Lyft’s Plan to Prioritize Rider and Driver Safety

By: Anneken Tappe · September 13, 2023 · Reading Time: 2 minutes

Introducing: Women+ Connect

Uber (UBER) and Lyft (LYFT) launched roughly a decade ago, turning the idea of getting in a stranger’s car from a societal taboo into a common occurrence. But, for many, the idea of driving with or picking up strangers is still anxiety-inducing.

To address these concerns, Lyft is launching Women+ Connect, a new safety feature that will help matching women and non-binary customers and drivers. The new product aims to provide users peace of mind and a safe, comfortable ride.

Striving For Safety

Ridesharing apps face pressure from both users and investors to increase safety protections. Both Uber and Lyft have already introduced safeguards to help riders identify the correct driver and vehicle. But there are fewer protections in place once you’re actually in the car.

In 2021, Lyft reported more than 4,000 claims of sexual assault between 2017 and 2019. The actual figure could be even higher due to unreported incidents.

Lyft is hoping matching riders with similar-gendered drivers will help to mitigate instances of sexual harassment and assault.

Lyft’s New Feature Launch

Initially, Lyft is launching Women+ Connect in Chicago, San Diego, San Francisco, and Phoenix. These cities were chosen due to their favorable ratios of women drivers to women riders, plus gender information is available on driver’s licenses in those locations.

Although women hail 50% of the app’s rides, women currently represent just 23% of Lyft drivers. According to CEO David Risher, this disparity is likely due to a hesitancy among women to drive shifts late at night. With Women+ Connect, Lyft hopes to put women in the driver’s seat and shift safety into high gear for everyone involved.

Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!

Check it out

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

TLS 1.2 Encrypted
Equal Housing Lender