Jan
28
2026
A blue and purple line, reminiscent of a stock chart with a dip, drifts up and to the right.

What Does “Buying The Dip” Mean?

By | Growing Wealth, invest, Investing | Comments Off on What Does “Buying The Dip” Mean?

A down stock market could create an opportunity for investors to “buy the dip,” which, in simple terms, is a strategy that involves investing in the stock market when prices are lower than they were at a previous time. The price, in other words, has “dipped.”

Buying the dip is a way to try and capitalize on bargain pricing and potentially benefit from price increases in the future. But like any other investing strategy, buying the dip involves some risk, as it’s often a matter of market timing. Knowing when to buy the dip (or when not to) matters for building a solid portfolio while managing risk.

Key Points

•   Buying the dip involves purchasing stocks when prices decline below previous trading levels, anticipating future price recovery and potential profits from buying low and selling high.

•   Stock price dips can result from macroeconomic downturns, geopolitical events, market volatility, or company-specific news like disappointing earnings reports or unexpected leadership changes affecting investor confidence.

•   Historical examples include the 2020 COVID-19 market crash, where the S&P 500 fell 34% in March but recovered completely by August and gained 114% through January 2022.

•   Timing risks include purchasing before prices reach their lowest point or mistaking a declining stock for a temporary dip, potentially resulting in smaller profits or losses.

•   Risk management strategies involve researching the reasons behind price drops, evaluating company fundamentals for long-term strength, and considering passive dollar-cost averaging as an alternative to active market timing.

What Does “Buying the Dip” Mean in the Stock Market?

As noted, to buy the dip means to invest when the stock market is down, anticipating that values will go back up. A dip occurs when stock prices drop below where they’ve previously been trading, but there’s an indication or expectation that they’ll begin to rise again at some point.

This second part is crucial; if there’s no expectation that the stock’s price will bounce back down the line then there’s little incentive to buy in.

Why Do Stock Dips Happen?

Stock market dips can happen for various reasons, including a macroeconomic downturn, unexpected geopolitical events, or general stock market volatility that causes stock prices to tumble temporarily on a broad scale.

For example, in early 2022, the stock market fell from all-time highs for several reasons, including high inflation, tighter monetary policy, and the economic fallout from the Russian invasion of Ukraine. Accordingly, the S&P 500 Index fell nearly 20% from early January 2022 through mid-May, 2022, flirting with bear market territory.

Stock pricing dips can also be connected directly to a particular company rather than overall market trends. If a company announces a merger or posts a quarterly earnings report that falls below expectations, those could trigger a short-term drop in its share price.

What Is the Potential Upside of Buying the Dip?

Many investors buy the dip because it may help increase their returns. But again, it’s not without risks. Buying the dip is, effectively, a form of buying low and selling high. If, that is, everything shakes out in the investor’s favor.

When you buy into a stock below its normal price, there is a potential — but not a guarantee — to generate returns by selling it later if prices rebound.

Example of Buying the Dip

A hypothetical example of buying the dip could play out like this: Company A releases a quarterly earnings report that does not live up to expectations. As a result, its share price falls 5% on the day that report is released. But some investors have a hunch that Company A’s stock price will increase in the coming days, and buy shares at a reduced price.

Share prices do rebound, increasing 10% over the next few days. Investors who bought at the dip sell, and reap a positive return.

As for a real-world example, the market experienced a larger dip and recovery during the spring of 2020 connected to economic fears surrounding the coronavirus pandemic. The S&P 500 Index declined about 34% in a little over a month, from February 19, 2020, to Mar. 23, 2020. The index then experienced a gradual rise, recouping its losses by August 2020 and increasing 114% through January 2022 from the March 2020 low.

If an investor bought at the lower end of the stock market crash, they would have seen substantial gains in the subsequent rally.

On an individual stock level, and as another hypothetical, say you’ve been tracking a stock that’s been trading at $50 a share. Then the company’s CEO abruptly announces they’re resigning, which sends the stock price tumbling to $30 per share as overall investor confidence wavers. So, you decide to buy 100 shares at the $30 price.

Six months later, a new CEO has been installed who’s managed to slash costs while boosting profits. Now that same stock is trading at $70 per share. Because you bought the dip when prices were low, you now stand to pick up a profit of $40 per share if you sell.

The potential to earn big gains is what makes buying the dip a popular investment strategy for some people.

Risks of Buying the Dip

For any investor, it’s important to understand what kind of risk you’re taking when buying the dip. Timing the market is something even the most advanced investors may struggle with, as it’s impossible to predict which way stocks will move on any given day.

Understanding technical indicators and what they can tell you about the market may help, but it isn’t foolproof.

For these reasons, knowing when to buy the dip is an inexact science. If you buy into a stock low and then are able to sell it high later, then your play has paid off. On the other hand, you could lose money if you mistime the dip or you mistake a stock that’s in freefall for one that’s experiencing a dip.

In the former scenario, it’s possible that a stock’s price could drop even further before it starts to rebound. If you buy in before the dip hits bottom, that can shrink the amount of profits you’re able to realize when you sell.

In the latter case, you may think a stock has the potential to recover but be disappointed when it doesn’t. You’ve purchased the stock at a bargain but the profit you’re able to walk away with, if anything, may be much smaller than you anticipated.

3 Ways to Manage Risk When Buying the Dip

For investors who are interested in buying the dip, there are a few things to keep in mind that may help with managing risk.

1. Research Why the Stock or Market Dipped

First, it’s important to understand how market volatility may impact some sectors or industries over others.

For example, take consumer staples versus consumer discretionary. Staples represent the things most people spend money on to maintain a basic standard of living, like food or personal hygiene products. Consumer discretionary refers to the “wants” people spend money on, like furniture or electronics.

In the event of a recession, people spend more on staples than discretionary expenses, so consumer staples stocks tend to fare better. But that may create a buying opportunity for discretionary stocks if they’ve taken a hit. That’s because as a recession begins to give way to a new cycle of economic growth, those stocks may start to pick back up again.

2. Focus on Strong, Long-Term Investments

Next, consider the reasons behind a dip and a company’s fundamentals. If you’ve got your eye on a particular stock and you notice the price is beginning to slide, ask yourself why that may be happening.

When it’s specific to the company, rather than something general happening across the market, it’s important to analyze the stock and try to understand the underlying reasons for the dip, as well as how likely the stock’s price is to make a comeback later.

3. Use Limit Orders to Avoid Overpaying

Limit orders are a type of order that allow investors to automate a stock purchase or sale at a designated price, typically, at a specific maximum or minimum price. In effect, an investor can designate a maximum price at which they’re willing to buy a stock, and a minimum price for which they’d sell, depending on the type of limit order they’d use.

As it relates to buying the dip, investors can use limit orders for down-market conditions. If the price of a stock is dipping, investors can set a limit order to execute when it reaches a price at which they want to buy. Or, if they’re holding a stock, the minimum at which they’d want to sell.

Note, however, that limit orders don’t necessarily guarantee that an order will be executed. So, keep that in mind.

Is Buying the Dip a Good Strategy for Beginners?

Buying the dip has the potential to reap returns for investors, but it may not be a good strategy for beginners. That’s because, as noted, it’s a risky strategy. What investors are doing, when it comes down to it, is trying to time the market. And since nobody knows what’s going to happen in the future, that’s more or less impossible.

However, as investors become more experienced and recognize certain indicators or market trends, they may be able to make more informed decisions regarding a “buy the dip” strategy. That’s not to say they’ll become good or successful at it, but they’d likely better understand the risks and potential payoffs of trying it.

Buy the Dip vs. Dollar-Cost Averaging

Buying the dip is more of a hands-on, active trading strategy, since it requires an investor to actively monitor the markets and read stock charts to evaluate when to buy the dip or when to sell. If an investor prefers to take a more passive approach or has a lower tolerance for risk, they might consider dollar-cost averaging instead.

Dollar-cost averaging is generally an investing rule worth keeping in mind. With dollar-cost averaging, an individual continues making new investments on a regular basis, regardless of what’s happening with stock prices. The idea here is that by investing consistently over time, an investor can buy more shares when prices are low and fewer when prices are high, essentially smoothing out the ups and downs of the market when buying stock.

Example of Dollar-Cost Averaging

For example, you might invest $200 every month into an index mutual fund that tracks the performance of the S&P 500. As time goes by and the S&P experiences good years and bad years, you keep investing that same $200 a month into the fund.

You’ll buy shares during the dips and during the high points, as well, but you don’t necessarily have to actively track what’s happening with stock prices. This may be a preferable strategy if you lean toward a buy and hold investing approach versus active trading or you’re an investing beginner learning the basics.

The Takeaway

Buying the dip refers to purchasing shares at a price that is lower than a previous price, with the anticipation that values will recover and potentially overtake the previous peak. It can help investors increase returns, but as a strategy, has risks and no guarantees.

Knowing when to buy the dip can be tricky — timing the market usually is — but there are times when it may pay off for some. If investors maintain an eye on stock market and economic trends, it may help in determining when to buy the dip and how likely a stock or the market will rebound. However, it’s still important to consider the downside risks of timing the market and buying the dip.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Opening and funding an Active Invest account gives you the opportunity to get up to $1,000 in the stock of your choice.¹

FAQ

How do you know when to buy the dip?

There is no way to know when it’s the right time to buy the dip. Buying the dip, as a strategy, is a form of market-timing, which is a high-risk tactic, and there’s no way to know when the market has reached a bottom, marking the ideal time to buy stocks.

What’s the difference between “buying the dip” and “catching a falling knife?”

Buying the dip refers to purchasing assets when their value has declined from a recent high. Catching a falling knife, on the other hand, refers to buying a stock that’s seen its value fall rapidly and continuously, which is an even higher-risk strategy than buying the dip.

Can you buy the dip with ETFs and mutual funds?

It is possible to buy the dip with ETFs and mutual funds, as both are exchange-traded and have specific prices that can dip, allowing for buyers to try and take advantage of price declines.

How long should you wait after a dip to buy?

Since trying to buy the dip is the same as trying to time the market, there is no designated or “right” amount of time to wait after a dip to buy. There’s also no guarantee that a price decline is a dip, and that an asset’s value will recover.

Does buying the dip actually work?

Buying the dip can work as a method for generating returns, but it has its risks. There’s also no guarantee that an asset’s value will recover to previous levels after it declines, or dips.

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

S&P 500 Index: The S&P 500 Index is a market-capitalization-weighted index of 500 leading publicly traded companies in the U.S. It is not an investment product, but a measure of U.S. equity performance. Historical performance of the S&P 500 Index does not guarantee similar results in the future. The historical return of the S&P 500 Index shown does not include the reinvestment of dividends or account for investment fees, expenses, or taxes, which would reduce actual returns.
Dollar Cost Averaging (DCA): Dollar cost averaging is an investment strategy that involves regularly investing a fixed amount of money, regardless of market conditions. This approach can help reduce the impact of market volatility and lower the average cost per share over time. However, it does not guarantee a profit or protect against losses in declining markets. Investors should consider their financial goals, risk tolerance, and market conditions when deciding whether to use dollar cost averaging. Past performance is not indicative of future results. You should consult with a financial advisor to determine if this strategy is appropriate for your individual circumstances.

Exchange Traded Funds (ETFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or by emailing customer service at [email protected]. Please read the prospectus carefully prior to investing.

Mutual Funds (MFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or clicking the prospectus link on the fund's respective page at sofi.com. You may also contact customer service at: 1.855.456.7634. Please read the prospectus carefully prior to investing.Mutual Funds must be bought and sold at NAV (Net Asset Value); unless otherwise noted in the prospectus, trades are only done once per day after the markets close. Investment returns are subject to risk, include the risk of loss. Shares may be worth more or less their original value when redeemed. The diversification of a mutual fund will not protect against loss. A mutual fund may not achieve its stated investment objective. Rebalancing and other activities within the fund may be subject to tax consequences.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.


¹Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

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Jan
27
2026
A white claw-foot bathtub with black feet stands center-stage in front of a garden-facing window in a chic bathroom painted and tiled in white with black accents.

How Much Does it Cost to Remodel a Bathroom?

By | Home Ownership, personal_loan | No Comments

A bathroom remodel is a major project. Whether you’re looking to do a cosmetic refresh or a total gut job with all new high-end fixtures, the process takes planning, time, effort, and money. But the end product can be well worth it: A beautifully updated bathroom can significantly improve your home, bump up its resale value, and make your everyday life more enjoyable.

How much will it cost? Depending on the scope of work, a bathroom remodel could cost anywhere from $3,000 to $80,000, but many homeowners in the U.S. will pay around $26,000 for a midrange bathroom remodel. If you live in a major metro area (where the cost of living is generally higher) and you choose a luxury renovation, you may pay as much as $80,000 for a bathroom remodel.

Your bathroom budget will greatly depend on the purpose of your remodel. Whatever you have in mind, this guide will help you plan appropriately, anticipate problems, and ensure you end up with a room you love.

Key Points

•   The national average cost for a midrange bathroom remodel is about $26,000, but costs can range from $3,000 to $80,000 depending on the scope.

•   The size of the room and the extent of the renovations are the most important factors influencing total cost.

•   A successful remodel requires determining the primary goal, researching costs, budgeting for a 20% cushion for unforeseen expenses, and meticulously planning every detail before demolition begins.

•   For complex projects involving structural or system changes, you should hire professionals such as a designer, architect, or a general contractor.

•   After completion, create a punch list of any issues that need fixing, and hold off on making the final payment until all corrections and finish work are satisfactorily completed.

Why Homeowners Remodel Bathrooms

Here’s a look at the most common reasons why homeowners decide to remodel a bathroom. For many, it can be a combination of reasons.

Updating the Look

Happy with the layout of your current bathroom but feel it just needs a refresh? Focus your attention on material selection, and perhaps add new cabinetry or plumbing fixtures. You can find plenty of inspiration online, including ideas for how to make a small bathroom look bigger.

Even if you’re not making a major structural change, you’ll still want to pay attention to the age of your home and the remodels done by previous homeowners. After all, laying new tile over a foundation rife with mold or making do with an outdated electrical system may mean inviting big problems down the road.

Resale Value

If you’re updating your bathroom in preparation for selling your home, think about what potential buyers might look for. While it’s impossible to anticipate what any one individual might want in a new home, you can research your local real estate market to learn what appeals to the majority of homeowners.

You also can find out the resale value of bathroom remodels by using an online home project value estimator.

Better Functionality and More Storage

Perhaps you’ve always hated how the door hits the vanity as it swings open, or you’re tired of stacking toilet paper on the tank and seeing makeup on the counter. Or maybe you never use the bathtub and long for a large shower stall, or would prefer two sinks instead of one to expedite the family’s morning rush. Is your bathroom a dark, moist cave? It may be crying out for more natural light and better ventilation.

This level of bathroom remodel may require gutting the entire space, possibly rearranging the fixtures and rerouting plumbing. Not only will your bathroom be brand new in that case, it could be higher end, too.

Recommended: Guide to Bedroom Remodels

Factors That Influence Bathroom Remodel Costs

There are two important factors to consider as you’re budgeting for a bathroom overhaul: the size of the room and the extent of the renovations. Let’s say that you’re planning more than a cosmetic refresh. A minor renovation on a small bathroom (say 3×5 feet) might cost as little as $2,300. A major remodel on a large bathroom of, say, 200 square feet, could cost as much as $60,000. As noted above, in areas with an especially high cost of living, the cost to renovate a house is typically high too, and these numbers could be even higher. Prices of materials and labor have increased in recent years. Even the costs to remodel a basement are nothing to sneeze at these days.

Average Cost of a Bathroom Remodel

Now it’s time to get down to the nitty gritty. Exactly how much does it cost to remodel a bathroom? Assuming that you’re planning more than a cosmetic refresh, let’s look at the average costs according to home services and project management site Angi:

•   A minor renovation: $3,000 to $10,000

•   A moderate renovation: $10,000 to $20,000

•   A complete renovation: $25,000 to $80,000

To keep your project on the lower end of the range, avoid moving walls, plumbing lines, or electricity. Removing a bathtub and replacing it with a shower enclosure can be one of the more costly aspects of a project. Many homeowners are surprised to find that demolition (both the labor and the disposal of rubble) can be a costly part of the project.

How much to renovate a bathroom will depend on your budget as well as factors such as how badly deteriorated the conditions are and when you might be planning to sell the property. Rest assured, there are inexpensive ways to refresh your home if you know where to look, and doing the research and brainstorming can actually be fun.

Budgeting for Your Bathroom Remodel

As you prepare your finances for a bathroom remodel it’s helpful to start with a general idea of how much you think you might want to spend. This will inform your discussion with a designer, architect, or contractor (depending on the extent of your project), which will in turn govern your bathroom remodel price. Once you’ve closed in on a general budget, you’ll get bids from a general contractor or from individual tradespeople, depending on how you are managing the project.

The next step in budgeting is to determine where the funds will come from. Perhaps you’ve been saving up for this project and have the cash on hand. If so, congratulations. If you need to borrow money to get the project off the ground, consider a home improvement loan, which is a lump-sum loan specifically designed for household renovations. This type of loan could be anywhere from $5,000 to $100,000 depending on your needs and your credit profile.

You might also use an existing line of credit such as a home equity line of credit if you have one in place. Your contractor or other project manager will provide details on when you’ll need to make payments for the project, so whatever method of financing you choose, remember that it’s unlikely you will need all the funds from Day One. You might be able to make a deposit using savings and then fill in the rest of what is owed with a home improvement loan.

How to Plan a Bathroom Remodel

Embarking on a bathroom remodel can be daunting, and there are many parts of the process where things can go disastrously wrong. What follows are 10 steps that can help streamline the process and ensure your remodel is a success.

1. Determine What Your Bathroom Remodel Should Achieve

When starting any home improvement project that requires a good chunk of time and cash, you want to determine what the overall goal is. Is it to expand the existing space? To add a shower or a tub? To improve your home’s value? To update a vintage bathroom to one that is more modern in design and functionality? Your answers will factor into your design and budget.

Other considerations to make when planning a bathroom remodel include:

•   How many people will use the room?

•   How much time do you spend in the bathroom in the morning, afternoon, and evening?

•   What’s your routine? How does your current space hinder it? How could a new space improve it?

•   Do you just want something that’s easy to clean? Or do you want to improve the look for resale?

2. Research and Budget

Before you get too far with planning, it’s good to know how much bathroom you can afford. Depending on the type of bathroom reno you’re looking to do, most projects will come in between $70 and $250 per square foot.

Before proceeding with your dream plans, think about whether you’re after a basic update, a mid- to upper-range remodel, or a deluxe spa getaway. It’s also a good idea to factor in a cushion of 20% for unforeseen costs. An online home improvement cost calculator can help you get a ballpark estimate of what your plan will cost.

A significant way to cut expenses is to avoid moving the existing plumbing and wiring. Some homeowners focus on just a shower remodel, which can run anywhere from $500 to $20,000.

“One strategy to approaching home improvements is to create your dream list but have alternates in mind in case your budget or material availability creates a need to alter the project down the road. For example, you may love the look of marble flooring, but its price point might be higher than you initially estimated. Having a cost-efficient back-up plan can keep your budget in check,” says Brian Walsh, CFP® and Head of Advice & Planning at SoFi.

3. Hire the Right Professionals

Given the complexity of rerouting plumbing, laying tile and flooring, and installing vanities and toilets, you may need to hire a few different professionals to get the job done:

•   Interior designer, to reimagine the space and source materials

•   Architect, to handle structural changes

•   Plumber

•   Electrician

•   Tile installer

•   General contractor, to manage them all

What exactly will all these folks be doing, besides spending your money? We’ll walk you through it.

First, a professional interior designer will think of things a homeowner will not. For instance: which way the cabinet doors open, if there’s room for a washer/dryer, how a skylight could brighten the space, or ways to rearrange the room in a creative way that maximizes both functionality and efficiency.

On the other hand, if you know what you want and where to find the products you need — and have an eye for good design — then you might take on the design process yourself.

A general contractor will hire and supervise the various subcontractors, and keep the project on schedule and on budget. If you have DIY experience and are comfortable tackling (or supervising) the demolition, construction, and installation, you may not need a general contractor. Just remember that once you start exposing layers of old work, a straightforward update can devolve into something more complex.

For major structural changes, you’ll want to hire an architect, and consider bringing in an experienced plumber and electrician, too. In some places, it’s required by law.

While you’re keeping an eye on the budget, don’t forget about your valuable time. Even with DIY experience, a bathroom remodel can take homeowners several times as long as a professional to complete — and your results may not be up to your high standards. To keep your budget on track, you might take on simpler tasks like demo and painting and hire out the rest.

Recommended: How to Pay for Emergency Home Repairs

4. Refine Your Bathroom Remodel Plan

If your dream bathroom couldn’t ever fit in the space you have, think about what’s on the other side of the bathroom walls. Can you steal square footage from an adjacent closet, adjoining bedroom, or underused hallway? Is it possible to punch out an exterior wall to add square footage?

Other options to consider: whether you want the toilet out in the open or housed in its own private water closet, and what kind of special storage you may need — for hair tools, makeup, and other everyday essentials.

Choosing the style of bathroom you want can also be tricky. You may love the look of the industrial-style bathroom in your favorite restaurant, but will it look right in your Craftsman bungalow? Designers recommend that you look to the rest of your house for inspiration. You may also want to consult resources like Pinterest for ideas.

5. Approve Your Bathroom Remodel Design

Next you’ll consult with your interior designer and/or architect to review preliminary floor plans and sketches. These will show how the room’s components — shower, vanity, any cabinetry — fit in the space.

At this point, you’ll focus on the big picture: where the major elements go and the functionality of the space. Don’t worry about the finishing touches like colors and materials. These drawings and scope of work will be used to interview contractors and solicit estimates.

6. Get Estimates From Contractors

It’s a common process to get three separate estimates from licensed contractors for each home remodel project in which you bring in professional help. If you’re already working with a designer, they may know skilled contractors or can help you interview professionals to make sure they’re right for the job.

You’ll want to carefully evaluate each contractor’s bid. Don’t let the highest bid scare you, or immediately jump on the lowest bid.

Once you have a few bids you can make a first decision about how you might pay for the renovation and whether you have the funds available or need to consider borrowing.

Recommended: How Do Home Improvement Loans Work?

7. Choose Your Bathroom Materials, Finishes, and Colors

Now it’s time to research materials, so you’ll have a basic knowledge of what you need and final costs. Marble may look great, but it’s not stain-resistant and is a pain to maintain.

Maybe you want to look at easy-to-clean options. Or perhaps you didn’t know that wood can indeed work for countertops in bathrooms if properly sealed, or you weren’t aware of the vast stone possibilities that could work with your design.

8. Work on Design Development and Construction Documents

At this stage, you should be actively reviewing the floor plan, elevations, tile layout, and any other relevant drawings associated with your project. More planning on the front end of the project can mean fewer mistakes will arise later in the process.

You’ll also want to be kept up to speed on everything that goes into your project: what materials will be used, and how they will be laid out. If something in construction drawings isn’t specified — such as general tile layout or how you want trim pieces in your shower niche to look — chances are your tile installer will make a decision on the spot, especially if you’re not around on the install day.

This stage will also involve pulling permits. If you’re working with a knowledgeable contractor, they will likely take this on. Many are skilled at navigating the process with contacts they’ve made at the local planning office. If you’re doing much of the work yourself, you’ll need to brush up on what permits you’ll need, and where and how to submit drawings for approval.

9. Plan for Installation and Prepare for Bathroom Demo

In an ideal world, you will have every last detail planned and every material picked out and ordered before construction starts. The last thing you want is to get halfway through your remodel and have to tell your construction crew to take a two-week break while you wait for that back-ordered lavatory fixture to arrive from Italy.

You’ll also want to nail down the nuts and bolts of how construction will flow and where supplies will be stored. You’ll need a dry space inside for most materials, so you’ll need to decide where you’re going to keep displaced furniture and household items while construction is underway. Can you make space in your garage or on the side of your house?

Other questions to consider:

•   Are you prepared for the disruption?

•   What time will the workers be there, and will someone be on-site to answer questions and oversee the construction?

•   Will it affect your work schedule or any trips planned?

•   Where will you shower during construction?

•   Do you have an alternate place to stay should the inconvenience of not having a bathroom become too much?

•   Who in your family will be available should a construction question come up?

Any last-minute decisions need to take top priority to ensure a smooth-running bathroom remodel that stays on budget and on time.

10. Make a Post-Completion Punch List

Despite meticulous planning, it’s likely that something with your bathroom remodel will go wrong. Maybe you overlooked something, materials arrived broken or scratched or not at all, there’s a dent in the wall, or the caulk was too messy.

Now is the time to make a list of these things, either in an informal email or more formal document with your contractor. Get it into the hands of the person responsible for correcting the mistakes and include a date by which the fixes and finish work should be completed.

It’s normal for a contractor to return several times to address any post-project concerns, so try not to worry. Everyone makes little mistakes in a big, complicated project like a bathroom remodel. Just hold off making your final payment until the problems are fixed.

Whether or not you will need a permit for your bathroom remodel will depend on local building codes. Generally speaking, a permit is required if you are moving walls, windows, doors, floors, or making changes to plumbing or electricity. Installing a new drain line or new lighting fixtures might make a permit necessary, for example.

Your contractor can tell you if a permit is needed and can also file the necessary paperwork. Ask about this at the bid stage, as there are charges for filing and expediting permits that should be factored into your costs. You’ll also want to build in time for an inspection after the work is done if obtaining a permit is involved.

Tips for Living at Home During a Bathroom Remodel

If your home has more than one bathroom, and your renovations are confined to the bathroom, you will likely be able to live at home during the renovation. When interviewing contractors and checking their references, you’ll want to ask about cleanliness. Especially if you are going to remain in your home during renovations, you’ll want a contractor known for containing their dust and tidying up their tools well at the end of the day. (Don’t just take the contractor’s word for it; ask references specifically about cleanliness.)

Ask workers to seal off the work area with plastic sheets to minimize exposure to the dust that will inevitably arise. If water will be shut off for long periods, having a second bathroom won’t really help you. Check in with a neighbor to see if you might borrow their bathroom. Or consider getting a membership to a gym with shower facilities.

The Takeaway

A bathroom remodel can be a complex and costly project. Before you jump in, consider the purpose of your remodel, the scope of work it will involve, and your budget. Costs vary widely, anywhere from $3,000 on the low end up to $80,000 on the higher end, with the average falling at about $26,000. To keep costs down, take the time to plan meticulously and get multiple bids from contractors.

Think twice before turning to high-interest credit cards. Consider a SoFi personal loan instead. SoFi offers competitive fixed rates and same-day funding. See your rate in minutes.


SoFi’s Personal Loan was named a NerdWallet 2026 winner for Best Personal Loan for Large Loan Amounts.

FAQ

What is the average cost of a bathroom remodel?

The average cost of a bathroom remodel is $26,000, but costs can range widely based on the size of your bathroom, the extent of the renovation, whether moving plumbing or electrical lines is necessary, and the cost of the fixtures and materials (such as tile) you choose.

How long does a typical bathroom remodel take?

A minor bathroom remodel might take just two or three weeks, while more extensive renovations could require six to eight weeks. This doesn’t include the time you’ll spend designing the bathroom or getting bids from prospective contractors. This cost estimate also assumes that you have all your materials ready at the point that you begin demolishing your existing bathroom. Waiting for deliveries of fixtures, tile, or other materials can delay your progress. If your bathroom requires a building permit, allow additional time at the end for a building inspection if one is necessary.

Do I need a permit to remodel my bathroom?

Permit requirements differ based on location so it’s always a good idea to check your local rules. Generally speaking, you will likely need a permit if you plan to demolish or move walls or windows, move plumbing or electrical lines, or make other major changes. Your contractor can also help you understand whether a permit is needed in your area.

What should I prioritize when remodeling a small bathroom?

Functionality is a top concern when remodeling any bathroom, and this is especially true when you are dealing with a small space. Take time before meeting with a designer or contractor to think about how you use the space and what is currently inconvenient about it. Does it lack storage, for example? An experienced designer can help you maximize storage with efficient cabinetry or shelving, as well as encourage a feeling of spaciousness by using lighting, paint colors, and well-placed mirrors.

Can I remodel a bathroom myself, or should I hire a contractor?

Whether or not you can do your own bathroom renovation will depend on the extent of the changes you’re making and the degree of your skills. In a bathroom, even something that seems relatively simple, like a new coat of paint, can be made more complicated by the need of the surface to withstand repeated exposure to damp conditions. Unless you have experience, it’s unwise to try making changes to plumbing, electrical fixtures, or tile work on your own.

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Who Traditionally Pays for What at a Wedding?

By | Life & Career, personal_loan | Comments Off on Who Traditionally Pays for What at a Wedding?

Weddings are notoriously expensive, with the current median cost hovering around $10,000 according to SoFi’s most recent data. Some couples will spend multiples of that amount.

But it’s not all about the dollars and cents: Weddings are also an important and romantic day in a couple’s life. Who foots the bill for this party has changed over the years. Below, learn who pays for which wedding expenses in 2026 and beyond — and who traditionally paid in previous generations.

Key Points

•   The current median wedding cost is $10,000, with significant variations.

•   The bride’s family traditionally covers major wedding expenses.

•   The groom’s family typically pays for rehearsal dinner, officiant, and alcohol, among other costs.

•   Many couples today often split or self-fund wedding costs.

•   Ways to finance a wedding include savings, contributions from family, and personal loans.

Who Pays for the Wedding in 2026?

In the past, it’s been the tradition for the bride’s family to pay for nearly the entire wedding, and the groom’s family to pick up smaller expenses such as the rehearsal dinner. In some cases, families still follow these traditions, but increasingly people are embracing new ways of covering these costs.

Nowadays, wedding expenses can be split any number of ways, and couples are exploring many different ways to pay for their big day:

•   Independent couples may decline help from parents and instead pay out of pocket or borrow money to cover the wedding costs.

•   Both families and the bride and groom may decide to split the costs. Sometimes grandparents or other extended family members will offer to pay for a portion of the wedding.

•   If the groom comes from a wealthier family, his parents may chip in beyond their traditional requirements.

•   Since the legalization of same-sex marriage in the United States, LGBTQ+ couples are creating their own traditions.

That’s the beauty of your wedding day: It’s yours. Many brides and grooms are embracing the fact that they no longer have to follow outdated customs if they don’t want to.

For others, however, tradition matters — and that’s okay, too. If you’re planning to follow cultural traditions when funding your wedding, how do you split the bill?

Here’s a breakdown of who traditionally pays for the wedding and other related expenses.

The Bride’s Family

Historically, the bride’s family pays for most of the wedding expenses. Depending on the size and extravagance of the wedding, it can add up.

If you’re the parents of the bride who plan to foot the bill, but you don’t have enough money in savings, it might be worth taking out a personal loan to cover the wedding expenses. In the long run, it’s typically a cheaper option than putting everything on a credit card.

While the bride’s family traditionally takes care of many of the wedding expenses they don’t pay for everything. And every wedding is a little different. You may choose to skip certain items or events (and you may find yourself adding, too). Here’s what the bride’s family typically covers:

Expenses the Bride’s Family Is Traditionally Responsible For

•   Engagement announcements

•   Engagement party

•   Wedding planner

•   Invitations, save-the-dates, and wedding programs

•   Venue for the ceremony

•   Venue for the reception

•   Flowers and decorations

•   Wedding photographer and videographer

•   Wedding dress

•   Transportation and lodging for the bridesmaids

•   Transportation and lodging for the officiant

•   Food at the reception

•   Wedding cake

•   Brunch the morning after the wedding

Recommended: Personal Loans for Wedding Financing

The Groom’s Family

If you have only sons and think you’re off the hook, don’t get too excited. You still have to cover some costs at the wedding as the parents of the groom.

Though less extensive, the groom’s family’s financial burdens can add up. Personal loans are also an option for the groom’s family; in fact, weddings are one of the most common uses for personal loans.

Here’s everything the groom’s family traditionally pays for at a wedding.

Expenses the Groom’s Family Is Traditionally Responsible For

•   Rehearsal dinner

•   Marriage license

•   Officiant’s fee

•   Boutonnieres for the groom, his groomsmen, and family members

•   Bouquets for the bride and bridesmaids

•   DJ or band

•   Transportation and lodging for the groomsmen

•   Alcohol at the reception

•   Honeymoon (in some cases)

The Bride

Many women have dreamed of their wedding days since childhood. But as little girls, they probably didn’t think much about the actual wedding costs they’d have to pay themselves — and there are quite a few.

Expenses the Bride Is Traditionally Responsible For

Traditionally, the bride pays for her future husband’s wedding ring, as well as a special gift for him. She may also buy gifts for her bridesmaids. In some cases, she’ll pay for the flowers, and she usually pays for her own hair and makeup.

Nowadays, however, brides may step up and pay more to help out her parents. Many brides choose to do this in part so that they can feel like they have more say in determining the plans for their special day.

People are also getting married later than they did in past generations (the average age for women is now 28 and for a man it’s 30), which means brides (and grooms) may feel more financially capable of covering the expenses themselves.

The Groom

The groom isn’t off the hook either. At weddings, he’s responsible for a few purchases as well.

And even though he and the bride may have separate wedding responsibilities, as a newly married couple they are likely planning to combine their finances, if they haven’t already. Even if they don’t have a joint bank account, the bride and groom are essentially covering their wedding expenses together.

Recommended: Personal Loan Calculator

Expenses the Groom Is Traditionally Responsible For

The first big expense a groom encounters is the one that sets the whole wedding in motion: the engagement ring. The average cost of an engagement ring is now about $5,200, according to the wedding website The Knot. Grooms who don’t have that kind of cash lying around often turn to engagement ring financing options, including personal loans.

While the ring is often the groom’s biggest expense, he’s also responsible for the bride’s wedding band, gifts for his groomsmen, a gift for his bride, his own tux, and the honeymoon — if his parents aren’t footing the bill. (The average cost of a honeymoon is now $5,300.)

Some grooms may also pay for the license and officiant, instead of asking his parents to cover that cost.

Who Pays for Other Wedding Costs

There is also the cost of being in someone’s wedding. For instance, groomsmen and bridesmaids are typically responsible for paying for their own tuxedos and dresses.

These two groups also pay for the bachelorette and bachelor parties for the bride and groom. Bridesmaids may also need to pay for their hair and makeup on the big day.

As someone attending a wedding, you should give a gift, unless the couple has discouraged this. And if it’s a destination wedding, you’ll have to pay your own travel costs, which can include hotels and transportation.

Wedding Costs

Now we know who traditionally pays for what at weddings — and that many modern couples are foregoing these traditions. But how much does a wedding cost?

Currently, the median cost of a wedding is $10,000, according to a recent SoFi survey. For couples who are paying without their families’ help, a personal loan is the best route, if they don’t have the money in savings or have that money earmarked for buying a house or starting a family.

Are you considering taking out a loan to cover the cost of your wedding? Research the typical personal loan requirements you’ll need for approval.

The Takeaway

Weddings are expensive, and traditions usually put the bulk of the financial burden on the bride’s family. However, many couples are breaking from tradition nowadays, paying for wedding expenses themselves or splitting the cost among family members more evenly — or in a way that reflects each family’s means. However you choose to divide the cost, ways to pay for a wedding can include savings, family contributions, and personal loans.

Think twice before turning to high-interest credit cards. Consider a SoFi personal loan instead. SoFi offers competitive fixed rates and same-day funding. See your rate in minutes.


SoFi’s Personal Loan was named a NerdWallet 2026 winner for Best Personal Loan for Large Loan Amounts.

FAQs

Who pays for the wedding reception?

Traditionally, the bride’s family pays for most of the wedding reception, including the venue, food, and decorations. However, the groom’s family usually pitches in by covering the music and the alcohol. Increasingly, couples are choosing to pay for their wedding receptions themselves or splitting the cost with their parents.

Who pays for the engagement party?

The bride’s family is traditionally responsible for paying for the engagement party. Nowadays, however, engaged couples often pay for such parties on their own.

How much does a wedding cost?

The median cost of a wedding is currently around $10,000, but the average price tag can be a multiple of that, reflecting the impact of high-priced weddings on the data.

Photo credit: iStock/Halfpoint

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SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


*Awards or rankings from NerdWallet are not indicative of future success or results. This award and its ratings are independently determined and awarded by their respective publications.

Disclaimer: Many factors affect your credit scores and the interest rates you may receive. SoFi is not a Credit Repair Organization as defined under federal or state law, including the Credit Repair Organizations Act. SoFi does not provide “credit repair” services or advice or assistance regarding “rebuilding” or “improving” your credit record, credit history, or credit rating. For details, see the FTC’s website .

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What is Paper Trading Stocks and How To Get Started

By | Financial Independence, Growing Wealth, invest, Investing | Comments Off on What is Paper Trading Stocks and How To Get Started

Paper trading is simulated trading, done for practice without real money. It’s a way to test different trading strategies without the risk of losing money, before an investor starts trading with real capital.

The practice gets its name from how investors would once mark down their hypothetical stock purchases and sales and track their returns and losses, on paper. But these days, investors typically use digital platforms to virtually test out hypothetical investment portfolios, day-trading tactics, and broader investing strategies.

Key Points

•   Paper trading is simulated trading done for practice without using real money, allowing investors to test strategies without financial risk.

•   Paper trading helps new traders build skills and make mistakes without risking real money, in both bear and bull markets.

•   To start paper trading, choose a virtual trading platform, develop a practice plan, and analyze results to refine strategies.

•   Paper trading allows investors to learn about investing, track trades, and examine stock performance in a low-stress environment.

•   Paper trading has limitations, including not perfectly replicating market conditions and potentially encouraging bad habits due to lack of real financial consequences.

How Does Paper Trading Work?

In its most basic form, paper trading involves selecting a stock, group of stocks, or a sector, then writing down the ticker or tickers and choosing a time to buy the stock. The paper trader then writes down the purchase price or prices.

When they sell the stock or stocks, they write down that price as well, and tally up their return. Most modern paper traders can use a simulation platform to keep track of their trades, rather than a pen and paper.

What Are the Pros of Paper Trading

Paper trading has both benefits and drawbacks. Here are some of the pros of paper trading.

Practice Trading Without Risking Real Money

Paper trading is a way to learn and build trading skills in either a bear or a bull market. For new traders, a virtual trading platform offers a way to make rookie mistakes without risking real money.

In other words, paper trading is a method to get comfortable with the process of buying and selling stocks, and making sure you don’t enter a limit order when you mean to place a market order.

Learn the Mechanics of an Investing Platform

Similarly, investors can learn the mechanics, or ins-and-outs, of particular investing platforms. That can be helpful when you want to take certain actions, perhaps within a set time frame, and know exactly what to do.

Test and Refine Your Trading Strategies

Perhaps most importantly: paper stock trading allows for experimentation. For example, an investor might hear about shorting a stock. But they may not know how the process works, and what it actually pays out. Paper trading permits investors to learn how these trades work in practical terms. Or, they might want to try out other strategies, such as swing trading.

Further, you can test your own mettle. Paper trading can serve as a way for investors to learn about their own strengths and weaknesses. Traders lose money in the markets for a number of personal reasons. Some stick to their guns too long, while others give up too soon when the market is down. Some lose money because they panic, while others lose money because they ignore clear warning signs.

What Are the Cons of Paper Trading?

There are also some drawbacks to paper trading.

It Doesn’t Simulate Real Trading Emotions

The biggest drawback of paper trading is that it’s not real. An investor can’t keep the returns they earn paper trading. And those paper returns can lead the investor to have an unrealistic sense of confidence, and a false sense of security. Paper trading also doesn’t account for real-life situations that might require an investor to withdraw money from the market for personal reasons or the impact of an unexpected recession.

As such, hypotheticals don’t necessarily spur genuine emotions. You’d likely react differently with real money on the line, in other words, than you would knowing that you’re simulating market conditions. So, paper trading may not be helpful for some investors when trying to emotionally prepare for market volatility.

It Can’t Perfectly Replicate Market Conditions

While paper trading offers important lessons, it can also mislead investors in other ways. If a paper trading strategy focuses on just a few stocks, or using one trading strategy, they can easily lose sight of how broader market conditions actually drive the performance of those stocks, including stock volatility, or their strategy, or have an inflated confidence in their ability to time the markets.

They need to realize their holdings or strategy may offer very different results in a real-world scenario.

Another danger with paper-trading is that traders may overlook the cost of slippage and commissions. These two factors are a reality of actual trading, and they erode an investor’s returns. Slippage is the difference between the price of a trade at the time the trader decides to execute it and the price they actually pay or receive for a given stock.

Especially during periods of high volatility, slippage can make a significant impact on the profitability of a trade. Any difference, up or down, counts as slippage, so slippage can be good news at times. Since brokerage commissions and other fees always come out of a trader’s bottom line, paper traders should include them in their model.

It Can Encourage Bad Habits

To a certain extent, investing with hypothetical dollars can help investors practice keeping their emotions in check while the markets are going up and down. However, once an investor’s real money is in play, it can be much more difficult to remain calm and keep perspective when stressful situations arise, such as when the market plunges over the course of a trading day.

To prepare emotionally, as well as practically, for the volatility of markets, investors can also practice risk management techniques appropriate for the strategies they’re exploringÄ. It can also be wise for novice investors to trade in smaller amounts, at first, as they learn more about the markets and become more comfortable with the interface and tools of the brokerage they’re using.

How to Start Paper Trading in 3 Simple Steps

If you’d like to try paper trading, be sure to research your investments, just like you would if you were investing for real, and use the same amount of paper money you would use in real life. This will help mimic the actual experience.

With that in mind, here are a few steps to get started.

Step 1: Choose a Paper Trading Platform or App

If you choose to paper trade with a pencil and paper, you can simply choose a stock or group of stocks, write down the ticker, and pick a time to buy the stock. You then write down the purchase price, or prices. When you sell the stock you record that price and then figure out your return.

If you decide to use an online investing platform, you’ll need to choose a platform. There are many free platforms available. You may want to look for one that has live market feeds so that you can practice trading without delays.

Once you’ve selected a virtual trading platform, you’ll set up an account. Simply log onto the platform and follow the prompts to set up an account. Once you’ve done that, there should be a “paper trading” option you can click on.You’ll need to select a balance and then you should be able to start simulating trading.

Step 2: Develop a Practice Plan or Strategy

The entire point of paper trading is to practice and test out your strategies. So, have some in mind before you start. Find an investing calculator. Think about buy-and-hold tactics, or swing trading and daytrading techniques. Give it all some thought.

You don’t even need to worry about Securities Investor Protection Corporation protection, or SIPC protection, at first, since its paper trading is all a form of practice. That protection helps protect investors up to certain amounts if they are victims of fraud or firm failure, similar to FDIC protections. SIPC does not protect against market losses, however. Try enacting your strategies over a set period of time, and see what happens. Again, this is the time and place to make mistakes, so don’t worry too much about the outcomes.

Experiment with different types of market orders, after hours trading, the whole shebang.

Step 3: Analyze Your Results and Learn

After you’ve gotten the hang of the platform and done some practicing, take a look at what your strategy has yielded, and analyze the results. Did your trend trading technique work out as you had hoped? Did you let your emotions get the best of you during a bout of volatility?

Think about the decisions you made, and how you can use what you’ve learned to sharpen your strategy when you move to trading with actual money.

The Takeaway

Paper trading can be a way to learn about investing. By keeping track of all trades, and the losses or gains they generate, it creates a low-stress practice for examining why certain stocks, and certain trades, perform the way they do. That can be invaluable later, when there’s real money on the line.

However, remember that paper trading isn’t real. In real-life trading with an investment account, you’ll have the potential for gains, but also for losses. Make sure you are comfortable taking that risk.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.


Opening and funding an Active Invest account gives you the opportunity to get up to $1,000 in the stock of your choice.¹

FAQ

How realistic is paper trading?

Paper trading is very realistic as paper traders are working in and with actual market conditions. The only difference should be that they’re not trading or investing real money.

Is paper trading good for beginners?

Yes, paper trading can be good for beginners as it gives them a chance to refine their strategy, learn about their risk tolerances or tendencies, and learn how to use a given platform without fear of making a costly mistake.

How long should I paper trade before using real money?

The duration you should paper trade before using real money is completely dependent upon you and your specific comfort level. Some investors may not want to paper trade at all and jump right into the mix with real money, while others will want to practice for a prolonged period of time — so, there’s no single answer.

Can you make real money with paper trading?

No, paper trading is done with virtual or fake money. As such, there isn’t really a way to generate an actual return.

What is the 90% rule in trading?

In trading, the 90% rule refers to the belief that 90% of traders will lose 90% of their capital within the first 90 days of trading. This is largely due to inexperience, unproven strategies, and their inability to handle risk.

Photo credit: iStock/fizkes

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For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.


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8 Bear Market Investing Strategies

By | Growing Wealth, invest, Investing | Comments Off on 8 Bear Market Investing Strategies

While it may seem counterintuitive to invest during a bear market — a prolonged market decline, typically of 20% or more — there can, in fact, be investment opportunities during downturns, if you know where to look and what strategies to use.

By knowing which bear market investing strategies might make sense, it’s possible to mitigate losses and possibly realize some gains. Also, for investors with a long-term wealth-building goal, it’s important to remember that bear markets are often relatively short. So, rather than panic, it can help to look for potential investment opportunities that may be beneficial.

Key Points

•   Defensive stocks in sectors like utilities and food, along with dividend-paying companies, tend to hold steady during market downturns and provide consistent income through regular payouts.

•   Dollar-cost averaging involves investing set amounts at regular intervals regardless of market conditions, allowing investors to buy more shares when prices are low and fewer when prices are high.

•   Maintaining a long-term perspective helps investors stay the course during bear markets, which are typically short-lived compared to bull markets that can last years with substantial gains.

•   Portfolio diversification through ETFs, index funds, and varied asset classes helps mitigate risk by limiting overexposure to any single sector or investment type during market downturns.

•   Advanced strategies like shorting stocks, purchasing put options, and using inverse ETFs can profit from declining prices but carry significant risks and complexity for inexperienced investors.

1. Focus on Defensive Stocks and Sectors

One bear market investing strategy involves buying assets that may increase in price when the overall financial markets decline. Many factors influence which investments perform well during a bear stock market.

Investors may shift their portfolios to defensive stocks, to bigger and more mature companies, and companies in sectors with constant demand, such as utilities and food. These may be good assets to hold during bear markets because these stocks tend to hold steady, even in a downturn, as people need to eat and power or heat their homes.

Defensive investments may provide consistent income through dividend payouts (more on that below) while experiencing less volatile share price action during market downturns. Buying assets like these at the beginning of a downturn can be beneficial.

Recommended: The Pros and Cons of a Defensive Investment Strategy

2. Consider Dollar-Cost Averaging

Using a dollar-cost averaging strategy isn’t limited to bear markets, but it may be useful if the market does experience a downturn.

Dollar-cost averaging involves investing a set dollar amount at regular intervals (e.g., weekly, monthly, quarterly), regardless of whether the markets are up or down. That way, when prices are lower you buy more; when prices are higher you buy less. Otherwise, you might be tempted to buy less when prices drop, and buy more when prices are increasing, based on your emotions.

For example, if you invest $100 in Stock A at $20 per share, you get 5 shares. The following month, say, the price has dropped to $10 per share, but you stay the course and invest $100 in Stock A — and you get 10 shares. Now you own 15 shares of stock A at an average price of $13.33.

💡 Quick Tip: Newbie investors may be tempted to buy into the market based on recent news headlines or other types of hype. That’s rarely a good idea. Making good choices shouldn’t stem from strong emotions, but a solid investment strategy.

3. Maintain a Long-term Perspective

During a bear market, it’s not always necessary to do anything special. Investors with a long time horizon sometimes choose to hold on and stay the course, even when a portfolio declines in value. Taking a long-term perspective may pay off well over many years, as the market as a whole tends to trend upward over time.

For example, the bear market that began in December 2007 was over by March 2009, lasting about a year and a half. But the bull market that followed lasted almost eleven years; the S&P 500 index recouped its losses from the bear market by March 2013, and from March 2009 through February 2020, the S&P 500 increased just over 400%.

4. Diversify Your Holdings

It also helps if investors have a well-diversified portfolio during any market. Diversifying typically ensures that all of an investor’s eggs are not in one basket, which can help mitigate the risk of loss, since you’re not overexposed in one sector or asset class.

One easy way to accomplish portfolio diversification might be to buy structured securities like ETFs or index funds.

Get up to $1,000 in stock when you fund a new Active Invest account.*

Access stock trading, options, alternative investments, IRAs, and more. Get started in just a few minutes.

*Customer must fund their Active Invest account with at least $50 within 45 days of opening the account. Probability of customer receiving $1,000 is 0.026%. See full terms and conditions.

5. Look Into Dividend-paying Companies

One way to invest during a bear market is to focus on stocks that provide income, i.e., dividend-paying stocks. Typically, these companies are bigger, more established, and growth oriented.

A dividend is a portion of a company’s earnings that is paid to its shareholders, as approved by the board of directors. Companies usually pay dividends quarterly, but they may also be distributed annually or monthly.

Most dividends are paid in cash, on a per-share basis. For example, if the company pays a dividend of 50 cents per share, an investor with 100 shares of stock would receive $50.

Many investors who rely on dividend-paying stocks do so as part of an income investing strategy — which also serves investors during a downturn.

6. Build a Watchlist of Quality Growth Stocks

While value stocks are generally considered undervalued relative to their actual worth, growth stocks are shares of companies that have the potential for higher earnings, often rising faster than the rest of the market. In addition, growth stocks have shown historic resilience in market downturns.

These companies tend to reinvest their earnings back into their business to continue their company’s growth spurt. Growth investors are betting that a company that’s growing fast now, will continue to grow quickly in the future.

To spot growth stocks, investors look for companies that are not only expanding rapidly but may be leaders in their industry. For example, a company may have developed a new technology that gives it a competitive edge over similar companies.

7.Study Advanced Strategies (like Shorting)

Bear markets may open up opportunities to learn new investing strategies.

One of the more sophisticated bear market trading strategies is placing bets that will rise in value when other investments lose value. This might involve, for example, purchasing put options contracts on stocks that may decline in value. A put option allows investors to benefit from falling share prices.

Shorting stocks to speculate on falling stock prices is another strategy investors can employ. When investors short a stock, they sell borrowed shares and hopefully repurchase them at a lower price. The investor profits when the price they pay to buy back the shares is lower than the price at which they sold the borrowed shares.

Alternatively, investors might consider inverse exchange-traded funds (ETF) as the overall market declines. An inverse ETF tracks a market index and, through complex trading strategies, looks to produce the opposite result of the index. For example, if the S&P 500 index declines, an inverse ETF that tracks the index will hopefully increase in value.

Note that the SEC has issued a warning about inverse ETFs, however, as they do introduce risks. Specifically, these products are designed to meet their goals within a day, and holding them longer could lead to losses.

However, using put options, inverse ETFs, and other short strategies involves many nuances that may be complicated for some investors. They are very risky trading strategies that could compound losses if the bets do not work out. Interested investors ought to conduct additional research before considering this strategy.

8. Consider Laying Low

If none of the above bear market strategies appeals to you, there is always the option of “playing dead,” as the saying goes. This derives from the advice given to those in the wilderness who might face a live bear: to not panic or do anything rash or risky.

In the same way, some investors believe the best way to handle a bear market is to stay calm, moving a portion of your portfolio into more secure and stable investments like Treasury bills, bonds, and money market funds.

3 Common Mistakes to Avoid in a Bear Market

While bear markets may be advantageous in that they open up opportunities, there are some tried-and-true mistakes that investors can make, too. Here are some examples.

Mistake 1: Panic Selling

Panic selling is exactly what it sounds like: Investors see the market decline, fear that they’re going to lose some or all of their money, and sell their holdings in an effort to salvage what value they can. It’s an emotional response, and for people who don’t have much appetite for risk, understandable.

But the market has, historically, always bounced back. By selling, you’re locking in your losses. That is, you’re guaranteeing that you’re losing money, rather than waiting things out, and letting the market recover.

Mistake 2: Trying to Perfectly Time the Bottom

You’ve likely heard the saying: Time in the market beats timing the market. That’s because it’s pretty much impossible to effectively time the market. If you’re trying to get a sense of when the market has “bottomed out” and will start to appreciate once again, you’ll probably be wrong. So, it’s likely best not to even try, and instead, stick to your plan or strategy.

Mistake 3: Abandoning Your Plan

On that last point, sometimes a down market scares investors so much that they throw their investment plan or strategy out of the window. That’s another mistake — if and when the market recovers, you’ve thrown your portfolio into flux, and lost sense of what you’re trying to do.

Again, try to remain detached and unemotional as it relates to bear markets or downturns. They happen. It’s a part of the market cycle. If it’s too much for you to bear (ha!), utilize some strategies to help lower the risk profile of your portfolio — it may help you sleep at night.

Bear Market Investing vs Bull Market Investing

For those investing for the long term, the only real difference between a bear market and a bull market will be a temporary dip in the value of their portfolio. The main goal will be to stay the course. As mentioned, long-term investors often make regular, recurring purchases of financial assets.

During bull markets, a common investment strategy is to buy and hold. This tends to work because bull markets are characterized by most asset classes rising in unison.

However, investors may have to be a little more active with their portfolios during bear markets. Some investors choose to increase the amount of money they put into their investments during market downturns. Their overall strategy remains the same, but buying more assets at lower prices lets them acquire a larger number of assets overall.

For those with a higher risk tolerance looking to make short-term gains (often referred to as speculators), a mix of strategies might be employed. Speculators may look to short the market using puts or inverse ETFs, or research assets likely to increase in value due to current bear market trends.

Invest With SoFi

When the financial markets are in turmoil and your portfolio seems to be in the red, you may be tempted to panic. You may want to sell off your assets to mitigate further losses, content to pocket the cash. However, this sort of strategy may be short-sighted for most investors as it locks in your losses.

Also, you may be setting yourself up to miss a potential rally by getting out of the markets. After all, bear markets are often relatively short-lived and are followed by bull markets.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Take a step toward reaching your financial goals with SoFi Invest.

FAQ

Should I sell all my stocks in a bear market?

You could sell your stocks during a bear market, but doing so could lock in your losses. Waiting for the market to rebound, assuming it does, could lead to a positive return over time.

Is it actually a good time to buy stocks during a bear market?

It may be a good time to buy stocks during a downturn as they’re effectively “on sale,” this is sometimes called “buying the dip.” Since the market has, historically, always rebounded, it may be a fruitful long-term strategy.

How can I protect my 401(k) during a bear market?

There may not be a way to protect your 401(k) or investments during a bear market, but if you’re feeling panicked, you can utilize some strategies to lower risk and volatility within your holdings, such as reallocating assets and further diversifying.

What are the safest investments during a market downturn?

There’s no such thing as a safe investment, but some investments that tend to have lower risk profiles include bonds, Treasurys, and even certain commodities like precious metals.

How much cash should I have on hand in a bear market?

There’s no single answer to how much cash you should have on hand during a bear market, so the best response may be “as much as required to make you comfortable.”

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

Exchange Traded Funds (ETFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or by emailing customer service at [email protected]. Please read the prospectus carefully prior to investing.

S&P 500 Index: The S&P 500 Index is a market-capitalization-weighted index of 500 leading publicly traded companies in the U.S. It is not an investment product, but a measure of U.S. equity performance. Historical performance of the S&P 500 Index does not guarantee similar results in the future. The historical return of the S&P 500 Index shown does not include the reinvestment of dividends or account for investment fees, expenses, or taxes, which would reduce actual returns.
Dollar Cost Averaging (DCA): Dollar cost averaging is an investment strategy that involves regularly investing a fixed amount of money, regardless of market conditions. This approach can help reduce the impact of market volatility and lower the average cost per share over time. However, it does not guarantee a profit or protect against losses in declining markets. Investors should consider their financial goals, risk tolerance, and market conditions when deciding whether to use dollar cost averaging. Past performance is not indicative of future results. You should consult with a financial advisor to determine if this strategy is appropriate for your individual circumstances.

Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Before an investor begins trading options they should familiarize themselves with the Characteristics and Risks of Standardized Options . Tax considerations with options transactions are unique, investors should consult with their tax advisor to understand the impact to their taxes.

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