023 · Reading Time: 2 minutes

Food For Thought

Brain health brand MOSH was started by Maria Shriver and her son Patrick Schwarzenegger while they lived together during the pandemic. This startup just announced a $3 million Series A funding round to help distribute its main product — a protein bar designed to promote brain health.

The funding round was led by Main Street Advisors and a group of investors, including Joyance Ventures, The Lab Capital Advisors, Verso Capital, and Entrepreneur Ventures.


Shriver and Schwarzenegger started MOSH in 2021 in an attempt to capitalize on their passion for both brain and body health. The founders initially self-financed the development of their protein bars, which are available in a variety of flavors and were created with the input of brain health doctors.

In just two years, MOSH has amassed over 100,000 customers and sold $10 million worth of protein bars. So far the startup currently sells directly to consumers through its website but the fresh funding can fuel an expansion into retail. The brand plans to be in 1,800 stores by next year. This will help better position MOSH in the brain health supplements market, which is expected to grow to $16 billion globally by 2030.

Snack Smarter

What sets MOSH protein bars apart from others in the sector is the incorporation of brain-healthy ingredients including Lion’s Mane (a mushroom that stimulates brain cell growth), Ashwagandha (commonly used for stress), collagen, and Vitamins B12 and D3. The bars come in flavors like Cookie Dough Crunch, Blueberry Almond Crunch and Peanut Butter Crunch.

A box of 12 MOSH bars currently sells for $35. So, if you’re looking for a new way to brain boost throughout the day, be sure to look out for MOSH in a store near you.

Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!

Check it out

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

TLS 1.2 Encrypted
Equal Housing Lender