Lulu and Macy’s Focus on Sustainability
By: James Flippin · April 18, 2023 · Reading Time: 2 minutes
An Unlikely Suspect
The process of manufacturing clothing is surprisingly ecologically harsh.
For example, creating nylon releases roughly 10% of the world’s nitrous oxide emissions. This greenhouse gas is nearly 200 times more potent than carbon dioxide.
This is just part of the reason why clothing companies like Lululemon (LULU) and Macy’s (M) are leaning heavily into more sustainable manufacturing methods.
Lulu’s New Tee
As part of its pledge to use 100% sustainable materials by 2030, athletic-wear giant Lululemon created a shirt that uses nylon from plant-based sources as opposed to petrochemicals.
To create this new shirt Lulu partnered with Geno, a biotech company that uses fermentation from biological microorganisms to create its products. This new bio-nylon could reduce carbon emissions by at least 50%.
Macy’s is another company that’s leading the charge in sustainability.
Similar to Lulu, Macy’s committed to using 100% sustainable practices in creating its private brands, but the department store chain’s commitment also goes beyond its own in-house brands. Macy’s requires other brands to comply with sustainability standards in order to sell their products on its shelves.
Younger generations, particularly Gen Z, place a major emphasis on sustainability when they shop. With the kids these days on board, the sustainability movement is unlikely to lose steam anytime soon. By 2030 and beyond, your entire outfit could be sourced from microorganisms.
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