2024 Grocery Budget Calculator Table with Examples

Is your trip to the grocery more expensive these days? You’re not alone. Food prices have been steadily increasing since 2020 and jumped 3.7% between September 2022 and September 2023, according to the most recent consumer price index report.

One way to deal with rising food prices? Have a plan for how to manage the amount of money you spend on groceries.

Here, we’ll look at the average cost of groceries, provide a grocery budget calculator table to help you manage your food spending, and explore a few ways you can save.

What Is a Grocery Budget?

In order to manage what you spend on food, you have to know how much you can afford. That’s where having a grocery budget comes in handy.

A grocery budget is simply an allotted amount that you can use to buy food for your household. Ideally, you’d spend that amount or less, and anything left over can go toward other living expenses or savings.


💡 Quick Tip: Online tools make tracking your spending a breeze: You can easily set up budgets, then get instant updates on your progress, spot upcoming bills, analyze your spending habits, and more.

Pros and Cons of Grocery Budgets

Grocery shopping on a budget generally means being more mindful about your food purchases, which has a number of benefits.

One of the biggest perks of sticking to a grocery budget is that it helps you avoid overspending. It also ensures you still have money for other expenses.

Plus, having an idea of how much you should spend on food can help cut down on the amount of food that goes to waste.

On the other hand, creating a grocery budget means reigning in impulse buys and being stricter about what ends up in your cart. You may have to spend more time looking for the best prices on food items, and you might even need to visit multiple grocery stores to save money.

Check your score with SoFi

Track your credit score for free. Sign up and get $10.*


Average Cost of Groceries by State

Curious about how your grocery bills stack up against others in the U.S.? Here’s the average monthly cost of groceries in the most populous city in each state, ranked from lowest to highest.

State City Monthly Food Costs
Wyoming Cheyenne $335.97
Arkansas Little Rock $343.15
West Virginia Charleston $347.40
Iowa Des Moines $351.80
New Hampshire Manchester $357.33
Utah Salt Lake City $359.65
Virginia Virginia Beach $362.00
Arizona Phoenix $367.15
Mississippi Jackson $367.52
Idaho Boise $371.54
Kansas Wichita $372.42
Missouri Kansas City $377.06
Nevada Las Vegas $382.16
Indiana Indianapolis $382.62
New Jersey Newark $390.89
Michigan Detroit $392.16
Ohio Columbus $392.59
Oklahoma Oklahoma City $401.48
Kentucky Louisville $406.95
Montana Billings $411.70
Minnesota Minneapolis $416.66
Alabama Huntsville $420.97
Texas Houston $424.71
South Carolina Charleston $427.57
Maryland Baltimore $429.38
Vermont Burlington $434.48
Florida Jacksonville $434.98
Nebraska Omaha $438.79
New Mexico Albuquerque $440.66
Louisiana New Orleans $443.34
Pennsylvania Philadelphia $444.29
Colorado Denver $452.45
California Los Angeles $458.71
South Dakota Sioux Falls $462.65
Oregon Portland $467.77
Tennessee Nashville $469.01
Illinois Chicago $470.65
North Dakota Fargo $474.01
North Carolina Charlotte $475.19
Georgia Atlanta $477.96
Rhode Island Providence $479.81
Alaska Anchorage $480.11
Maine Portland $486.53
Washington, DC $486.63
Connecticut Bridgeport $497.70
Massachusetts Boston $506.63
Washington Seattle $512.11
Delaware Wilmington $527.51
New York New York City $555.11
Hawaii Honolulu $638.57

Source: Move.org

Average Cost of Groceries by Age

It’s not just geography that can impact how much you spend on groceries. Your age and budget can also play a role. Let’s look at how spending can differ by age and budget sizes. Note that these figures are suggestions and reflect a grocery bill for two.

Age Group Low Budget Moderate Budget Liberal Budget
19-50 $512.50 51-70 $633.20
51-70 $490.10 $612.20 $740.40
71+ $474.50 $599.80 $731.60

Source: One Main Financial

Average Cost of Groceries by Household Size

Not surprisingly, the size of your household can have a major impact on how much you spend at the grocery store. But it’s worth noting that the more family members you have, the less your budget increases. In other words, you don’t have to double a single person’s budget for two and triple it for three.

Instead, add about 20% to your budget for one extra person, 10% for two extra people, and 5% for three extra people. So if your allocate $400 a month for yourself, you’d increase that to:

•   $480 for two people

•   $576 for three people

•   $605 for four people

This will, of course, vary depending on who’s in your household. Teenagers, as we know, eat a lot!

How to Calculate for a Grocery Budget

Generally, people spend about 12% of their household income on groceries. To get an idea of what you’ve been spending, gather receipts from past grocery shopping trips.

Pay attention to what you’ve bought. How much of it was necessary and how much was an impulse buy? Keep in mind that when you make your new monthly or weekly budget, you’ll likely need to curb some unnecessary spending.


💡 Quick Tip: Income, expenses, and life circumstances can change. Consider reviewing your budget a few times a year and making any adjustments if needed.

Grocery Budget Calculator Table

Let’s create a scenario to illustrate what a monthly grocery budget could look like. The example below is for a household of three.

Category Spending
Fruits and vegetables $50
Milk, yogurt, ice cream $30
Meat $90
Household items (toilet paper, paper towels, shampoo) $30
Snacks $40
Dry goods $40
Frozen foods $40
Breakfast foods $30
School lunches $50
Alcohol $70
Bread $20
Discretionary spending (impulse buys) $50
Total $800

This budget may be on the high end for a three-person household, depending on its monthly income. If $800 per month is too high for you, you might explore ways to cut down on spending in some of these categories.

Ways to Saving Money on Groceries

One effective way to save money on groceries is to track your spending. Categorize your spending so you can track your budgets and make sure you’re within the margin. A money tracker app or grocery budget calculator app can make the job easier.

It also helps to familiarize yourself with the grocery stores in your area so you know who has the best deal on which items. Check the weekly store flyers, and stock up on good deals. Many things, including meat, can be frozen, so consider buying in bulk.

Having a membership to a store like Costco or Sam’s can also be a smart economical move, especially if you’ve got a large family. Also consider cutting coupons the old-school way or downloading a coupon app.

Always make a game plan before you leave for the store. Look at your list and see which store is offering the best prices on the things you need. Check your coupons and plan to buy items that you can save on.

Finally, here’s a tried-and-true tip that’s very useful: Never go to the store hungry. If you’re shopping on an empty stomach, you’re more likely to buy what you want to eat, rather than what you need.

The Takeaway

If you’re looking to save money on food, consider making a grocery budget. The spending plan can ensure that you only buy what you can afford, and may leave you with extra money to put toward other expenses or financial goals.

Take control of your finances with SoFi. With our financial insights and credit score monitoring tools, you can view all of your accounts in one convenient dashboard. From there, you can see your various balances, spending breakdowns, and credit score. Plus you can easily set up budgets and discover valuable financial insights — all at no cost.

See exactly how your money comes and goes at a glance.

FAQ

How do you calculate your grocery budget?

Begin by looking at how much on average you’ve been spending at the grocery store. If your current budget can’t accommodate that amount, look for items you can cut out.

What is a realistic budget for groceries?

Many American households spend about 12% of their monthly income on groceries. How much you spend will depend on the size of your household and how strict you want your budget to be.

How much should I budget for groceries for a week?

Once you work out a monthly budget for your groceries based on about 12% of your household income, you can break that amount down by the number of weeks in a month.


Photo credit: iStock/Candle Photo

SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, Inc.’s service. When you use the service to connect an account, you authorize SoFi to obtain account information from any external accounts as set forth in SoFi’s Terms of Use. Based on your consent SoFi will also automatically provide some financial data received from the credit bureau for your visibility, without the need of you connecting additional accounts. SoFi assumes no responsibility for the timeliness, accuracy, deletion, non-delivery or failure to store any user data, loss of user data, communications, or personalization settings. You shall confirm the accuracy of Plaid data through sources independent of SoFi. The credit score is a VantageScore® based on TransUnion® (the “Processing Agent”) data.

*Terms and conditions apply. This offer is only available to new SoFi users without existing SoFi accounts. It is non-transferable. One offer per person. To receive the rewards points offer, you must successfully complete setting up Credit Score Monitoring. Rewards points may only be redeemed towards active SoFi accounts, such as your SoFi Checking or Savings account, subject to program terms that may be found here: SoFi Member Rewards Terms and Conditions. SoFi reserves the right to modify or discontinue this offer at any time without notice.

Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.

External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

SORL1023022

Read more

Introducing Veteran-Ready Financial Well-Being Programs

As part of your Diversity, Equity, and Inclusion (DE&I) strategy, your organization, like many others, is likely developing a plan to attract and retain veteran talent. Many organizations have adopted dedicated veteran employee relations groups, specialized talent acquisition teams, or tailored onboarding programs. Perhaps overlooked, the financial well-being benefits you offer can add significantly to the success of these efforts.

Financial health is an important subject for everyone, but it can have some unique aspects for veterans. Despite the dedicated financial resources available to service members while serving, the transition to civilian life after years in the service can affect their short and long-term financial stability.

There are several noted reasons this may occur. Veterans have likely dealt with relocations, deployments, a lack of employment opportunities for their spouses, and, of course, war-related trauma. All of that can leave them vulnerable in certain aspects of their financial health.

That’s why veteran employees can use your help. Research published in 2020 by the research and advisory company Gartner, Inc. shows that veterans want three main workforce financial benefits — financial planning, financial education, and debt management.

With that in mind, SoFi at Work has published our Guidebook: “Are your financial well-being benefits veteran-ready?” to help HR and Total Rewards leaders design a meaningful and impactful program to support your veteran workforce.

The complete guide is available for download from our website, but here are the core components that we recommend be included in a veteran-ready financial well-being program.

Student Loan Employer Contributions

Despite having access to significant federal veterans’ education benefits, more than a quarter of veteran undergraduate students have taken out private and federal student loans (with a median amount of $8,000) to complete their education, according to The Pew Charitable Trusts. The fact of the matter is the cost of education has outpaced the support of programs that the GI Bill and SCRA Interest Cap offer service members, resulting in the need for additional funding. And veterans, who are often working and raising families while going to school, may take longer to finish degrees, meaning certain benefits will have expired before their coursework has been completed.

This is why well-designed employer-sponsored student loan offerings are critical for a successful veteran-ready financial well-being program. While there are several military student loan repayment and forgiveness programs, try to avoid the mistaken thinking that your veteran employee’s needs are fully met. Many of these programs are for fully disabled veterans only. Others have other specific and sometimes complicated restrictions.

Fortunately, recent legislation makes it easier for employers to help veterans — as well as all employees — pay down student debt. Thanks to the CARES act of 2020, employers can now support workers with direct student loan payments in the same tax-advantaged way they have supported tuition reimbursement for years. These changes allow employers to provide up to $5,250 tax-exempt annually toward a qualified employee’s student loan repayment through 2025.

In addition, the SECURE 2.0 Act (passed in the House on March 29, 2022) allows employers to address student debt in another way — by making matching contributions to retirement plans based on employees’ student loan payments.

The purpose of the law is to assist employees who may, because of their student loan debt, decide against making elective contributions by payroll reduction and as a result, miss out on employer matching contributions. The SECURE 2.0 student loan provision goes into effect on January 1, 2024.

Recommended: How Does an HR Team Implement a Student Loan Matching or Direct Repayment Benefit?

Emergency Savings Programs

Veteran financial wellness also suffers among those who have less in liquid savings or feel they could not absorb an unexpected financial shock. In a 2021 Military Family Advisory Network survey, 38.4% of veteran families reported that they have less than $500 in an emergency savings fund, or no fund at all. This suggests that employers can help relieve financial stress among veteran employees through automatic emergency savings programs.

These plans allow employees to contribute after-tax payroll deductions automatically into a customized savings account. Many employers also make matching contributions, much as they might with a 401(k). Depending on plan design, these funds can be available at any time and for any reason. In addition, most Emergency Savings Accounts (ESAs) are portable, meaning that veterans and other employees can take advantage of the program and retain its benefits even when they have a change in employment.

These programs gained popularity during the pandemic when it became painfully evident that many employees were not financially ready for an emergency. The same may hold for veterans transitioning to civilian life. When employers offer a trusted and easy way to save, they can help veterans with this transition.

Help With Debt and Negative Credit Events

Another factor that impacts veteran (and all) employee financial well-being is high-interest debt. While the intention might have been to keep this for a short period, many Americans face challenges with paying down that debt over time. The Military Family Advisory Network survey found that over three quarters (75.8%) of veteran families carry current debt.

High debt levels and other factors can have a negative effect on an employee’s credit rating, increasing the chances that they will be rejected for a variety of credit instruments. Research suggests that this type of adverse credit event can result in a significant drop in veteran financial-wellness perception. Here are some ways employers can help support employees facing negative credit events:

•   Debt and Financial Coaching: Offer one-on-one debt repayment and budgeting counseling, including budget and spend tracking programs to help balance monthly necessities, debt repayment, and discretionary spending.

•   Some Early Paycheck Programs: Not all of these plans are created equally, but a well-designed early paycheck program can help employees meet short-term financial needs without having to take out debt with excessive fees or interest rates.

•   Credit Score Monitoring: Provide free credit score monitoring services and counseling to help veterans rebuild damaged credit scores or build new credit.

Recommended: How Financial and Mental Health Can Collide With Work

Balance Short-Term Needs and Long-Term Financial Goals

While we have mostly discussed programs that are designed to support the shorter-term financial needs of veteran talent, it is important that your overall program also helps veterans get ready for their top financial goal: retirement readiness. As Gartner found, veterans are 48% more likely to list getting ready for retirement as a personal goal than their nonveteran counterparts. Since they may be eligible for additional benefits, like pensions, this is another reason to include professional financial coaching or planning in your overall financial well-being strategy. This can help veteran talent navigate the increasingly complex retirement landscape.

The Takeaway

It’s essential to analyze your workforce — and the talent you’re looking to hire — to understand what programs will best serve your veteran employees’ needs. But implementing a few hallmark veteran-ready financial well-being programs can help you improve the overall financial wellness of your veteran workforce and help you attract and retain talent in this competitive landscape.

Learn how SoFi at Work can help.


Photo credit: iStock/SDI Productions

Products available from SoFi on the Dashboard may vary depending on your employer preferences.

SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, Inc.’s service. When you use the service to connect an account, you authorize SoFi to obtain account information from any external accounts as set forth in SoFi’s Terms of Use. Based on your consent SoFi will also automatically provide some financial data received from the credit bureau for your visibility, without the need of you connecting additional accounts. SoFi assumes no responsibility for the timeliness, accuracy, deletion, non-delivery, or failure to store any user data, loss of user data, communications, or personalization settings. You shall confirm the accuracy of Plaid data through sources independent of SoFi. The credit score is a VantageScore® based on TransUnion® (the “Processing Agent”) data.

Advisory tools and services are offered through SoFi Wealth LLC, an SEC-registered investment adviser. 234 1st Street San Francisco, CA 94105.

SoFi Student Loan Refinance Loans, Personal Loans, Private Student Loans, and Mortgage Loans are originated through SoFi Bank, N.A., NMLS #696891 (Member FDIC), (www.nmlsconsumeraccess.org ). The Student Debt Navigator Tool and 529 Savings and Selection Tool are provided by SoFi Wealth LLC, an SEC-registered investment adviser. For additional product-specific legal and licensing information, see SoFi.com/legal. 2750 E. Cottonwood Parkway #300 Cottonwood Heights, UT 84121. ©2024 Social Finance, LLC. All rights reserved. Information as of April 2024 and is subject to change.


Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.

SOBD1023001

Read more

Finding Value Is in Season: Even the Rich Are Discount Shopping Now

How America shops is shifting in a fundamental way.

Shoppers are turning to discount stores such as Dollar Tree, ALDI, and Big Lots more often, driven largely by spiking inflation, which peaked at 9.1% in June 2022. These days, shoppers are increasingly asking themselves, Why pay more? as they place a higher premium on value.

According to SoFi’s Discount Shopping Survey of 1,500 consumers fielded in August 2023, 81% of respondents are currently shopping at discount stores at least monthly, regardless of their income level.

Surely, the impetus may vary:

•   For many, discount stores are a vital tool when sticking to a tight budget.

•   For others, it might be a way to find splurges, both large and small, at the right price.

Still, though circumstances may vary, a whopping 78% of respondents are laser-focused on snagging the lowest possible prices for items on their list.

While shoppers may have been swayed by ambience and amenities at stores in the past, now it’s all about getting top value for every hard-earned dollar. Sticking to — and stretching — one’s budget is the new black. Also worth noting: Among the ranks of discount shoppers are high-earners pulling in six figures.

SoFi’s proprietary research found intriguing and unexpected facts about just who’s hitting the discount stores, what they are hunting for at these retailers, and why the face of shopping may never be the same again.

Where the Buyers Are: 74% of Respondents Dropped Into Dollar Tree

Where are discount shoppers spending their dollars?

Curious about which discount retailers are topping shoppers’ lists? According to SoFi’s Discount Shopping Survey, almost three-quarters (74%) of discount shoppers have dropped into a Dollar Tree, where the motto is “Extreme Value Every Day,” over the past year.

It isn’t just those living paycheck to paycheck who are shopping at Dollar Tree:

•   64% of the survey’s highest earners (households bringing in $150,000+) say they’ve bought items at Dollar Tree in the last 12 months.

Discount shoppers are also looking elsewhere to find where the best buys are. Over the past year:

•   65% have shopped at Dollar General

•   42% at Five Below

•   41% at ALDI

•   38% at Big Lots

•   37% at T.J. Maxx

•   35% at Ross Dress for Less

•   35% at Marshalls

Where else are moneywise shoppers queuing up? It turns out that 22% have shopped at HomeGoods, while one in five (20%) has rung up items at brand-name outlets (Nordstrom Rack, for instance).

Discount Stores: The New Social Media Darlings

Reflecting their new status as many shoppers’ go-to destination, discount stores are accumulating hefty followings. As of September 2023, the stats are:

•   ALDI USA has 955K Instagram followers; 184K on TikTok

•   Dollar Tree has 675K Instagram followers; 76.6K on TikTok

•   Five Below has 706K Instagram followers; 214.3K on TikTok

💡 Quick Tip: Bank fees eat away at your hard-earned money. To protect your cash, open a checking account with no account fees online — and earn up to 0.50% APY, too.

81% Discount-Shop at Least Once a Month

18% of respondents shop at discount stores at least once a month

People aren’t just hitting the discount shops for an occasional find. Rather, SoFi’s discount shopping research uncovered that these retailers are quickly gaining traction as routine destinations for shoppers.

•   81% of respondents shop at discount stores at least once a month.

•   38% — practically four out of ten people — shop at discount stores weekly.

•   14% of respondents say you’ll find them shopping at discount stores several times a week. (These may be people who are saving money daily with their shopping habits.)

Compelling find: Close to half of high-income earners (those making $100,000+ a year) say they shop at discount stores at least weekly.

Inflation Surge Drives Shoppers to Discount Stores

63% of discount shoppers say inflation prompted them to shop at discount stores

If you’re wondering why discount shopping is surging, consider the economic state of our union. After inflation rates fell month after month for a solid year, July 2023 saw an uptick in prices that surely set some people on edge. (Inflation in July 2023 increased 3.2% from July 2022.)

What’s more, the cost of living is soaring. Social Security recipients enjoyed a cost of living adjustment (COLA) to the tune of 8.7% in 2023, one indicator of how steeply the price of, well, everything has been rising.

Indeed, consider this:

•   Nearly two-thirds of discount shoppers (63%) say inflation and rising costs have prompted them to shop at discount stores over the last 12 months.

•   In addition, nearly half of discount shoppers have ramped things up, with 49% saying they are hitting discount stores more frequently than they did before the inflation surge.

When it comes to defending one’s paycheck against price hikes, bargain-hunting is a smart maneuver. ”Inflation is real for just about all of us,” says David Bakke, a consumer finance expert and writer at personal finance blog Dollar Sanity. “My discount shopping has definitely increased. I find myself spending a lot more time at ALDI, Dollar General, and the like.”

Indeed, inflation is making over the way Americans shop. SoFi’s discount shopping data shows this significant stat:

•   40% of respondents say they “always” search for ways to save on their purchases when shopping.

•   Only 2% said they never search for ways to save.

Discount shoppers' cost-cutting tactics

Here are some of the leading tactics discount shoppers have used to cut costs:

•   41% have used couponing websites.

•   40% have subscribed to company emails.

•   31% have followed a company or brand on social media.

•   21% have joined a Facebook group or other online community.

•   18% have followed an influencer on social media who talks about discount shopping.

More Than Half Discount-Shop to Benefit Their Budget

In these challenging economic times, many consumers are embracing budgeting as a way to manage their finances. Almost six out of 10 discount shoppers (58%) say one of the biggest benefits of shopping at discount stores is the ability to stick to a budget.

This holds true for 62% of those with household incomes under $75K, as well as 46% of those pulling in $100K or more.

Other reasons to love these retailers? SoFi’s discount shopper respondents said:

•   Regular availability of discounted products (47%)

•   The convenience and accessibility of discount stores (46%)

•   The ability to find trendy or seasonal items at lower prices (45%)

Another shopping pattern that SoFi’s discount shopping survey uncovered: A significant number of discount shoppers are making most of their purchases from these lower-priced retailers:

•   36% make more than 50% of their purchases at discount stores.

•   Almost one in 10 (9%) of those with household incomes of $150,000 or more do more than 75% of their shopping at discount stores.

First on the Discount Shopping List: Groceries

What items do discount shoppers buy at discount stores?

It’s no secret that food prices can trigger sticker-shock, and that’s not just for luxuries like a pumpkin spice latte. Overall, food prices are ratcheting up 5.9% this year, per the USDA’s numbers, which may explain why consumers are hitting the low-cost stores for items they might otherwise buy at a standard supermarket.

According to the SoFi discount shopping research, groceries are the most common purchase made by discount shoppers: 78% buy groceries at discount stores.

And no wonder: These stores often have an array of staples and snacks, from coffee to cookies, and some are putting a health spin on things, as with Dollar General’s “Better for You” selections. Shopping at discount stores can be a solid way to save money on food.

“I shop at discount grocer ALDI,” says Melissa Cid, consumer savings expert with MySavings.com. “Chips, peanuts, cookies, yogurt, and ice cream are 25% to 50% cheaper than at traditional grocery stores.”

After food, the next most popular items:

•   Fashion and apparel: 58%

•   Beauty and skin care: 49%

•   Home decor: 40%

I shop at discount grocer Aldi.

11% Splash Out When Discount Shopping

Think shoppers are only grabbing cereal, socks, and a bottle of shampoo? Not necessarily.

Yes, many people are hunting for lower-priced essentials at the discount stores, but super-low prices are also leading to big-ticket purchases, for some. According to SoFi’s survey:

•   11% of discount shoppers say the most expensive item they’ve purchased at a discount store in the past 12 months cost $250 or more.

Here is what shoppers say are some of the priciest items they purchased at a discount store:

•   18% say it was a fashion/apparel item.

•   16% say it was an electronic item.

•   13% say it was a home decor item.

“Tech gadgets and home essentials top the list of items that I purchase from discount stores,” explains Thomas Paddock, an Amazon FBA Six-Figure Seller and the founder of Learn Retail Arbitrage, an online selling resource. “These categories often carry substantial markups in conventional retail outlets. Discount stores can offer high-quality items at a more
reasonable cost.”

There is, however, a bit of a gender gap when it comes to shopping for certain items at discount stores:

•   36% of men have purchased electronics vs. 27% of women.

•   67% percent of women have made clothing purchases vs. 44% of men.

•   Nearly 3x as many men (22%) have made sports/outdoor purchases vs. women (8%).

Finding Fashion at Discount Shops? Yes, Says Gen Z

How Gen Z discount shops

The SoFi discount shopping stats reveal that 67% of young people (aged 16-24) have purchased fashion and apparel items at a discount store within the last year.

Given that Gen Z is broadly recognized as the first digitally native generation, it’s probably no surprise that social media may have led many of them to these style purchases:

•   30% of respondents aged 16-24 have followed an influencer on social media who talks about discount shopping, vs. 18% of total respondents.

And the presence these retailers have on social media channels is significant. On Instagram, as of September 2023, T.J. Maxx has 2+ million followers, Nordstrom Rack has 1+ million followers, and Ross Dress for Less has 537K followers. All three have tens of thousands of followers on TikTok.

Almost 50% of Shoppers Seek Seasonal Wares

Seasonal and holiday shopping is (very) big business in the U.S., with Halloween spending, for instance, totalling $10.6 billion in 2022.

“Here today, gone tomorrow” items are part of the allure of discount stores, where goods can be found at a rock-bottom price. Consider these numbers from the SoFi survey:

•   45% of discount shoppers say one of the biggest benefits of discount stores is the availability of lower-priced trendy or seasonal items.

•   65% of discount shoppers are hunting for clearance or end-of-season items.

•   70% of women look for clearance and end-of-season deals at discount stores vs. 56% of men.

More Than Half of Discount Shoppers Spend Serious Time Bargain-Hunting

Discount shoppers spend serious time bargain-hunting

The new wave of smart shoppers are dedicated bargain-hunters. They will invest hours to get a great deal. In fact, more than half (51%) will spend between one and three hours extra to find savings or specific items at discount stores. A dedicated 4% are willing to spend five hours or more. (Of these, 63% have a household income of less than $50,000.)

Discount Shoppers Also Prioritize Availability

60% of discount shoppers with household income of $150,000

Low prices are the leading reason for the popularity of discount shopping, but availability of desired products is another big incentive:

•   52% head to these retailers for the specific items they know they can find there.

Whether it’s a favorite energy bar or shower gel, items that are part of a person’s usual shopping list are a big draw for discount shoppers.

This is especially true of the deep-pocketed respondents to the SoFi survey. Why spend top-dollar on your favorite matcha beverages or other small luxuries when you can buy them for much less?

•   60% of the highest earners (household income of $150,000 or more) say one of the reasons they shop at discount stores is for specific items they know they can find there.

There are a good number of impulse buyers among the aisles though:

•   Almost one in five (19%) discount shoppers say they don’t go to the stores looking for any particular item. Rather, they “go in without a plan and buy things that speak to them.”

As for the rest of the respondents to SoFi’s survey:

•   More than half of discount shoppers (51%) say they know what they need when they go to a discount store, but are open to buying items not on their list.

•   More than a quarter (26%) say they buy what they need and exit ASAP.

•   Only 3% say they just browse and rarely actually purchase anything.

And the Biggest Frustration With Discount Shopping Is…

Obviously, there is much to love about discount shopping, as detailed above. But, yes, there are a couple of pain points. Here, the two biggest downsides:

•   38% of discount shoppers say the items they want aren’t always available. That suggests that consumers would buy even more at these retailers if they could find everything they are hunting for.

•   22% say that the biggest downside is that the items are of a lower quality.

It seems that getting what you want, when you want it, may matter even more than an item’s quality.

That said, Thomas Paddock of Learn Retail Arbitrage contends that you can find good quality if you shop smart. “Contrary to general assumptions, not every item in a discount store is of inferior quality. Many times, these are overstock products or emerging brands,” he says. “Discount stores can be an avenue to discover value.”

The Takeaway

As inflation increases, shoppers of all income levels are finding that discount stores can serve their needs. Of the 1,500 consumers surveyed for SoFi’s Discount Shopping Survey in August 2023, 81% say they are visiting discount stores (think Dollar Tree, ALDI, and Five Below) at least once a month. Popular purchases are food, fashion, personal care, and home decor items.

What frustrates discount shoppers when seeking their budget buys? Lack of availability first and foremost, followed by lower quality of some goods.

For anyone looking to make the most of their money, finding the right banking partner can also make a big difference. One that charges low or no fees and offers a competitive interest rate can help you make the most of your finances.

Interested in opening an online bank account? When you sign up for a SoFi Checking and Savings account with direct deposit, you’ll get a competitive annual percentage yield (APY), pay zero account fees, and enjoy an array of rewards, such as access to the Allpoint Network of 55,000+ fee-free ATMs globally. Qualifying accounts can even access their paycheck up to two days early.


Better banking is here with SoFi, NerdWallet’s 2024 winner for Best Checking Account Overall. Enjoy up to 4.60% APY on SoFi Checking and Savings.


SoFi® Checking and Savings is offered through SoFi Bank, N.A. ©2023 SoFi Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender.
The SoFi Bank Debit Mastercard® is issued by SoFi Bank, N.A., pursuant to license by Mastercard International Incorporated and can be used everywhere Mastercard is accepted. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.


SoFi members with direct deposit activity can earn 4.60% annual percentage yield (APY) on savings balances (including Vaults) and 0.50% APY on checking balances. Direct Deposit means a deposit to an account holder’s SoFi Checking or Savings account, including payroll, pension, or government payments (e.g., Social Security), made by the account holder’s employer, payroll or benefits provider or government agency (“Direct Deposit”) via the Automated Clearing House (“ACH”) Network during a 30-day Evaluation Period (as defined below). Deposits that are not from an employer or government agency, including but not limited to check deposits, peer-to-peer transfers (e.g., transfers from PayPal, Venmo, etc.), merchant transactions (e.g., transactions from PayPal, Stripe, Square, etc.), and bank ACH funds transfers and wire transfers from external accounts, do not constitute Direct Deposit activity. There is no minimum Direct Deposit amount required to qualify for the stated interest rate.

SoFi members with Qualifying Deposits can earn 4.60% APY on savings balances (including Vaults) and 0.50% APY on checking balances. Qualifying Deposits means one or more deposits that, in the aggregate, are equal to or greater than $5,000 to an account holder’s SoFi Checking and Savings account (“Qualifying Deposits”) during a 30-day Evaluation Period (as defined below). Qualifying Deposits only include those deposits from the following eligible sources: (i) ACH transfers, (ii) inbound wire transfers, (iii) peer-to-peer transfers (i.e., external transfers from PayPal, Venmo, etc. and internal peer-to-peer transfers from a SoFi account belonging to another account holder), (iv) check deposits, (v) instant funding to your SoFi Bank Debit Card, (vi) push payments to your SoFi Bank Debit Card, and (vii) cash deposits. Qualifying Deposits do not include: (i) transfers between an account holder’s Checking account, Savings account, and/or Vaults; (ii) interest payments; (iii) bonuses issued by SoFi Bank or its affiliates; or (iv) credits, reversals, and refunds from SoFi Bank, N.A. (“SoFi Bank”) or from a merchant.

SoFi Bank shall, in its sole discretion, assess each account holder’s Direct Deposit activity and Qualifying Deposits throughout each 30-Day Evaluation Period to determine the applicability of rates and may request additional documentation for verification of eligibility. The 30-Day Evaluation Period refers to the “Start Date” and “End Date” set forth on the APY Details page of your account, which comprises a period of 30 calendar days (the “30-Day Evaluation Period”). You can access the APY Details page at any time by logging into your SoFi account on the SoFi mobile app or SoFi website and selecting either (i) Banking > Savings > Current APY or (ii) Banking > Checking > Current APY. Upon receiving a Direct Deposit or $5,000 in Qualifying Deposits to your account, you will begin earning 4.60% APY on savings balances (including Vaults) and 0.50% on checking balances on or before the following calendar day. You will continue to earn these APYs for (i) the remainder of the current 30-Day Evaluation Period and through the end of the subsequent 30-Day Evaluation Period and (ii) any following 30-day Evaluation Periods during which SoFi Bank determines you to have Direct Deposit activity or $5,000 in Qualifying Deposits without interruption.

SoFi Bank reserves the right to grant a grace period to account holders following a change in Direct Deposit activity or Qualifying Deposits activity before adjusting rates. If SoFi Bank grants you a grace period, the dates for such grace period will be reflected on the APY Details page of your account. If SoFi Bank determines that you did not have Direct Deposit activity or $5,000 in Qualifying Deposits during the current 30-day Evaluation Period and, if applicable, the grace period, then you will begin earning the rates earned by account holders without either Direct Deposit or Qualifying Deposits until you have Direct Deposit activity or $5,000 in Qualifying Deposits in a subsequent 30-Day Evaluation Period. For the avoidance of doubt, an account holder with both Direct Deposit activity and Qualifying Deposits will earn the rates earned by account holders with Direct Deposit.

Members without either Direct Deposit activity or Qualifying Deposits, as determined by SoFi Bank, during a 30-Day Evaluation Period and, if applicable, the grace period, will earn 1.20% APY on savings balances (including Vaults) and 0.50% APY on checking balances.

Interest rates are variable and subject to change at any time. These rates are current as of 10/24/2023. There is no minimum balance requirement. Additional information can be found at https://www.sofi.com/legal/banking-rate-sheet.


Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

SOBK1023012

Read more

Which Insurance Types Do You Really Need? Here Are 6 to Consider

These days, you can insure almost anything. Did you know, for example, that Julia Roberts has insurance for her teeth, and before Daniel Craig filmed a James Bond movie, he insured his entire body? While you probably don’t need to insure any of your body parts for millions of dollars, you might find yourself wondering when you should buy life insurance, or whether renter’s insurance is really necessary.

To help you decide on the right type and amount of coverage, we’ve broken down which kinds of insurance you will most likely need (other than health insurance, of course).

1. Life insurance

Life insurance is about more than just financing your funeral. It also allows your family to keep paying the bills if something happens to you.

People often think they don’t need life insurance if they don’t have dependents. But if you have debt such as student loans that someone has co-signed, your life insurance can be used to pay off your loans.

It’s common for employers to offer life insurance as part of their benefits package, but it’s worth noting that the life insurance your employer offers may not be enough, especially if you have dependents. Ideally, your life insurance payout should be enough to invest and yield returns that could replace your income annually. For example, if you assume that you’ll get a 5% return on the money you invest, you would need $1 million in coverage to replace a $50,000 income.

Here’s an overview of some of the most common life insurance options you might consider.

Term Life Insurance

Term life insurance is the simplest and most common form of life insurance. It covers your life for a specific period of time, and pays only if your death occurs during the term. This timeframe is typically anywhere from one to thirty years, the longer the term the higher the premium. Term life insurance can be more affordable than other types of life insurance.


💡 Quick Tip: Term life insurance coverage can range from $100K to $8 million. As your life changes, you can increase or decrease your coverage.

Whole Life Insurance

Whole life insurance covers you for your entire life. If you make consistent payments toward your policy, you’ll build a cash reserve for your family upon your death.

Universal Life Insurance

In exchange for premiums, universal life insurance can provide coverage for as long as the policyholder is alive, and some policies also accrue cash value. When the policyholder dies, their beneficiaries typically receive a tax-free death benefit in the amount specified by the policy.

Indexed Universal Life Insurance

Indexed universal life insurance (IUL) gives policyholders the option to put money towards either a fixed account or an equity index account. Index accounts with universal life policies often include well-known indexes and can be a good option if you’d like to accumulate tax-deferred cash as well as maintain a set amount of money in a fixed account.

2. Disability Income Insurance

Disability income insurance, also referred to as disability insurance, replaces a portion of your salary if you become disabled. Some employers don’t offer disability insurance, but even if yours does, you may want to consider a supplementary policy to top up the amount that you receive.

Depending on the policy, disability insurance kicks in when you become partially, completely, temporarily, or permanently disabled. Keep in mind that there is often a waiting period before benefits start, which could range from one month to a year, depending on your policy and whether you have short-term or long-term disability insurance. The longer the waiting period on your policy, the cheaper your premiums often are.

If you have to take a job that pays less because of a disability, some policies may pay you part of the difference.

Note that disability insurance is expensive, often between 1% and 3% of your salary, and many organizations offer it as a benefit. If you’re evaluating offers between two employers, it’s worth factoring in how valuable this type of insurance is to you.

3. Long-Term Care Insurance

If you’re considering a nursing home, day care, home health aide, or other type of long-term care, be prepared to pay. A Genworth survey found that the average price of a private room in a nursing home is $9,034 a month. A typical assisted living facility charges around $4,500 a month, while a home health aide runs $5,148 a month.

To ensure you can foot the bill, the American Association for Long-Term Care Insurance recommends buying a policy in your mid-50s to qualify for the best premiums. Benefits kick in when someone isn’t able to take care of everyday activities or suffers from severe cognitive impairments. Policies vary by the specific level of impairment, the type of services provided, and the length of time the covered person lives after becoming impaired.

Depending on your policy, your benefits may not start until up to 90 days after impairment, and some may require that you receive paid care in the meantime.

Recommended: 8 Popular Types of Life Insurance for Any Age

4. Car Insurance

If you own or lease a car, car insurance is a must. But there are different kinds to consider.

Collision and comprehensive insurance will cover damage to your car and can help replace it if it’s been stolen.

Liability insurance covers you if you get sued after causing an accident. There are three maximum liability limits you can get in a car insurance policy: bodily injury per person in a given accident, bodily injury for all injuries in a given accident, and personal property damage in a given accident. Each state requires different insurance minimums by law.

However, you may want higher limits than the minimum. You may be able to save money on collision and comprehensive coverage by getting a higher deductible of $500 or $1,000. If you drive a car that’s worth less than $1,000, you may want to consider dropping collision and comprehensive, though you’ll still need liability.


💡 Quick Tip: Saving money on your fixed costs isn’t always easy. One exception is auto insurance. Shopping around for a better deal really can pay off.

5. Homeowners or Renter’s Insurance

Homeowners insurance covers damages to your home or theft of personal possessions. It also includes liability insurance to cover accidents that happen on your property. However, it excludes things like floods, earthquakes, and the (hopefully unlikely) event of war.

You should have at least enough insurance to cover the replacement value of your home and possessions. This usually means getting guaranteed (or extended) replacement cost coverage. That’s different from actual cash value coverage, which covers you for the current value of your possessions.

If you’re renting instead of buying, renter’s insurance is similar, but only covers your possessions and personal liability for damages. It’s worth having in case you leave the water on and accidentally flood your kitchen. The minimum deductible for tenant or homeowner’s insurance is usually $500, but according to the Insurance Information Institute, raising the deductible could save you money.

One important element for both of these is liability insurance. This helps protect you against lawsuits, and covers things like people slipping and falling on your property. One hundred thousand dollars of liability coverage is a fairly standard amount.

Recommended: How Much Homeowners Insurance Do You Need?

6. Umbrella Liability Coverage

Umbrella coverage is essentially extra liability insurance, and most importantly, it protects you and your assets in the event of a lawsuit. It covers you beyond the limits of your car or home liability coverage. For example, umbrella coverage will protect you from libel, slander and false imprisonment.

Often it is more economical to get an umbrella policy rather than getting excess home or car liability coverage. It’s a good idea to coordinate car, home, and liability coverages. After all, you wouldn’t typically have a $100,000 deductible on your umbrella policy if your car and homeowner’s insurance have $100,000 of coverage.

The first $1 million in umbrella coverage typically costs about $150 to $300 a year, which is often less than what most people would pay for additional coverage in that amount. As your income grows and you accumulate assets, you may want to consider raising the limit.

The Takeaway

Insurance can offer peace of mind and a degree of financial security. But the type and amount of coverage you need will depend on a number of factors, including your lifestyle, health, budget, and financial goals.

When the unexpected happens, it’s good to know you have a plan to protect your loved ones and your finances. SoFi has teamed up with some of the best insurance companies in the industry to provide members with fast, easy, and reliable insurance.

Find affordable auto, life, homeowners, and renters insurance with SoFi Protect.


Photo credit: iStock/urbazon

Insurance not available in all states.
Experian is a registered service mark of Experian Personal Insurance Agency, Inc.
Social Finance, Inc. ("SoFi") is compensated by Experian for each customer who purchases a policy through Experian from the site.

Coverage and pricing is subject to eligibility and underwriting criteria.
Ladder Insurance Services, LLC (CA license # OK22568; AR license # 3000140372) distributes term life insurance products issued by multiple insurers- for further details see ladderlife.com. All insurance products are governed by the terms set forth in the applicable insurance policy. Each insurer has financial responsibility for its own products.
Ladder, SoFi and SoFi Agency are separate, independent entities and are not responsible for the financial condition, business, or legal obligations of the other, Social Finance. Inc. (SoFi) and Social Finance Life Insurance Agency, LLC (SoFi Agency) do not issue, underwrite insurance or pay claims under Ladder Life™ policies. SoFi is compensated by Ladder for each issued term life policy.
SoFi Agency and its affiliates do not guarantee the services of any insurance company.
All services from Ladder Insurance Services, LLC are their own. Once you reach Ladder, SoFi is not involved and has no control over the products or services involved. The Ladder service is limited to documents and does not provide legal advice. Individual circumstances are unique and using documents provided is not a substitute for obtaining legal advice.


Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

SOPT1023001

Read more

12 Best Wishlist Apps to Help You Plan for Holiday Shopping

Using a wishlist app can be an excellent way to stay organized when planning holiday shopping. Wishlist apps allow you to create shopping lists and check off purchases as you make them. Some of the best wishlist apps can also make it easier to track price changes for items on your list from different stores.

If you’re gearing up for the holidays (or planning to shop for any other special occasion), there are several wishlist apps you might consider using to make the task easier.

In this guide, you’ll learn about the benefits of wishlist apps and smart picks if you decide to use them.

Why Use a Wishlist App?

Wishlist apps can help to simplify holiday shopping in a number of ways. While the features of individual apps may vary, the benefits are largely the same.

For instance, a wishlist app can help you to:

•   Organize shopping lists for the holidays or any other special occasion.

•   Plan, set, and hopefully stick to a budget for shopping so that you’re not draining your checking account.

•   Track pricing changes for the various items on your list so you can find the best deals.

Wishlist apps can also keep you from wasting money on the wrong gifts (a sweater that’s too big or not quite the right Lego set) or on impulse buys.

If friends and family use wishlist apps to set up a preferred gift list for themselves, they can share it with you. You can then choose which gifts to buy from their list. This can help ensure that you’re giving them something they truly want or need; say, not just any boots but exactly the pair they’re hoping for. And you can set up a shareable wishlist for yourself so that friends and family also know what to buy for you.

💡 Quick Tip: An online bank account with SoFi can help your money earn more — up to 4.60% APY, with no minimum balance required.

Get up to $250 towards your holiday shopping.

Open a SoFi Checking and Savings Account with direct deposit and get up to a $250 cash bonus. Plus, get up to 4.60% APY on your cash!


Best Wishlist Apps for Shopping in 2023

There are lots of wishlist apps available for download, but some may prove more valuable to you than others. When comparing wishlist apps, it’s helpful to consider such factors as:

•   The range of features offered

•   Shareability

•   Whether fees are involved in their use (all of the ones on the list below are free).

With those things in mind, here are some of the best wishlist app options to consider when trying to shop affordably for the holidays.

1. Giftful

•   Website: https://giftful.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Giftful can make it easy to set up wishlists and share them with friends and family. To create a wishlist for yourself, you can simply add links to items from around the web. People who view your wishlist can browse items and if they decide to make a purchase, click “Claim” in the app to let others know they plan to buy it.

You can do the same for friends and family who have created their own Giftful wishlist. Giftful believes in the value of surprises, so you won’t be able to see who’s claimed items on your list and friends and family won’t be able to see what you’ve claimed from their lists.

2. Wishupon

•   Website: https://wishupon.company

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Wishupon is a universal shopping wishlist app that can be used for the holidays or any other time when you need to track gifts (such as birthdays or wedding season).

Users can create wishlists when they browse any online store through the Wishupon mobile app. You can also add items to your wishlist with just a click if you’re window shopping online using the Wishupon browser extension for Google Chrome. Wishlists are shareable on Snapchat, Messenger, and social media.

There are two other features you may also enjoy. Wishupon sends you notifications when the price of an item on a saved or shared wishlist drops (this can help you save money daily during the holiday season). You can also organize your wishlist into different collections, which can make it easier to separate holiday shopping from other occasions.

3. Giftbuster

•   Website: https://giftbuster.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Giftbuster allows users to set up one wishlist or multiple lists for different people in your household. For example, if you’re married, you might have one wishlist for yourself, one for your spouse, and one for each of your kids if you have children.

You can instantly save links to any product from any store with just one click and share wishlists with everyone in your friends or family circle. Giftbuster sends notifications for price drops as well as deal alerts to help you avoid paying retail. You can also get access to special promo codes which can deliver added savings on the things you plan to buy.

4. Giftwhale

•   Website: https://giftful.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Giftwhale is a fun way to create wishlists for the holidays, including Secret Santa lists. You can set up a wishlist for yourself and add links to items from any store. You can then share your list with friends and family so they know exactly what to buy. They can share their own lists with you as well.

There’s a chat feature that allows you to exchange gift-giving ideas with friends and family, which is hidden from the wishlist’s creators. That can be a plus if you want to avoid confusion about who will buy which gifts from their list. It also makes holiday shopping more social, which can add to the fun.

Here’s another cool feature: Giftwhale makes it easy for wishlist creators to send a thoughtful thank you note to each person who purchases an item from their list.

5. Things to Get Me

•   Website: https://thingstogetme.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Things to Get Me is a universal wishlist app that includes some helpful features shoppers might appreciate. For example, you can:

•   Create curated lists for each special occasion you plan to shop for

•   Personalize your lists with different themes

•   Share your lists with individual people or groups that you create

•   Collect cash with a money fund if you’d prefer that to a tangible gift (available in the U.S., U.K., and Europe only)

•   Receive gifts from people without having to share your mailing address publicly.

You can use Things to Get Me to shop through the mobile app or online using the free browser plugin.

💡 Quick Tip: Want a simple way to save more each month? Grow your personal savings by opening an online savings account. SoFi offers high-interest savings accounts with no account fees. Open your savings account today!

6. Giftster

•   Website: https://giftster.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Giftster is a free private gift registry that’s designed for families. You can create a registry and invite family members to join. Everyone who receives an invite can view the registry at any time to make gift giving for the holidays or any other reason easier.

Members can add links to items to the registry from any store. Any purchases that are made from the list are hidden from the listmaker. If your family follows an annual tradition of doing a Secret Santa gift exchange, you can set that up in the app, and Giftster will automatically draw names for each member.

7. Listery

•   Website: https://listery.app

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Listery is a free mobile app that allows users to create gift wishlists and share them with people in their contacts circle. There’s no limit to the number of lists you can create. You can also set up hidden lists of items that you’d like to buy for yourself that no one else on the app would be able to view.

When you set up group lists, you can designate those as public or private view. When an occasion is drawing closer, Listery will send you a reminder to let you know it’s approaching. That can help you avoid waiting until the last minute (or even hitting the stores on Christmas Eve) to purchase a gift from someone’s list.

Recommended: When Is the Best Time to Book Holiday Travel?

8. WishList

•   Website: https://wishlist.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

WishList is a wishlist app and gift registry that allows users to set up lists for any occasion. When you create a list, you can add items to it from any store using the WishList mobile app or online with the Chrome browser extension. Wishlists can be shared among friends and family. Bonus: The app has a search feature that lets you find users using their name or email.

Lists can be curated by theme or collection, so you might have one list for holiday shopping, another for birthdays, and a third for the bedroom makeover you’re planning. Users can set up lists for specific gifts they’d like to receive or general lists of things they’re into to offer some gift-giving inspiration for friends and family.

Recommended: How Much Holiday Lights Cost to Run

9. Elfster

•   Website: https://elfster.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Elfster is a wishlist app that’s designed especially for Christmas and holiday shopping. Users can create personalized wishlists, review lists from friends and family, and browse the latest gift trends online.

The app also has a Secret Santa generator feature that makes it easier to plan a holiday gift exchange. You can invite friends, family members, or coworkers to Elfster via text or email. Elfster draws names for you and assigns everyone on the list a Secret Santa gift to buy.

10. Wish Explorer

•   Website: https://wishexplorer.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Wish Explorer allows users to create and share wishlists for holiday shopping, weddings, birthdays, and other events. One of the best features of the app is the option to organize lists and make notes so that you don’t have to worry about forgetting anything when it’s time to shop.

It’s easy to add items to lists while shopping online, or you can also import items manually. When you’re browsing the lists of friends or family members, you can tag items as “reserved” or “bought” to let other shoppers know you’re already purchasing that item. That means no duplicate presents, which can help save money on the holidays and minimize frustration.

11. DreamList

•   Website: https://dreamlist.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

DreamList is a wishlist app and gift registry with a twist. While the app allows you to set up gift lists for holiday shopping and other occasions, users can also create lists for other purposes.

For example, you can set up wishlists for meaningful experiences you’d like to share with friends, family members, or significant others. You could also ask for cash donations to help fund a specific goal or dream, like planning for a vacation. It’s free to set up wishlists or gift registries, and you can create a group list for the entire family.

12. Moonsift

•   Website: https://moonsift.com

•   Available on: Android, iOS

•   Cost: Free

•   Age rating: Everyone

Moonsift makes it easy to browse and create curated collections of items you’d like to buy. You can set up a universal wishlist and add items through the Moonsift app or online with the free browser extension. It’s designed to let you simply add products from any store and share collections with friends and family.

You can view items from lists that have been shared with you. Another cool feature: Moonsift sends price drop alerts to let you know when there are deals to be had. You can also track what’s already been purchased from a listmaker’s list to avoid buying duplicate items.

The Takeaway

The holidays can be one of the busiest times of year, and having to keep up with a lengthy shopping list might only add to the strain. Wishlist apps can take the guesswork out of deciding what to buy for the people you plan to shop for (and ensure that you’re getting gifts you actually want). More importantly, using a wishlist app can help you stay on budget so that you’re not putting unnecessary stress on your checking or savings account.

Interested in opening an online bank account? When you sign up for a SoFi Checking and Savings account with direct deposit, you’ll get a competitive annual percentage yield (APY), pay zero account fees, and enjoy an array of rewards, such as access to the Allpoint Network of 55,000+ fee-free ATMs globally. Qualifying accounts can even access their paycheck up to two days early.


Better banking is here with SoFi, NerdWallet’s 2024 winner for Best Checking Account Overall. Enjoy up to 4.60% APY on SoFi Checking and Savings.

FAQ

What are wishlist apps?

Wishlist apps are applications that allow users to create lists of gifts they’d like to receive. They can then share those lists with friends, family members, or coworkers, as well as view lists that have been shared with them.

Can you create gift wishlists without an app?

In addition to wishlist apps, you might also be able to create gift wishlists with your favorite retailers, such as an Amazon wishlist. You could also use Pinterest to curate items you’d like to buy for yourself or gift ideas for others. And there’s always pencil and paper or email as options to share this info.

What’s the difference between a wishlist and a gift registry?

Wishlists, including the kind created using a wishlist app, allow viewers to see which items the listmaker would most like to have. Viewers can then decide which items to purchase, if any. Gift registries work the same way, but are typically store-specific.


Photo credit: iStock/Anchiy

SoFi® Checking and Savings is offered through SoFi Bank, N.A. ©2023 SoFi Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender.
The SoFi Bank Debit Mastercard® is issued by SoFi Bank, N.A., pursuant to license by Mastercard International Incorporated and can be used everywhere Mastercard is accepted. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.


SoFi members with direct deposit activity can earn 4.60% annual percentage yield (APY) on savings balances (including Vaults) and 0.50% APY on checking balances. Direct Deposit means a deposit to an account holder’s SoFi Checking or Savings account, including payroll, pension, or government payments (e.g., Social Security), made by the account holder’s employer, payroll or benefits provider or government agency (“Direct Deposit”) via the Automated Clearing House (“ACH”) Network during a 30-day Evaluation Period (as defined below). Deposits that are not from an employer or government agency, including but not limited to check deposits, peer-to-peer transfers (e.g., transfers from PayPal, Venmo, etc.), merchant transactions (e.g., transactions from PayPal, Stripe, Square, etc.), and bank ACH funds transfers and wire transfers from external accounts, do not constitute Direct Deposit activity. There is no minimum Direct Deposit amount required to qualify for the stated interest rate.

SoFi members with Qualifying Deposits can earn 4.60% APY on savings balances (including Vaults) and 0.50% APY on checking balances. Qualifying Deposits means one or more deposits that, in the aggregate, are equal to or greater than $5,000 to an account holder’s SoFi Checking and Savings account (“Qualifying Deposits”) during a 30-day Evaluation Period (as defined below). Qualifying Deposits only include those deposits from the following eligible sources: (i) ACH transfers, (ii) inbound wire transfers, (iii) peer-to-peer transfers (i.e., external transfers from PayPal, Venmo, etc. and internal peer-to-peer transfers from a SoFi account belonging to another account holder), (iv) check deposits, (v) instant funding to your SoFi Bank Debit Card, (vi) push payments to your SoFi Bank Debit Card, and (vii) cash deposits. Qualifying Deposits do not include: (i) transfers between an account holder’s Checking account, Savings account, and/or Vaults; (ii) interest payments; (iii) bonuses issued by SoFi Bank or its affiliates; or (iv) credits, reversals, and refunds from SoFi Bank, N.A. (“SoFi Bank”) or from a merchant.

SoFi Bank shall, in its sole discretion, assess each account holder’s Direct Deposit activity and Qualifying Deposits throughout each 30-Day Evaluation Period to determine the applicability of rates and may request additional documentation for verification of eligibility. The 30-Day Evaluation Period refers to the “Start Date” and “End Date” set forth on the APY Details page of your account, which comprises a period of 30 calendar days (the “30-Day Evaluation Period”). You can access the APY Details page at any time by logging into your SoFi account on the SoFi mobile app or SoFi website and selecting either (i) Banking > Savings > Current APY or (ii) Banking > Checking > Current APY. Upon receiving a Direct Deposit or $5,000 in Qualifying Deposits to your account, you will begin earning 4.60% APY on savings balances (including Vaults) and 0.50% on checking balances on or before the following calendar day. You will continue to earn these APYs for (i) the remainder of the current 30-Day Evaluation Period and through the end of the subsequent 30-Day Evaluation Period and (ii) any following 30-day Evaluation Periods during which SoFi Bank determines you to have Direct Deposit activity or $5,000 in Qualifying Deposits without interruption.

SoFi Bank reserves the right to grant a grace period to account holders following a change in Direct Deposit activity or Qualifying Deposits activity before adjusting rates. If SoFi Bank grants you a grace period, the dates for such grace period will be reflected on the APY Details page of your account. If SoFi Bank determines that you did not have Direct Deposit activity or $5,000 in Qualifying Deposits during the current 30-day Evaluation Period and, if applicable, the grace period, then you will begin earning the rates earned by account holders without either Direct Deposit or Qualifying Deposits until you have Direct Deposit activity or $5,000 in Qualifying Deposits in a subsequent 30-Day Evaluation Period. For the avoidance of doubt, an account holder with both Direct Deposit activity and Qualifying Deposits will earn the rates earned by account holders with Direct Deposit.

Members without either Direct Deposit activity or Qualifying Deposits, as determined by SoFi Bank, during a 30-Day Evaluation Period and, if applicable, the grace period, will earn 1.20% APY on savings balances (including Vaults) and 0.50% APY on checking balances.

Interest rates are variable and subject to change at any time. These rates are current as of 10/24/2023. There is no minimum balance requirement. Additional information can be found at https://www.sofi.com/legal/banking-rate-sheet.


Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

SOBK1023010

Read more
TLS 1.2 Encrypted
Equal Housing Lender