How Much Does It Cost to Finish a Basement?

How Much Does It Cost to Finish a Basement?

The average cost of finishing a basement in 2025 is $32,000, but there is a huge variation in pricing depending on your specific project. Of course, the square footage makes a difference, as does the particular configuration of your basement, as well as whether you are simply finishing the space for storage purposes or adding an extra bedroom and bathroom as living space.

Whatever your goal, you will most likely increase the resale value of your home while adding to your usable space. The following guide will help you understand the considerations, the cost, and how to get the work done.

Key Points

•   Basement finishing costs range from $15,000 to $75,000, with a national average of $32,000.

•   Factors affecting costs include size, features, materials, labor, and location.

•   Planning tips include considering primary use, waterproofing, safety, and budget-friendly DIY options.

•   Save money by doing basic tasks, reusing materials, and finding lower-cost contractors, and consider a home improvement loan for financing.

•   Unexpected expenses should be budgeted for, including permits ranging from $1,200 to $2,000.

The Costs of Finishing a Basement

The cost of finishing a basement has a lot of variables, as most home upgrades do. Weighing what you can afford versus what you want is critical here. While it might be nice to have all the bells and whistles of a sky-is-the-limit home renovation, there are many things that will affect the bottom line during a reconstruction event like finishing a basement.

The national average cost of finishing a basement is $32,000, according to the home improvement site Angi, but there’s a wide range (as there is with the cost of home remodeling projects of all kinds). In this case, it can swing from $15,000 to $75,000. Your number could rise based on where you live and whether you plan to add features such as running water, custom cabinets, or countertops.

Ultimately, the final cost to finish a basement depends on how extensive the work is, as well as the square footage in the planned remodel. Typically, a small basement is considered to be a 300- to 700-square-foot space. Do you have more than 2,000 square feet to finish? Then that’s an oversized amount of space.

According to the home improvement site Angi, a simple process of finishing a basement will cost between $7 and $23 per square foot. However, if you are doing a full remodel, you can expect to spend $30 to $100 per square foot.

You can also use online tools to help you estimate the cost of your remodeling project.


💡 Quick Tip: Before choosing a personal loan, ask about the lender’s fees: origination, prepayment, late fees, etc. One question can save you many dollars.

How to Plan Your Basement Project

The first thing you need to think about when finishing a basement is how you primarily plan to use the space. If it’s mostly for storage, you’ll want to include closets, cabinetry, and a shelving system in your plans.

Or do you intend to use it as a bonus room or lounge? If your basement’s primary function is as a gathering space, you’ll want to wire it so that you have internet, cable, and plenty of lighting and outlets.

Due to their subterranean nature, basements also require waterproofing. The below-grade format of a basement demands special attention be paid to exterior drainage, interior surface materials, and air ventilation, in addition to ensuring a safe way to exit the space during an emergency, like an egress window.

With proper planning, it’s possible to mitigate some of the major expenses associated with building below ground, so do your homework before the rainy season comes. Local government code departments often have building standards to guide the process.

As part of your efforts to keep the finished basement dry, you’ll probably want to install a sump pump for extreme weather events. Built into the floor with an automatic pump, sump pumps give peace of mind for when you’re out of town or have an excess of rainfall.

If you’re finishing a basement to use as an apartment or in-law suite, you’ll need added features like a bathroom and kitchenette. Installing both a bathroom and kitchenette can quickly cause the price to mount with the added costs of cabinets, countertops, appliances, and fixtures, so weigh the decision to add those features carefully against how much use you think they will truly get. Or consider going the budget route, forgoing top-of-the-line furnishings and appliances, if cost is a concern but you need those spaces to complete your basement.

Recommended: 10-Step Guide to Building Your Own Home

Budget

How much it costs to finish your basement will ultimately come down to the features you add and how the work is done. Consider these factors when making a budget:

•   Labor. This may cost $25 to $100 per hour, and you might also need a plumber or electrician to do some specialized work, which could increase the price (as anyone who’s rewired or needed to pay to fix a plumbing leak knows). Typically, labor costs will be 25% of the total project cost.

•   Permits. According to Angi, getting the proper permits for your project can run between $1,200 and $2,000.

•   Materials. The cost of materials, such as flooring, insulation, and drywall, will make up the bulk of your project budget. Expect to pay around 70% of your budget on materials, depending on the specifics of your remodeling.

Other areas where your basement costs may add up include if you opt for high-end materials, if you hire a professional for interior design assistance with the layout or furnishing plans or if you add furniture to the space.


💡 Quick Tip: With home renovations, surprises are inevitable. Look for a home improvement loan with no fees required — and no surprises.

How to Save Money on Basement Remodeling

There are many ways to save money on basement remodeling, the first being doing the labor yourself. If you’re simply going for a basic basement remodel for storage, this is a project you likely can DIY even without a lot of prior home renovation experience.

You might, for example, want to add corner shelves, install a pegboard system for mounting your tools, or build a wire rack system to store your bulky items — all basement finishing tasks you can tackle yourself without hiring outside labor.

If finishing your basement requires extensive electrical work and/or plumbing, however, you’ll likely want to call in a licensed professional to do that work.

If you’re on a tight budget, you might rethink installing a kitchenette or a bathroom, which is where your basement refinishing costs often add up quickly. A budget-friendly option for cabinetry could be purchasing from a resale shop or using old cabinets from another part of your house that you can refresh with an inexpensive coat of paint.

Recommended: The Top Home Improvements to Increase Your Home’s Value

The Takeaway

A basement remodel could serve multiple purposes — adding living space or storage to your home — while simultaneously improving your quality of life and the resale value of your home. With the average basement finishing project costing almost $32,000, you may also need to consider financing options, such as a personal loan to use for home improvement.

Think twice before turning to high-interest credit cards. Consider a SoFi personal loan instead. SoFi offers competitive fixed rates and same-day funding. See your rate in minutes.


SoFi’s Personal Loan was named a NerdWallet 2026 winner for Best Personal Loan for Large Loan Amounts.

FAQ

How much to finish a basement?

According to the home improvement site Angi, the average cost to finish a basement in 2025 is $32,000.

Can you finish a basement for $10,000?

While the average cost to finish a basement is currently $32,000, it may be possible to do the job for $10,000 if it’s a small and simple job and if you find a lower-cost but qualified contractor.

What is the most expensive part of finishing a basement?

The most expensive part of finishing a basement is often the materials themselves, which can account for a majority of the cost.


Photo credit: iStock/PC Photography

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


*Awards or rankings from NerdWallet are not indicative of future success or results. This award and its ratings are independently determined and awarded by their respective publications.

Disclaimer: Many factors affect your credit scores and the interest rates you may receive. SoFi is not a Credit Repair Organization as defined under federal or state law, including the Credit Repair Organizations Act. SoFi does not provide “credit repair” services or advice or assistance regarding “rebuilding” or “improving” your credit record, credit history, or credit rating. For details, see the FTC’s website .

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

SOPL-Q225-063

Read more
How Much Does It Cost to Install Central Air?

How Much Does It Cost to Install Central Air?

The average cost across the United States to install central air conditioning was $5,958 as of mid-2025. That price can, however, fluctuate based on such factors as where you live, the size of your home, and what kind of unit you choose.

Here, learn more about air conditioning costs, your options, and how to get the best possible price if you do choose to install central cooling.

Key Points

•   Average cost for central air conditioning installation in mid-2025 is $5,958.

•   Factors affecting cost include brand, home size, duct condition, and location.

•   Financing options include savings, tax credits, and home improvement loans.

•   Pre-installation evaluation assesses system needs, duct access, and budget.

•   A qualified contractor ensures proper, safe, and compliant installation.

What Factors Play a Role in Installing Central Air?

Many factors go into the cost to install central air conditioning, including the brand of AC you choose, the unit itself, and the overall size of your home. A central air conditioning unit alone can cost thousands of dollars. For instance, a split unit air conditioning unit will typically run between $2,000 and $3,000 on average; a packaged central air conditioning unit will be somewhat more, typically between $2,500 to $4,500. (More in a minute on the difference between these types of systems.)

If you add in the labor of an air conditioner contractor, the cost to install central air ranges from $3,500 and $7,000 on average. But that number can range depending on where you live, the type of AC system your home needs, and the condition of your existing air ducts.

According to HomeAdvisor, these are the average air conditioning unit costs with installation:

Size

Average Cost

3-ton $2,000-$5,500
4-ton $2,600-$6,200
5-ton $2,800–$6,800

💡 Quick Tip: SoFi lets you apply for a personal loan online in minutes, without affecting your credit score.

Pre-Installation Evaluation

Some helpful things to think about when evaluating your home for a new air conditioning system include a careful analysis of how big of a system your living quarters need. The price jumps quickly for larger units, so it’s often smart to make sure you’re not overdoing the cooling capacity for your project.

Ease of access for installing the bulky ducting system of a traditional air conditioning setup is important, so if you have a tight basement or attic crawl space, expect to pay more in labor costs than if you had more room to mount all the equipment and pipes easily.

Also, think about where you’d want to locate the duct feeding into the room. You might have to cut through hardwood or tile, for example, to gain an access point for the air to flow. Or there could be a spot in your house that needs a little more airflow and will therefore require multiple ducts into the room.

Though an AC installation typically just takes one day, if extensive cutting into floors or walls or ductwork is required, it could take several. If this might disrupt your quality of living, you’ll likely want to consider staying with family or friends as your central air is installed — or move into a hotel, the cost of which should factor into how you make a budget for your overall air conditioning costs.

Recommended: Personal Loan vs. Credit Card

Types of AC Units

Affordability and preference help determine the type of air conditioning unit that you’ll need, which affects the overall central air cost. A traditional split system — with air conditioning on one side of the unit, heating on the other — is on the lower end of the pricing range vs. packaged units. In addition, more complex models that include heat-pump, hybrid, and geothermal functionality can run substantially higher.

Ductless air conditioning systems have been around for years and are rapidly entering the U.S. market from overseas. They can offer affordable efficiency as they cool living spaces. Ductless units have a central compressor and fan with standalone wall-mounted units that eliminate the need for ducting. Instead, a wall-mounted fan serves each room independently. Coolant and drainage lines are routed through the wall back to the centralized air conditioning assembly, making for a clean finish.

Ductwork

When planning central air installation, you should consider what kind of ductwork is best for your home. Ductwork falls into two categories — flexible or rigid — with many different options for materials within each. Flexible and rigid ductwork each has its own pros and cons regarding price, lifespan, efficiency, and flexibility.

The cost of ductwork can vary greatly. The national average cost for ductwork is $1,252, but can range from $453 to $2,188 or significantly higher depending on the job specifics.

The cost to replace old ductwork is higher since it involves both removing the existing materials and installing new ductwork.

Recommended: How Much Is My Home Worth?

AC Installation and Labor

While handy types may be tempted to tackle the central air installation on their own, it might be wise to find a contractor who is well-qualified to ensure that the job is done properly.

City codes departments typically require permits for work like central air installation that can be obtained easily by a state-licensed contractor. Handling refrigerant chemicals like Freon™ also requires a license, according to the EPA.

Many websites offer contractor and price-compare quotes in your area. Angi and Thumbtack both can be good places to start your research. A referral from someone you know also can be a great way to find a vetted air conditioning contractor.

You might also search online communities and neighborhood forums to find a reliable air conditioning contractor. There’s a good chance that someone locally has had similar issues and might be able to recommend a professional contractor to handle your air conditioning installation job.

You’ll also need to consider how to finance this work. Perhaps you have savings to draw upon and tax credits can help. You might also consider a home improvement loan, which is a kind of personal loan in which you receive a lump sum of cash and then pay it back over time with interest.

These loans offer the advantage of typically having a significantly lower interest rate than charging the costs to your credit card. Applying for a personal loan of this kind is usually quick and easy, too.

Recommended: The Top Home Improvements to Increase Your Home’s Value

The Takeaway

The cost to install central air conditioning is, on average, almost $6,000. While that’s a considerable expense, it can include the labor involved in addition to the price of the unit by itself. And it can give you peace of mind knowing you have a new central air system to keep you cool and likely improve the resale value of your home if you plan to list your house or refinance in the future. For this reason, it may be wise to look into your financing options, such as taking out a personal loan.

Think twice before turning to high-interest credit cards. Consider a SoFi personal loan instead. SoFi offers competitive fixed rates and same-day funding. See your rate in minutes.


SoFi’s Personal Loan was named a NerdWallet 2026 winner for Best Personal Loan for Large Loan Amounts.

FAQ

What is the $5,000 rule for air conditioning?

The $5,000 rule is a way to determine whether it’s worthwhile to replace your a/c system. Multiply the age of your system in years by the cost to repair it. If the result is over $5,000, you should replace it. If it’s under $5,000, then repair it.

What is the average cost to install new a/c?

As of 2025, the average cost to install air conditioning is $5,958, according to the home improvement site Angi.

Does new a/c qualify for a tax credit?

It may indeed. A tax credit is typically effective for qualifying products purchased and installed between January 1, 2023, and December 31, 2032 under the Energy Star guidelines. Claim the credits, up to 30% of costs to a maximum of $600, using the IRS Form 5695.


Photo credit: iStock/Pramote2015

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


*Awards or rankings from NerdWallet are not indicative of future success or results. This award and its ratings are independently determined and awarded by their respective publications.

Disclaimer: Many factors affect your credit scores and the interest rates you may receive. SoFi is not a Credit Repair Organization as defined under federal or state law, including the Credit Repair Organizations Act. SoFi does not provide “credit repair” services or advice or assistance regarding “rebuilding” or “improving” your credit record, credit history, or credit rating. For details, see the FTC’s website .

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.
Third Party Trademarks: Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®

SOPL-Q225-062

Read more
Close-up of a person's hands researching auto insurance on a white smartphone, wearing a striped shirt and rings

Smart Financial Strategies to Reach Your Goals

Almost everyone has financial goals — whether it’s eliminating student loan debt, saving for a home, building a million-dollar retirement fund, or all of the above.

No matter what your objectives are, achieving them generally takes more than just wishful thinking. With the right strategies, you can take control of your finances, boost your savings, pay down debt, and make steady progress toward your goals.

Here, we’ll explore some of the smartest personal finance tactics to help you move closer to the financial future you envision.

Key Points

•   Build and maintain an emergency fund to cover unexpected expenses, ensuring financial security.

•   Prioritize paying off high-interest debts quickly using the “snowball” or “avalanche” methods.

•   Use credit cards responsibly for rewards and protection, while avoiding unnecessary debt.

•   Start saving for retirement early to benefit from compound interest and ensure long-term stability.

•   Create and adhere to a budget, allocating 50% for needs, 30% for wants, and 20% for savings.

Strategies to Build Financial Wealth

No matter what your current income, these seven smart money moves can put you on the path to financial stability and long-term security.

Build and Maintain an Emergency Fund

If you get hit with a large unexpected expense (like a car repair or medical bill) or temporarily lose your income and don’t have any emergency savings, you might end up relying on credit cards to get by. This can lead to a cycle of debt that can take months, even years, to break out of, turning a small bump in the road into a major financial setback.

To build financial security, it’s important to have an emergency fund that can cover your basic living expenses for anywhere from three to six months, or more. So, if you normally spend $3,000 per month on bills and essentials, you would aim to set aside $9,000 to $18,000 in your emergency fund.

If that dollar amount sounds a little daunting, it’s fine to start small — you might gradually build your fund by setting aside $50 or $100 dollars per paycheck in a high-yield savings account earmarked for emergencies.

Consider setting up a recurring transfer from your checking account into this account each month. Over the course of a year, that bit-by-bit approach to saving money can add up to a much larger sum.

Increase your savings
with a limited-time APY boost.*


*Earn up to 4.00% Annual Percentage Yield (APY) on SoFi Savings with a 0.70% APY Boost (added to the 3.30% APY as of 12/23/25) for up to 6 months. Open a new SoFi Checking and Savings account and pay the $10 SoFi Plus subscription every 30 days OR receive eligible direct deposits OR qualifying deposits of $5,000 every 31 days by 3/30/26. Rates variable, subject to change. Terms apply here. SoFi Bank, N.A. Member FDIC.

Tackling Debt Strategically

Debt can be one of the biggest obstacles to reaching your financial goals. High interest rates and fees often mean you end up paying far more than the original balance — especially with credit card debt and student loans.

Take credit cards, for example. The average interest rate for credit cards as of May 2025 is 28.63%. If you’re only making the minimum payment, most of that payment is going toward those toward interest charges rather than reducing your balance. This means your debt continues to go up and you’ll end up paying significantly more (possibly hundreds or thousands more) than your original purchases were worth.

If you’re looking to build a solid financial foundation, one of the smartest moves you can make is to prioritize paying off high-interest debts quickly.

Two proven strategies to help with debt repayment are the snowball method and the avalanche method:

•   The Snowball Method: Focus on paying off your smallest debts first, regardless of the interest rate. Once the smallest balance is paid off, roll that payment into the next-smallest debt. This strategy builds momentum and motivation as you see debts disappear one by one.

•   The Avalanche Method: Prioritize paying off the debt with the highest interest rate first while making minimum payments on the others. Once the highest-interest debt is gone, apply that payment to the next-highest interest debt. This method typically results in paying less interest overall.

While the avalanche method is more cost-efficient in the long run, some people find the snowball method more encouraging because of the quicker psychological wins.

Make the Most of Credit Cards

Credit cards can either be a financial trap or a useful tool — it all depends on how you use them. When managed responsibly, they offer several advantages:

•   Cash back and rewards: Many cards offer 1% to 5% back on everyday purchases or points you can redeem for travel, dining, or other perks. These benefits allow you to save money without making any sacrifices.

•   Fraud protection: Credit cards often include strong fraud safeguards, meaning you’re not liable for unauthorized charges if your card is lost or stolen.

•   Purchase protection: Some credit cards offer automatic purchase protection. This benefit provides coverage for items purchased with the card if they are damaged, stolen, or lost within a specific timeframe.

•   Credit building: Using credit cards responsibly — by making on-time payments and keeping your balances low — can strengthen your credit profile. Keeping old accounts open also helps extend your credit history, which lenders like to see.

•   Balance transfers: If you’re carrying a balance on a high-interest card, a 0% APR balance transfer offer could help. These promotions give you a period — often 12 to 18 months — where you can pay off debt interest-free. Just be sure to pay off the balance before the promotional period ends to avoid steep interest charges.

To use credit cards to your best advantage, aim to pay off your balance in full and on time each month, and keep your credit utilization (how much of your available credit you’re using) below 30% to maintain healthy credit.

Build and Stick to a Budget

Budgeting is a cornerstone of smart money management. It helps you see what’s coming in, what’s going out, and where you can make adjustments.

There are many different types of budgets but one simple framework that can help you get started is the 50/30/20 rule. This divides your monthly after-tax income into three categories:

•   50% goes toward needs like housing, groceries, transportation, and minimum payments on debt.

•   30% is for wants — entertainment, dining out, and nonessential purchases.

•   20% is allocated to savings, investments, and paying more than the minimum on debt.

This approach helps you prioritize spending, manage debt, and build a financial safety net.

You can set up a budget using pen and paper, a simple spreadsheet ,or a dedicated app. Many banks also offer budgeting tools that track spending and categorize purchases automatically.

Cut Monthly Costs Without Sacrificing Comfort

Once you’ve assessed your spending, the next step is identifying areas to trim back. Here are some common expenses you may want to reassess:

Housing: If rent is taking a big chunk out of your income, you might look into getting a roommate, moving to a less expensive area, or downsizing.

Transportation: Consider carpooling with friends and coworkers, taking public transit, and swapping a costly car lease for a more affordable vehicle. You might also save by comparing car insurance providers.

Cable and subscriptions: Consider replacing a pricey cable package with more affordable streaming services. If you already subscribe to multiple streaming services, you might get rid of the ones you rarely watch. Another way to save on streaming is to rotate your subscriptions (i.e., canceling one service and then subscribing to another when you want to watch something specific).

Dining out: Cooking at home can significantly reduce weekly food costs. Consider doing some meal prepping or batch cooking on the weekends and using a slow cooker on work days to make it easier to resist going out or ordering in.

Online shopping: Consider deleting saved payment methods on your favorite shopping sites to add more friction to impulse purchases. It’s also a good idea to unsubscribe from promotional emails that tempt you to spend.

Also keep in mind that you may be able to cut some of your so-called “fixed” monthly costs, like your cell, internet, and insurance bills. Call around to see if you can get a better deal from a competitor, or simply reach out to your current providers and ask for a better price. Many companies will offer promotions to retain existing customers.

If you’re carrying a balance on your credit card, you might contact the card issuer and ask for a lower interest rate — especially if you have a good payment history or competing offers from other cards.

Start Saving for Retirement Now

The earlier you begin saving for retirement, the easier it will be to reach your goal. Thanks to compound returns (when the returns you earn get reinvested and earn returns of their own), small contributions now can grow significantly over time.

Popular retirement accounts include:

•   401(k): This is a retirement savings plan offered by many employers, often with contribution matching (which is essentially free money). You don’t pay taxes on contributions or earnings until you withdraw the money in retirement.

•   Traditional IRA: A traditional individual retirement account (IRA) is an account you open on your own, not through an employer. Contributions may be tax-deductible, and withdrawals are taxed in retirement.

•   Roth IRA: A Roth IRA is also an individual account, but you fund it with after-tax dollars. This means you pay taxes on the money now but the account grows tax-free and qualified withdrawals in retirement are tax-free.

Financial advisors often recommend putting at least 15% of your pre-tax income each year for retirement (this includes any employer match).

Keep in mind that all retirement accounts come with annual contribution limits set by the Internal Revenue Service (IRS). These limits are influenced by factors such as age, income, and whether or not you (or your spouse) have access to a workplace retirement plan.

Be Smart About Loans

Large expenses, such as purchasing a house, car, or starting a business, typically require more cash than most individuals have sitting in their bank accounts. Loans provide a way to finance these expenses by borrowing money, which is then repaid over time with interest. When considering a loan, keep these smart borrowing tips in mind:

•   Shop around: Compare different lenders and loan types to find the best interest rate, terms, and fees. You can often rate shop online without any impact to your credit.

•   Understand the loan: Familiarize yourself with the loan terms, repayment schedule, and any associated fees or penalties.

•   Only borrow what you need: It’s important that you only borrow the amount necessary for your specific needs, as borrowing more can lead to higher overall debt and interest payments.

•   Assess your ability to repay: Determine if you can comfortably afford the monthly payments based on your income and monthly expenses.

•   Set up automated payments: Automate your loan payments to ensure you never miss a payment — this helps you avoid late fees and potential dinks to your credit.

•   Make extra payments when possible: Pay more than the minimum amount whenever possible to reduce the principal balance and save on interest.

•   Consider refinancing: If at some point you can lock in a better interest rate, consider refinancing your loan. Just keep in mind that extending the loan term can lead to increased overall costs.

The Takeaway

Smart financial strategies aren’t just about cutting back — they’re about making intentional choices with your money. Whether you’re paying down debt, investing for the future, or fine-tuning your budget, every step you take brings you closer to your financial goals. With the right tools and mindset, long-term financial success is within reach.

Interested in opening an online bank account? When you sign up for a SoFi Checking and Savings account with eligible direct deposit, you’ll get a competitive annual percentage yield (APY), pay zero account fees, and enjoy an array of rewards, such as access to the Allpoint Network of 55,000+ fee-free ATMs globally. Qualifying accounts can even access their paycheck up to two days early.


Better banking is here with SoFi, NerdWallet’s 2024 winner for Best Checking Account Overall.* Enjoy 3.30% APY on SoFi Checking and Savings with eligible direct deposit.

FAQ

What are the top 3 financial habits?

Top financial habits include: 1) Budgeting: Tracking income and expenses to manage money effectively. 2) Saving: Setting aside a portion of income for emergencies and future goals. 3) Investing: Growing wealth over time by putting money into stocks, bonds, or other assets. These habits help ensure financial stability and long-term security.

What is the SMART concept in finance?

The SMART concept in finance stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It helps in setting clear and actionable financial goals. For example, instead of a vague goal like “save more,” a SMART goal would be “save $5,000 for a vacation you want to take in one year by setting aside $417 each month.” This framework ensures goals are well-defined and easier to achieve.

What is the 70/20/10 rule in personal finance?

The 70/20/10 rule in personal finance suggests dividing your income into three parts: 70% for monthly bills and everyday spending, 20% for savings and investments, and 10% for additional debt payments or charitable giving. This rule helps maintain a balanced budget, ensuring you cover essentials, build wealth, and manage debts or contribute to causes you care about. It’s a simple and effective way to manage your finances.


About the author

Kylie Ora Lobell

Kylie Ora Lobell

Kylie Ora Lobell is a personal finance writer who covers topics such as credit cards, loans, investing, and budgeting. She has worked for major brands such as Mastercard and Visa, and her work has been featured by MoneyGeek, Slickdeals, TaxAct, and LegalZoom. Read full bio.




SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. The SoFi® Bank Debit Mastercard® is issued by SoFi Bank, N.A., pursuant to license by Mastercard International Incorporated and can be used everywhere Mastercard is accepted. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.

Annual percentage yield (APY) is variable and subject to change at any time. Rates are current as of 12/23/25. There is no minimum balance requirement. Fees may reduce earnings. Additional rates and information can be found at https://www.sofi.com/legal/banking-rate-sheet

Eligible Direct Deposit means a recurring deposit of regular income to an account holder’s SoFi Checking or Savings account, including payroll, pension, or government benefit payments (e.g., Social Security), made by the account holder’s employer, payroll or benefits provider or government agency (“Eligible Direct Deposit”) via the Automated Clearing House (“ACH”) Network every 31 calendar days.

Although we do our best to recognize all Eligible Direct Deposits, a small number of employers, payroll providers, benefits providers, or government agencies do not designate payments as direct deposit. To ensure you're earning the APY for account holders with Eligible Direct Deposit, we encourage you to check your APY Details page the day after your Eligible Direct Deposit posts to your SoFi account. If your APY is not showing as the APY for account holders with Eligible Direct Deposit, contact us at 855-456-7634 with the details of your Eligible Direct Deposit. As long as SoFi Bank can validate those details, you will start earning the APY for account holders with Eligible Direct Deposit from the date you contact SoFi for the next 31 calendar days. You will also be eligible for the APY for account holders with Eligible Direct Deposit on future Eligible Direct Deposits, as long as SoFi Bank can validate them.

Deposits that are not from an employer, payroll, or benefits provider or government agency, including but not limited to check deposits, peer-to-peer transfers (e.g., transfers from PayPal, Venmo, Wise, etc.), merchant transactions (e.g., transactions from PayPal, Stripe, Square, etc.), and bank ACH funds transfers and wire transfers from external accounts, or are non-recurring in nature (e.g., IRS tax refunds), do not constitute Eligible Direct Deposit activity. There is no minimum Eligible Direct Deposit amount required to qualify for the stated interest rate. SoFi Bank shall, in its sole discretion, assess each account holder's Eligible Direct Deposit activity to determine the applicability of rates and may request additional documentation for verification of eligibility.

See additional details at https://www.sofi.com/legal/banking-rate-sheet.

*Awards or rankings from NerdWallet are not indicative of future success or results. This award and its ratings are independently determined and awarded by their respective publications.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

We do not charge any account, service or maintenance fees for SoFi Checking and Savings. We do charge a transaction fee to process each outgoing wire transfer. SoFi does not charge a fee for incoming wire transfers, however the sending bank may charge a fee. Our fee policy is subject to change at any time. See the SoFi Bank Fee Sheet for details at sofi.com/legal/banking-fees/.
Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

Third Party Trademarks: Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®

SOBNK-Q225-082

Read more
An up-close image of the hand of a woman who is holding a pen and using a calculator to work on her 401(k) plan.

What Is an Expense Ratio?

An expense ratio is the annual fee that mutual funds and exchange-traded funds (ETFs) charge investors, to cover operating costs. The fee is deducted from your investment, reducing your returns each year — which is one reason why expense ratios have been shrinking.

Typically, investors may look for funds that offer lower expense ratios, as high expense ratios can take a substantial bite out of long-term returns, affecting investors’ financial plans. Here’s a look at how expense ratios are calculated, what they encompass, and other factors worth considering when choosing a mutual fund or ETF to invest in.

Key Points

•   Expense ratios are annual fees charged by funds to cover operating costs, calculated as total fund costs divided by assets under management.

•   Lower expense ratios benefit long-term returns, as higher fees can significantly reduce overall investment growth over time.

•   Management, custodial, and marketing fees are often included in expense ratios, but loads and redemption fees are charged separately.

•   Actively managed funds have higher expense ratios due to frequent trading and manager intervention, while passively managed funds are more cost-effective.

•   When evaluating funds, consider how they fit into your financial plan, investment objectives, and the components of the expense ratio.

How Expense Ratios Are Calculated

Though individual investors typically won’t find themselves in a situation where they need to calculate an expense ratio, it’s helpful to know how it’s done. To calculate expense ratios, funds use the following equation:

Expense Ratio = Total Fund Costs/Total Fund Assets Under Management

For example, if a fund holds $500 million in assets under management, and it costs $5 million to maintain the fund each year, the expense ratio would be:

$5 million/$500 million = 0.01

Expressed as a percentage, this translates into an expense ratio of 1%, meaning you would pay $10 for every $1,000 you have invested in this fund.

As you research funds you may come across two terms: gross expense ratio and net expense ratio. Both have to do with the waivers and reimbursements funds may use to attract new investors.

•   The gross expense ratio is the figure investors are charged without accounting for fee waivers or reimbursements.

•   The net expense ratio takes waivers and reimbursements into account, so it should be a lower amount.

Recommended: How Taxes, Fees, and Other Expenses Impact Your Investments

How Expense Ratios Are Charged

A fund’s expense ratio is expressed as a percentage of an individual’s investment in a fund. For example, if a fund has an expense ratio of 0.60%, an investor will pay $6.00 for every $1,000 they have invested in the fund.

The cost of an expense ratio is automatically deducted from an investor’s returns. In fact, when an investor looks at the daily net asset value of an ETF or a mutual fund, the expense ratio is already baked into the number that they see.

The Components of an Expense Ratio

The fees that make up the operating costs of a mutual fund or ETF can vary. Generally speaking, the investment fees included in an expense ratio will include the following:

Management Fees

The management fee is the amount paid to the person/s managing the money in the investment fund — they make decisions about which investments to buy and sell and when to execute trades. Management fees can vary depending on how much activity is required of these managers to maintain the fund.

Custodial Fees

Custodial fees cover the cost of safekeeping services, the process by which a fund or other service holds securities on an investor’s behalf, guarding the securities from being lost or stolen.

Marketing Fees

Also known as 12b-1 fees, marketing fees are used to pay for the advertising of the fund, some shareholder services, and even employee bonuses on occasion. FINRA caps these fees at 1% of your assets in the fund.

Other Investment Fees

Investors may be forced to pay other investment fees when they buy and sell mutual funds and ETFs, including commissions on trades to a broker. The cost of buying and selling securities inside the fund is not included as part of the expense ratio. Additional costs that are not considered operating expenses include loads, a fee mutual funds charge when investors purchase shares. Contingent deferred sales charges and redemption fees, which investors pay when they sell some mutual fund shares, are also paid separately from the expense ratio.

How to Research Expense Ratios

Luckily, you do not have to spend your time calculating expense ratios on your own. The Securities and Exchange Commission (SEC) requires that funds publish their expense ratios in a public document known as a prospectus. The prospectus reports information important to mutual fund and ETF investors, including investment objectives and who the fund managers are.

Online brokers often allow you to look up expense ratios for individual investment funds, and they may even offer tools that allow you to compare ratios across funds.

Average Expense Ratios

Expense ratios vary by fund depending on what investment strategy it’s using. Passively managed funds that frequently track an index, such as the S&P 500 index, and require little intervention from managers, tend to have lower expense ratios. ETFs are usually passively managed, as are some mutual funds. Other mutual funds may be actively managed, requiring a heavier touch from managers, which can jack up the expense ratio.

Expense ratios have been falling for decades, according to the most recent Morningstar Annual U.S. Fund Fee study, released in May 2025. In fact, that report notes that in 2024, the average expense ratio “paid by fund investors was less than half of what it was two decades ago.”


💡 Quick Tip: How to manage potential risk factors in a self directed investment account? Doing your research and employing strategies like dollar-cost averaging and diversification may help mitigate financial risk when trading stocks.

What’s a Good Expense Ratio?

When considering expense ratios across mutual funds and ETFs, it’s helpful to use average expense ratios as a benchmark to get an idea of whether a specific expense ratio is “good.”

Investors may want to target funds with expense ratios that are below average. The lower the expense ratio, the less expensive it is to invest in the fund, meaning more profits would go to the investor vs. the fund.

That said, some investors may prefer to invest in actively managed funds, which typically charge higher fees than passive or index funds.

Looking Beyond Expense Ratios

When comparing mutual funds and ETFs, an investor might choose to consider other factors in addition to expense ratios.

It can be a good idea to consider how a particular fund will fit in their overall financial plan. For example, individuals looking to build a diversified portfolio may want to target a fund that tracks a broad index like the Nasdaq or S&P 500. Or, investors with portfolios heavily weighted in domestic stocks may be on the hunt for funds that include more international stocks.

And it’s also a good idea to know the key differences between mutual funds and ETFs. ETFs, for example, are generally designed to be more tax efficient than mutual funds, which can also have a big impact on an investor’s ultimate return. ETFs are generally lower in cost than mutual funds as well.

The Takeaway

Expense ratios seem small, but they can have a big impact on investor returns. For example, if an individual invested $1,000 in an ETF with a 6% annual return and a 0.20% expense ratio, and continued making a $1,000 investment each year for the next 30 years, they would earn $81,756.91, and spend $3,044.76 on the fund’s expenses.

But expense ratios are only one of many factors to consider when choosing a mutual fund or ETF. Fundamentally your investment choices have to fit into your larger financial plan. But cost should always be a concern.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Opening and funding an Active Invest account gives you the opportunity to get up to $1,000 in the stock of your choice.¹

FAQ

What is an expense ratio?

An expense ratio in investing is an annual fee that many funds, such as mutual funds or ETFs, charge investors to cover operating and management expenses and costs.

How are expense ratios calculated?

Expense ratios, funds generally use a formula that divides total fund costs by the total fund assets under management.

What expenses does an expense ratio pay for?

Funds typically have many types of expenses and fees, and an expense ratio can wrap together management fees, custodial fees, marketing fees, and commissions together into a single annual charge for investors.


INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

Mutual Funds (MFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or clicking the prospectus link on the fund's respective page at sofi.com. You may also contact customer service at: 1.855.456.7634. Please read the prospectus carefully prior to investing.Mutual Funds must be bought and sold at NAV (Net Asset Value); unless otherwise noted in the prospectus, trades are only done once per day after the markets close. Investment returns are subject to risk, include the risk of loss. Shares may be worth more or less their original value when redeemed. The diversification of a mutual fund will not protect against loss. A mutual fund may not achieve its stated investment objective. Rebalancing and other activities within the fund may be subject to tax consequences.

S&P 500 Index: The S&P 500 Index is a market-capitalization-weighted index of 500 leading publicly traded companies in the U.S. It is not an investment product, but a measure of U.S. equity performance. Historical performance of the S&P 500 Index does not guarantee similar results in the future. The historical return of the S&P 500 Index shown does not include the reinvestment of dividends or account for investment fees, expenses, or taxes, which would reduce actual returns.
Exchange Traded Funds (ETFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or by emailing customer service at [email protected]. Please read the prospectus carefully prior to investing.

Fund Fees
If you invest in Exchange Traded Funds (ETFs) through SoFi Invest (either by buying them yourself or via investing in SoFi Invest’s automated investments, formerly SoFi Wealth), these funds will have their own management fees. These fees are not paid directly by you, but rather by the fund itself. these fees do reduce the fund’s returns. Check out each fund’s prospectus for details. SoFi Invest does not receive sales commissions, 12b-1 fees, or other fees from ETFs for investing such funds on behalf of advisory clients, though if SoFi Invest creates its own funds, it could earn management fees there.
SoFi Invest may waive all, or part of any of these fees, permanently or for a period of time, at its sole discretion for any reason. Fees are subject to change at any time. The current fee schedule will always be available in your Account Documents section of SoFi Invest.


Third Party Trademarks: Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®


¹Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

SOIN-Q225-113

Read more
What Is Crowdfunding? Definition & Examples

What Is Crowdfunding? Definition & Examples

Crowdfunding helps businesses and entrepreneurs raise capital for new ventures by pooling together small amounts of money from many investors. Crowdfunding is usually accomplished via an online platform that provides access to a wider network, but typically charges fees and may impose other terms.

While crowdfunding has a reputation for being business-focused, today many people use crowdfunding to help them accomplish a range of goals, from creating arts projects to paying medical bills.

Unlike angel or venture capital investors, crowdfunders can include private investors, institutional investors, friends, family, and even strangers.

Crowdfunding is an alternate take on traditional methods of financing a business through equity or debt. Crowdfunding offers some advantages to business owners who may not qualify for traditional loans or would prefer to avoid them. Crowdfunding does come with some downsides, and crowdfunding websites can be tricky.

Key Points

•   Crowfunding enables individuals or small businesses to raise small amounts of capital from a large pool of investors.

•   Unlike angel or VC investments, crowdfunding tends to be conducted via online platforms, many of which charge high fees.

•   Crowdfunders may include private investors, family, friends, or even strangers.

•   Crowdfunding is associated with startups, but these days many people use crowdfunding for a range of goals, even paying medical bills.

•   Crowdfunding platforms impose different terms; it’s important to understand the requirements in order to obtain the funds you raise.

What Is Crowdfunding?

Crowdfunding is more or less exactly what it sounds like: funding that comes from a crowd of people. Note, though, that regulators like the Securities and Exchange Commission (SEC) have their own definition of crowdfunding — but for our purposes, a broad definition will do.

Generally, crowdfunding for business is subject to federal securities laws. That means any efforts to raise capital through the crowd require SEC registration.


💡 Quick Tip: How do you decide if a certain trading platform or app is right for you? Ideally, the investment platform you choose offers the features that you need for your investment goals or strategy, e.g., an easy-to-use interface, data analysis, educational tools.

History of Crowdfunding

The concept of raising capital as a collective effort is not a new one.

For example, Ireland launched several loan funds in the 1700s and 1800s to help less-advantaged people gain access to credit. A group of wealthier citizens pooled their money together to provide the funding for those loans.

More recently, online crowdfunding began at the start of this century. In 2003, ArtistShare became the first crowdfunding website, allowing people to collectively fund the efforts of artists. At the time, the platform used the term “fan-funding” rather than crowdfunding to describe its mission.

In 2006, entrepreneur Michael Sullivan coined the term “crowdfunding,” using it to describe an ultimately failed video-blog project for which he was seeking backers.

Crowdfunding began to move into the mainstream in 2008, with the launch of Indiegogo, quickly followed by Kickstarter and GoFundMe. Many other crowdfunding platforms have since emerged, and these websites allow supporters to help people build projects or businesses, but they do not receive equity in return.

In 2012, President Barack Obama signed into law the Jumpstart Our Business Startups (JOBS) Act, which included a provision allowing equity crowdfunding. This permitted early-stage businesses to sell securities to raise funds via online platforms. The SEC followed up with the adoption of Regulation Crowdfunding to oversee the crowdfunding provisions included in the JOBS Act.

It’s important to bear in mind that crowdfunding was never meant solely for entrepreneurs. Historically speaking, across cultures, various types of group funding mechanisms have long existed. Even today, digital crowdfunding campaigns aim to help individuals with a range of financial needs, including charitable causes, personal emergencies, arts projects, as well as social or political organizations.

How Does Crowdfunding Work?

In general, crowdfunding works by allowing multiple people to contribute money to a common cause. To launch a campaign, an entrepreneur, artist, or other individual or entity will set up an account on an online crowdfunding platform.

Instead of presenting their product or service and their business plan to professional investors like venture capital firms, they’ll share it with the public and appeal for funds from them. The entrepreneurs will typically select a time period during which the investors can put money into the campaign to help it achieve its crowdfunding goal.

Crowdfunding is not a loan, in the traditional sense. The entrepreneur does not get the money they need to launch or scale their business from a lender. Instead, they tap into capital markets sourced from a group of people, which can include people they know as well as strangers.

With crowdfunding, anyone can invest, but there are limits on the amount that can be invested in Regulation Crowdfunding during a 12-month period. These limits reflect their net worth and income.

Here’s a brief look at how crowdfunding works:

•   If either your annual income or net worth is less than $107,000 you can invest up to the greater of either $2,200 or 5% of the lesser of your annual income or net worth during any 12-month period.

•   If both your annual income and net worth are equal to or more than $107,000 you can invest up to 10% of your income or net worth, whichever is less but not more than $107,000 during any 12-month period.

If you’re an accredited investor, there are no limits on how much you can invest. An accredited investor has earned income of at least $200,000 ($300,000 for married couples) in each of the two prior years and a net worth of over $1 million. Individuals who hold certain financial professional certifications can also get accredited investor status.

Crowdfunding vs IPO

It’s important to note that crowdfunding is not the same as launching an Initial Public Offering (IPO). IPOs involve taking a company public and offering shares to investors through a new stock issuance. This is another way businesses can raise capital.

The IPO process begins with getting an accurate business valuation. Once a company goes public, an IPO lock-up period prevents insiders who already own shares from selling them for a certain time period. This period may last anywhere from 90 to 180 days. When it’s over, investors can buy and sell shares of the company on public exchanges.

For businesses, an IPO could be an effective way to raise capital if there’s sufficient demand among investors who are interested in buying stock at IPO price. Meanwhile, IPO investing may be attractive to investors who are interested in getting on the ground floor of start-ups and early-stage companies.

How Many Types of Crowdfunding Are There?

There are different types of crowdfunding you can use to raise capital for your business. Each one works differently, though entrepreneurs may choose to use one or all of them for business fundraising. Here’s a closer look at how the various types of crowdfunding work.

Rewards-Based Crowdfunding

Rewards-based crowdfunding allows you to raise capital from the crowd in exchange for some type of reward. For example, say you’re launching a start-up that produces eco-friendly water bottles. In exchange for funding your campaign, you may choose to offer your backers samples of your product.

This type of crowdfunding can be helpful for testing the waters, so to speak, to gauge interest in your product. If your campaign succeeds, that could be a sign that there’s sufficient consumer interest in your offerings. But if your efforts to raise capital fizzle, it could mean your idea needs some tweaking.

Donation-Based Crowdfunding

Donation-based crowdfunding allows you to raise funds on a donation basis, with no rewards offered.

With this type of crowdfunding, you’re asking people to give money to your cause, e.g., rebuilding your home after a natural disaster or paying down medical bills. Succeeding with this type of crowdfunding campaign may depend less on the product or service you’re trying to launch than on the story behind your business.

Equity Crowdfunding

Equity crowdfunding allows you to raise capital for your business by offering unlisted shares or equity in your business to investors. This is the type of crowdfunding that falls under the Regulation Crowdfunding heading.

Equity crowdfunding can be better than rewards-based or donation-based crowdfunding if you need to raise large amounts of money for your business. The tradeoff, however, is that you have to be sure that you’re observing SEC regulations for launching this type of campaign, and you’ll need to spend time carefully determining the value of your business.

Peer-to-Peer Lending

Peer-to-peer (P2P) lending is another type of crowdfunding that allows businesses to raise capital through pooled loans. With this kind of crowdfunding, you borrow money from a group of investors. You then pay that money back over time with interest.

Getting a peer-to-peer loan may be preferable if you’d rather not give up equity shares in the business or deal with regulatory issues. And a P2P loan may be easier to qualify for compared to traditional business loans.

There is, however, the cost to consider. If you have a lower credit score, you could end up with a higher interest rate which would make this type of loan more expensive.

Pros and Cons of Crowdfunding

Relying on different crowdfunding methods can benefit businesses in a number of ways. Companies may lean toward crowdfunding in lieu of other financing methods, including debt financing with loans, or equity financing through angel investors or venture capitalists. There are, however, some potential drawbacks associated with crowdfunding for business. Here’s a quick rundown of how both sides compare.

Crowdfunding Pros

•   Raise capital without trading equity. Venture capital and angel investments require businesses to trade equity or ownership shares for capital. Depending on the types of crowdfunding you’re using, you may not have to give up any ownership to get the capital you need.

•   Increased visibility. Launching a crowdfunding campaign online through a funding platform and/or social media could help attract attention from investors and potential clients or customers alike, increasing brand awareness.

•   Get funding when you can’t qualify for loans. If you’re having trouble getting approved for a business loan or start-up loan, crowdfunding could help you access the capital you need without having to meet a lender’s strict standards.

Crowdfunding Cons

•   Requires time and effort. Launching a successful crowdfunding campaign means doing your research to understand who your campaign is likely to reach and what kind of response it’s likely to get. In that sense, it can seem more complicated than filling out a loan application.

•   No guarantees. Using crowdfunding to raise capital for your business is risky because there’s no guarantee that your campaign will attract the type or number of investors you need. It’s possible that you may put in a lot of work to promote a campaign only to come up short with funding.

•   Fees. Crowdfunding platforms typically charge fees — for example, a percentage of the money raised — to launch and run a campaign. The fees can vary from platform to platform but it’s important to factor the costs in if you’re considering this fundraising method.

•   Scams. Owing to the proliferation of crowdfunding platforms, some scammers have found ways to defraud potential investors.

💡 Quick Tip: Newbie investors may be tempted to buy into the market based on recent news headlines or other types of hype. That’s rarely a good idea. Making good investment choices shouldn’t stem from strong emotions, but a solid strategy.

How to Decide If Crowdfunding Is Right for Your Business

If you look at some of the most successful crowdfunding examples, you’ll see that it’s possible for companies to raise large amounts of capital this way. Some of the most successful crowdfunding campaigns, in terms of outpacing their original funding goals, include numerous crypto- and blockchain-related projects, entertainment (such as movies, video games, and even novels), wind farms, solar-powered cars and more.

•   The Micro, a 3D printer that raised $3.4 million in 11 minutes, easily surpassing its original $50,000 fundraising goal

•   Reading Rainbow, which raised over $5 million and broke the Kickstarter record for having the most backers of any project

•   Pono, which met its $800,000 goal within a day of campaign launch and went on to raise more than $6 million

•   Pebble smartwatch, which with more than $10 million raised is the most funded Kickstarter campaign of all time

Whether crowdfunding, an IPO, or some other source of capital is right for your business depends on how much capital you need to raise, whether you’re interested in or able to qualify for loans, and what types of crowdfunding you’re interested in. Weighing the pros and cons and comparing crowdfunding to other types of equity and debt financing can help you decide what may work best for your business.

The Takeaway

Crowdfunding involves raising capital for a business, the arts, or other ventures by soliciting a large number of small investors. Crowdfunding can also have appeal for investors as well, though it’s important to understand how SEC regulations work. It has pros and cons for both entrepreneurs and investors.

If you’re interested in funding up-and-coming companies without having to observe net worth and income requirements, you can consider a number of different avenues.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Invest with as little as $5 with a SoFi Active Investing account.

FAQ

Do you have to pay back crowdfunding money?

Generally no. People contribute money to the business or cause, without the expectation of being repaid. In the case of debt-based crowdfunding, where the capital supplied is structured more like a loan, those funds would be repaid according to the terms investors agreed to.

What are four kinds of crowdfunding?

There are generally four common types of crowdfunding. Donation-based crowdfunding is when people donate money without expecting anything in return (reward-based means backers get a product or service in exchange for capital). Equity crowdfunding allows investors to get shares in the enterprise. Debt-based crowdfunding is like a collective loan, which has to be repaid with interest.

What is the downside of crowdfunding?

One downside of crowdfunding is that, while it can be easy to set up a campaign, it takes a lot of effort and energy to promote it, sustain it, and get enough attention that your crowdfunding campaign takes off. Crowdfunding can also include substantial fees — and there’s always the risk that your endeavor won’t raise enough money.


About the author

Rebecca Lake

Rebecca Lake

Rebecca Lake has been a finance writer for nearly a decade, specializing in personal finance, investing, and small business. She is a contributor at Forbes Advisor, SmartAsset, Investopedia, The Balance, MyBankTracker, MoneyRates and CreditCards.com. Read full bio.



Photo credit: iStock/oatawa

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Investing in an Initial Public Offering (IPO) involves substantial risk, including the risk of loss. Further, there are a variety of risk factors to consider when investing in an IPO, including but not limited to, unproven management, significant debt, and lack of operating history. For a comprehensive discussion of these risks please refer to SoFi Securities’ IPO Risk Disclosure Statement. This should not be considered a recommendation to participate in IPOs and investors should carefully read the offering prospectus to determine whether an offering is consistent with their investment objectives, risk tolerance, and financial situation. New offerings generally have high demand and there are a limited number of shares available for distribution to participants. Many customers may not be allocated shares and share allocations may be significantly smaller than the shares requested in the customer’s initial offer (Indication of Interest). For more information on the allocation process please visit IPO Allocation Procedures.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

SOIN-Q225-100

Read more
TLS 1.2 Encrypted
Equal Housing Lender