Is EV Volatility a New Normal?
By: James Flippin · April 21, 2023 · Reading Time: 3 minutes
Riding the Price Waves
The electric vehicle market has been experiencing significant price volatility recently. With a largely untapped EV market within reach, the competition is revving up significantly. In response, Tesla (TSLA), Ford (F), General Motors (GM), and others have looked to drive demand by cutting prices.
Competition isn’t the only factor moving prices. Automakers are also adjusting prices in response to input costs, interest rates, and a variety of other factors like tax credits. All these influences have translated to wild swings in both directions, creating what appears to be a new standard: unpredictable EV prices.
Race to the Bottom
The good news is that competition tends to benefit consumers. And environmentally conscious drivers are already benefiting from the increased competition in EVs.
Tesla has slashed prices on their vehicles multiple times this year, resulting in a 10-15% drop across select vehicles. Ford has followed suit in response, slashing the price of its electric Mustang Mach-E to stay competitive in the rapidly growing EV market.
These aggressive pricing strategies are a testament to the high stakes in the race for EV market dominance. They also highlight the challenges automakers face in managing production costs and adapting to market dynamics.
EV Come, EV Go
Unfortunately, prices aren’t only going down. In the midst of this pricing war, Tesla actually increased prices on certain models, adding to the unpredictability in the EV market. This back-and-forth pricing strategy raises some concerns.
Investors are worried about shrinking margins as a result of wild price fluctuations. Meanwhile, consumers are left wondering about the best time to make a purchase. If current price change trends hold, timing may become a crucial factor for those looking to buy an electric vehicle.
For consumers who want to capitalize on price drops and avoid price hikes, staying informed and being prepared to act quickly may become prerequisites to securing an electric set of wheels.
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