Instagram Is Trying To BeReal
By: James Flippin · December 15, 2022 · Reading Time: 3 minutes
Insta’s New Update
Instagram (META), owned by Meta Platforms, recently announced a new feature called Candid Stories. This feature will prompt users throughout the day to post unfiltered photos using the front and back cameras.
If this sounds familiar, that’s probably because it’s exactly what BeReal does. The pro-authenticity photo app has amassed tens of millions of downloads since it launched a little over one year ago.
At first, Instagram’s Candid Stories will only be available in South Africa, with no word yet on when it might go global. But another recently-announced feature, Notes, will be rolled out to all users immediately. Notes allows you to share short text posts, which will appear for 24 hours at the top of your friends’ DM inboxes.
Can’t Beat ‘Em?
In classic fashion, Instagram has been keeping tabs on what works for other social media companies and cherry-picking the best features to integrate it into its own platform.
The photo app did this previously in 2016, through its Stories feature, a format originally made popular by Snapchat (SNAP). And it did so again in 2020, with the launch of Instagram Reels, similar to TikTok.
This time around, Instagram has its cloning machine aimed at BeReal, which has racked up 73.7 million downloads since its launch last December. BeReal has been noted for its popularity among Gen Z, and for signifying a shift in social media user preference toward authenticity.
Over the past year, many users — including members of the influencer family — have complained that Instagram has become overrun with sponsored posts, ads, and overly-doctored photos.
Subsequently, people are turning to apps like BeReal to get back in touch with their real friends — and maybe even their real selves.
By instituting Candid Stories, there’s a chance that Instagram might once again regain its standing as the preferred photo sharing app among younger generations. But perhaps continuing its strategy of imitating competitors will only reinforce its turning reputation.
Looking for more stories like this? Check out On the Money — SoFi’s one-stop-shop for news, trends, and tips!
Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.