Guide to Zero-Coupon Certificates of Deposit (CDs)

Guide to Zero-Coupon Certificates of Deposit (CDs)

A zero-coupon certificate of deposit or zero-coupon CD is a type of CD that’s purchased at a discount and pays out interest at maturity. Zero-coupon CDs can offer higher yields than standard CDs for investors who have the patience to wait until maturity to collect their original deposit and the interest earned.

Zero-coupon certificates of deposit are similar to bonds, in that both are considered low-risk, fixed-income instruments, but they serve different purposes in a portfolio. Understanding how a zero-coupon CD works can make it easier to decide if it’s a good investment.

What Is a Zero-Coupon CD?

To understand zero-coupon CDs, let’s recap how a certificate of deposit works. A CD account, also referred to as a time-deposit or term-deposit account, is designed to hold money for a specified period of time. While the money is in the CD, it earns interest at a rate determined by the CD issuer — and the investor cannot add to or withdraw from the account.

CDs are FDIC or NCUA insured when held at a member bank or credit union. That means deposits are insured up to $250,000.

CDs are some of the most common interest-bearing accounts banks offer, alongside savings accounts and money market accounts (MMAs).

A zero-coupon certificate of deposit does not pay periodic interest. Instead, the interest is paid out at the end of the CD’s maturity term. This can allow the purchaser of the CD to potentially earn a higher rate of return because zero-coupon CDs are sold at a discount to face value, but the investor is paid the full face value at maturity.

Recommended: CD Loans, Explained

By comparison, traditional certificates of deposit pay interest periodically. For example, you might open a CD at your bank with interest that compounds daily. Other CDs can compound monthly. Either way, you’d receive an interest payment in your CD account for each month that you hold it until it matures.

Once the CD matures, you’d be able to withdraw the initial amount you deposited along with the compound interest. You could also roll the entire amount into a new CD if you’d prefer.

Remember: Withdrawing money from a CD early can trigger an early withdrawal penalty equal to some or all of the interest earned.

How Do Zero-Coupon CDs Work?

Ordinarily when you buy a CD, you’d deposit an amount equal to or greater than the minimum deposit specified by the bank. You’d then earn interest on that amount for the entirety of the CD’s maturity term.

With zero-coupon CD accounts, though, you’re purchasing the CDs for less than their face value. But at the end of the CD’s term, you’d be paid out the full face value of the CD. The discount — and your interest earned — is the difference between what you pay for the CD and what you collect at maturity. So you can easily see at a glance how much you’ll earn from a zero-coupon CD investment.

In a sense, that’s similar to how the coupon rate of a bond works. A bond’s coupon is the annual interest rate that’s paid out, typically on a semiannual basis. The coupon rate is always tied to a bond’s face value. So a $1,000 bond with a 5% interest rate has a 5% coupon rate, meaning a $50 annual payout until it matures.

Real World Example of a Zero-Coupon CD

Here’s a simple example of how a zero-coupon CD works. Say your bank offers a zero-coupon certificate of deposit with a face value of $10,000. You have the opportunity to purchase the CD for $8,000, a discount of $2,000. The CD has a maturity term of five years.

You wouldn’t receive any interest payments from the CD until maturity. And since the CD has a set term, you wouldn’t be able to withdraw money from the account early. But assuming your CD is held at an FDIC- or NCUA-member institution, the risk of losing money is very low.

At the end of the five years, the bank pays you the full $10,000 face value of the CD. So you’ve received $400 per year in interest income for the duration of the CD’s maturity term — or 5% per year. You can then use that money to purchase another zero-coupon CD or invest it any other way you’d like.

Tips When Investing in a Zero-Coupon CD

If you’re interested in zero-coupon CDs, there are a few things to consider to make sure they’re a good investment for you. Specifically, it’s important to look at:

•   What the CD is selling for (i.e., how big of a discount you’re getting to its face value)

•   How long you’ll have to hold the CD until it reaches maturity

•   The face value amount of the CD (and what the bank will pay you in full, once it matures)

It’s easy to be tempted by a zero-coupon certificate of deposit that offers a steep discount between the face value and the amount paid out at maturity. But consider what kind of trade-off you might be making in terms of how long you have to hold the CD.

If you don’t have the patience to wait out a longer maturity term, or you need the money in the shorter term, then the prospect of higher returns may hold less sway for you. Also, keep in mind what kind of liquidity you’re looking for. If you think you might need to withdraw savings for any reason before maturity, then a standard CD could be a better fit.

Comparing zero-coupon CD offerings at different banks can help you find one that fits your needs and goals. You may also consider other types of cash equivalents, such as money market funds or short-term government bonds if you’re looking for alternatives to zero-coupon CDs.

Recommended: How to Invest in CDs: A Beginner’s Guide

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Pros of Zero-Coupon CDs

Zero-coupon CDs have some features that could make them more attractive than other types of CDs. The main advantages of investing in zero coupon certificates of deposit include:

•   Higher return potential than regular CDs

•   Guaranteed returns, since you’re unable to withdraw money before maturity

•   Suited for longer-term goals

•   Can be federally insured

Zero-coupon CDs are low-risk investments, which can make them more appealing than bonds. While bonds are considered low-risk investments generally, if the bond issuer defaults, then you might walk away from your investment with nothing.

A zero-coupon certificate of deposit, on the other hand, does not carry this same default risk because your money is insured up to $250,000. There is, however, a risk that the CD issuer could “call” the CD before it matures (see more in the next section).

Cons of Zero-Coupon CDs

Every investment has features that may be sticking points for investors. If you’re wondering what the downsides of zero-coupon CDs are, here are a few things to consider:

•   No periodic interest payments

•   No liquidity, since you’re required to keep your money in the CD until maturity

•   Some zero-coupon CDs may be callable, which means the issuer can redeem them before maturity, and the investor won’t get the full face value

•   Taxes are due on the interest that accrues annually, even though the interest isn’t paid out until maturity

It may be helpful to talk to your financial advisor or a tax expert about the tax implications of zero-coupon CDs. It’s possible that the added “income” from these CDs that you have to report each year could increase your tax liability.

How to Collect Interest on Zero-Coupon CDs

Since zero-coupon CDs only pay out at interest at the end of the maturity term, all you have to do to collect the interest is wait until the CD matures. You can direct the bank that issued the CD to deposit the principal and interest into a savings account or another bank account. Or you can use the interest and principal to purchase new CDs.

It’s important to ask the bank what options you’ll have for collecting the interest when the CD matures to make sure renewal isn’t automatic. With regular CDs, banks may give you a window leading up to maturity in which you can specify what you’d like to do with the money in your account. If you don’t ask for the money to be out to you it may be rolled over to a new CD instead.

How to Value Zero-Coupon CDs

The face value of a zero-coupon CD is the amount that’s paid to you at maturity. Banks should specify what the face value of the CD is before you purchase it so you understand how much you’re going to get back later.

In terms of whether a specific zero-coupon CD is worth the money, it helps to look at how much of a discount you’re getting and what that equates to in terms of average interest earned during each year of maturity.

Purchasing a $10,000 zero-coupon CD for $8,000, for example, means you’re getting it at 20% below face value. Buying a $5,000 zero-coupon CD for $4,500, on the other hand, means you’re only getting a 10% discount.

Of course, you’ll also want to keep the maturity term in perspective when assessing what a zero-coupon CD is worth to you personally. Getting a 10% discount for a CD with a three-year maturity term, for example, may trump a 20% discount for a five-year CD, especially if you don’t want to tie up your money for that long.

The Takeaway

Investing in zero-coupon CDs could be a good fit if you’re looking for a low-risk way to save money for a long-term financial goal, and you’d like a higher yield than most other cash equivalents.

Zero-coupon CDs are sold at a discount to face value, and while the investor doesn’t accrue interest payments annually, they get the full face value at maturity — which often adds up to a higher yield than most savings vehicles. And because the difference between the discount and the face value is clear, zero-coupon CDs are predictable investments (e.g. you buy a $5,000 CD for $4,000, but you collect $5,000 at maturity).

As with any investment, it’s important for investors to know the terms before they commit any funds. For example, zero-coupon CDs don’t pay periodic interest, but the account holder is expected to pay taxes on the amount of interest earned each year (even though they don’t collect it until they cash out or roll over the CD).

If you’re eager to earn a higher rate on your savings, you’ve got a lot of options — including the new high-yield bank account with SoFi. With SoFi, you don’t pay management fees or account fees, and you can earn a competitive APY.

Better banking is here with SoFi, NerdWallet’s 2024 winner for Best Checking Account Overall.* Enjoy up to 4.60% APY on SoFi Checking and Savings.

FAQ

What is a coupon on a CD?

The coupon on a CD is its periodic interest payment. When a CD is zero coupon, that means it doesn’t pay out interest monthly or annually. Instead, the investor gets the full amount of interest earned paid out to them when the CD reaches maturity.

Is a certificate of deposit a zero-coupon bond?

Certificates of deposit and bonds are two different types of savings vehicles. While a CD can be zero-coupon the same way that a bond can, your money is not invested in the same way. CD accounts also don’t carry the same types of risk that bonds can present.

Are CDs safer than bonds?

CDs can be safer than bonds since CDs don’t carry default risk. A bond is only as good as the entity that issues it. If the issuer defaults, then bond investors can lose money. CDs, on the other hand, are issued by banks and typically covered by FDIC insurance which can make them safer investments.


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Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

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Investment Property Guide: Definition, Types, Pros and Cons

Suppose you’re one of the lucky few who have substantial savings, built an emergency fund, and are well on your way to a healthy retirement portfolio. In that case, it may be time to think about diversifying your financial portfolio. An investment property may be a solid option to do that.

Real estate investing can help diversify your existing investment portfolio and bring an additional income stream. But before taking the plunge to invest in real estate, here’s what you need to know about investment properties and how to invest in this asset class.

What is an Investment Property?

An investment property is a piece of real estate purchased to earn a return on the investment through rental income or the property’s future resale.

Usually, an investment property differs from an investor’s primary residence or a second home. It can be more challenging for investors to secure financing for an investment property because lenders see it as riskier than a primary residence.

Investors often treat property as a long-term investment. Over a given period, investors can benefit from a stream of rental income and capital appreciation, where the value of a property increases over time.

Most investors get into real estate investing with this long-term time horizon, but some investors treat investing in property as a short-term trade. Investors do this by house flipping, which is when real estate is purchased, renovated, and sold for profit in a short amount of time.

Types of Investment Properties

Residential real estate is a type of property used for people to live in, like single-family homes, apartments, townhouses, and more. Most people think of residential real estate when investing in property.

💡 Recommended: Investing in Single Family vs. Multi Family Houses

However, that is just one type of investment property. Other types of investment properties include:

•  Commercial: Commercial real estate is a term used to describe a piece of land or property used for business purposes. Commercial real estate can include office buildings, warehouses, retail space, large apartment developments, etc. While less common for individual investors, commercial real estate may still be an attractive investment that offers higher rents than residential property, though with increased costs.

•  Mixed-use: A mixed-use property can be used for both commercial and residential purposes. For instance, a building may have a retail storefront on the main floor, while the upper portion of the structure consists of residential apartments or condos.

Who Is an Investment Property Right For?

An investment property is usually a good fit for those interested in earning rental income or owning an appreciating asset. Investing in property can be a way to diversify a financial portfolio, combining it with a mix of stocks, bonds, and other assets.

Additionally, some people invest for the tax benefits associated with real estate investment, while others invest for the ability to build equity in a property.

No matter your reason for investing in real estate, it is vital to research and understand the risks and potential rewards associated with this type of investment.

Pros of Investing in Property

Here are some of the advantages of investing in property. However, these advantages are not guaranteed; investors must research properties and real estate markets to increase the odds of generating returns.

Potential for High Returns

If the real estate you own increases in value over time, you can sell it for a profit. However, this price appreciation isn’t guaranteed.

Passive Rental Income

Investing in real estate can be a way to generate relatively passive income. Whether you invest in residential or commercial real estate, you can rent out your space to tenants and receive regular rental income.

Hedge Against Inflation

Real estate investments may protect against inflation. When the prices of goods and services rise, home values and rents typically increase. Investment properties can therefore provide you with increasing monthly income and appreciation to help protect you when consumer prices are going up.

Potential Tax Advantages

Investing in real estate comes with tax benefits. You can deduct several expenses associated with owning an investment property from your taxes, including your property taxes, mortgage interest, and other expenses.

Cons of Investing in Property

Like any investment, there are potential downsides to investing in property.

High Upfront Costs

Directly investing in property generally requires higher upfront costs than primary residences. Lenders usually require higher down payments and interest rates for investment properties. This makes it difficult for some people who don’t have the initial capital to invest in a property.

High Maintenance Costs

Maintaining a property can be expensive and time-consuming, and it is essential to factor in these costs when considering an investment.

Illiquidity

Real estate isn’t a liquid asset. It could be complicated if you want to sell the property, and you may not be able to sell the property at the price you want.

Real Estate Market Risks

The real estate market can be volatile, and there is always the risk that your investment may not perform as well as you hoped. It’s important to do market research to make sure your investment property is in a location that may experience price increases.

How to Invest in Property

Rental Properties

Purchasing a residential investment property to rent out to tenants is a popular way to invest in property. This strategy allows investors to reap the benefits of generating rental income and price appreciation.

Before you directly invest in a property, it’s important to determine how much you have to spend on this property upfront. Also, it would be best if you have the time to take care of it or have the means to employ someone else to maintain the property.

It’s often beneficial to look in neighborhoods or areas you are familiar with to limit surprises down the line. You may also want to consider neighborhoods where experts think a property is likely to increase in value.

Real Estate Investment Trust (REIT)

Buying and selling the shares of real estate investment trusts (REITs) is one of the easier ways to invest in real estate. With a REIT, an investor buys into a piece of a real estate venture, not the whole thing. There’s less responsibility and pressure on the shareholder when compared to purchasing an investment property.

When a person invests in a REIT, they’re investing in a real estate company that owns and operates anything from malls, office complexes, warehouses, apartment buildings, mortgages, etc. It’s a way for someone to add a diverse mix of real estate investments to their portfolio without developing real estate.

In addition to diversification, earning consistent dividends can be a compelling reason for investors to get involved with REITs. REITs are required by law to pay at least 90% of their income in dividends. The REIT’s management can decide to pay out more than 90%, but they can’t drop below that percentage.

Many, but not all, REITs are registered with the SEC (Securities and Exchange Commission) and can be found on the stock market, where they’re publicly traded. Investors can also buy REITs registered with the SEC but are not publicly traded.

💡 Recommended: Pros & Cons of Investing in REITs

Interest Rates on Investment Properties

Lenders treat investment property loans differently because people are more likely to default on an investment property loan than on a primary residence mortgage.

Typically, lenders will charge a higher interest rate on an investment property than on an owner-occupied property. So if the rate was at 5% for your primary home mortgage, you might have a 6% to 8% interest rate on your investment property mortgage.

Lenders often require at least a 20% down payment to purchase an investment property. This down payment minimum may be higher, depending on the borrower’s credit score and savings.

The Takeaway

Adding an investment property to your financial portfolio can be a good option to build wealth. However, real estate investments come with a lot of work, especially if you decide to invest directly in a property; not everyone is cut out to be a landlord.

Fortunately, investors don’t have to invest directly in real estate or resort to house flipping to get exposure to real estate. Investors can invest in various publicly-traded REITs to benefit from their potential share price appreciation and regular dividends. And with the SoFi Invest® online trading platform, investors can trade stocks and exchange-traded funds (ETFs) for as little as $5.

See how a SoFi Invest account can help you build wealth.


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INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Invest encompasses two distinct companies, with various products and services offered to investors as described below: Individual customer accounts may be subject to the terms applicable to one or more of these platforms.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

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SWOT Analysis, Explained: Definition and Examples

A SWOT analysis is a tool used by businesses and investors to assess a company’s strengths, weaknesses, opportunities, and threats. Businesses often use the SWOT framework to help make strategic decisions about where to allocate resources and how to respond to changes in the marketplace.

Investors can use a SWOT analysis to decide whether or not to invest in a particular company. This can be helpful because investors look for any way to evaluate stocks and other investments. By conducting a SWOT Analysis on a specific company, it can be one more tool in an investor’s toolkit when choosing what stocks to buy and sell.

What Is a SWOT Analysis?

SWOT is an acronym that stands for Strength, Weakness, Opportunity, and Threats. Analysts who use a SWOT analysis consider these four key aspects of a company to determine its future performance.

Initially, SWOT analyses were used by businesses to assess a firm’s operations. But now, SWOT analyses are used by all sorts of organizations and individuals, including investors.

When using the SWOT framework, investors consider a company’s internal operations and external competition with the expectation that this will provide a well-rounded view of where the stock lies—and where it might be headed.

💡 Recommended: How to Analyze a Stock

Strengths and weaknesses are a company’s elements that give it a relative advantage or disadvantage over its competitors. In this analysis, the strengths and weaknesses usually come from internal factors involving the company’s operations. Opportunities and threats typically come from external factors in the company’s industry or the overall economy.

Many investors probably use some form of a SWOT analysis already, whether they realize it or not. Common sense could compel investors to consider the strengths and weaknesses of a company to some extent.

Using the formal SWOT analysis may give an investor a more systematic, in-depth picture of a company’s present and its potential future.

💡 Recommended: How to Evaluate a Stock Before You Buy

SWOT Analysis Matrix

Business analysts and investors usually depict a SWOT analysis in a table, with quadrants dedicated to each element. Analysts typically create a list of questions for each component that they can answer with quantitative and qualitative data. Strengths and weaknesses are listed first, followed by opportunities and threats.

Example SWOT Analysis Matrix

Strengths Weakness

•   What products are performing well?

•   What assets does the company have?

•   What unique resources and relationships does the company have access to?

•   What areas of the company need to improve?

•   How much debt does the company have?

•   What complaints do customers usually have?

Opportunities Threats

•   Could the company offer additional products or enter a new market?

•   Is there talent available that the company could hire?

•   Could the company leverage new technology to improve operations?

•   Do regulations threaten business operations?

•   Is the company positioned to withstand an economic downturn?

•   Are there any outside security risks?

How to Do a SWOT Analysis

There are several ways to approach a SWOT analysis. Regardless of the method used, analysts should look at a company’s strengths, weaknesses, opportunities, and threats to identify the key factors that will impact an investment.

Strengths

Strengths may be areas or characteristics where a company excels and has a competitive advantage over its peers. Examples of strength include having a solid brand, conducting innovative research on new technologies or products, or cornering the market for a particular sector in an area (e.g., being the first legal cannabis company in a state that recently legalized cannabis).

Analysis of strength might also come from simply looking at a company’s financial statements. Rising quarterly earnings and dividends, for example, might be considered a strength because it means the company is growing.

Weakness

If a company doesn’t perform well in critical areas that typically indicate strength, that could show a potential weakness. Declining earnings, cutting or suspending dividends, or a general lack of promising research and development could be signs of weakness. Additionally, analysts may consider inexperienced management or high employee turnover as weaknesses.

Opportunities

Opportunities are potential external factors that a company may be able to take advantage of. For example, suppose a pharmaceutical company specializes in manufacturing a particular type of drug, and that drug is expected to be approved by regulators in another country. In that case, that could be seen as an opportunity to enter a new market. However, it’s important to note that the existence of an opportunity and the reality of a company seizing it are two different things.

Threats

Threats are external factors that may harm a company. For a company specializing in oil and petroleum products, the rising trend of electric vehicles (EVs), renewable energy tech, and shifting consumer trends toward sustainable practices could pose a significant threat. This trend may threaten an entire industry, especially with the growth in renewable energy and green investing.

Other examples include a company’s most significant product becoming obsolete (like film and digital cameras did once smartphones became widespread) or a significant competitor encroaching on its business.

How to Use a SWOT Analysis

The best way to use a SWOT analysis will vary depending on the specific situation and goals of the investor conducting the analysis. However, some general tips on how to use a SWOT analysis effectively include:

•  Clearly define the purpose of the SWOT analysis.

•  Gather as much relevant information as possible. This may involve conducting market research or analyzing data.

•  Be honest and objective in your assessment. It is important to avoid bias or personal opinion when conducting a SWOT analysis.

•  Periodically review and update the SWOT analysis. As the market environment changes, the SWOT factors will affect the company. Investors want to regularly review and update a SWOT analysis to ensure it remains relevant.

Additionally, investors can gather internal and external data to use the SWOT analysis framework.

💡 Recommended: Using Fundamental Analysis to Choose Stocks

Internal

As noted above, strengths and weaknesses refer to a company’s internal operations. These are the resources and experiences readily available to a company. The following are some common internal factors that investors consider when determining a company’s strengths and weaknesses:

•  Financial resources: Revenue, earnings, and investments

•  Physical resources: facilities and equipment

•  Intangible assets: brand name, trademarks, patents, and copyrights

•  Human resources

External

External forces influence and affect every company. They may present opportunities or threats to a company or potential investment. External factors are typically things a company doesn’t directly control, such as the following:

•  Market trends: new products and technology advancements

•  Economic trends: local, national, and global financial and economic trends

•  Demographics

•  Regulations

💡 Recommended: Understanding Economic Indicators

Example of a SWOT Analysis

For investors interested in conducting a SWOT analysis, here is an example of one by looking at Netflix.

Netflix Strengths

One of Netflix’s main strengths is its brand recognition — Netflix has become synonymous with online video streaming. The general public sometimes uses “Netflix” to mean all streaming.

Like Netflix, Amazon, Apple, Meta, and Nike all have strong brands as one of their key strengths. These corporations also have the following strengths:

•  Amazon: The e-commerce giant has developed an industry-leading logistics and distribution network that ensures quick delivery times to customers

•  Apple: The technology company invests substantial resources into the research and development of its products and services.

•  Meta: The social media company, formerly known as Facebook, has a diversified portfolio of business units – like Facebook, WhatsApp, and Instagram – that gives it a substantial market share.

•  Nike: The apparel company creates strong marketing and advertising campaigns to target more customers.

While Netflix does have many competitors that are threatening its business, the company still has several other strengths because they were the first big player in the streaming space. Additionally, the company produces a lot of exclusive content not available on any other streaming platform.

Netflix Weaknesses

A potential weakness for Netflix is its high debt levels. The company’s debt rose from shy of $1 billion in 2014 to more than $16 billion in 2020. The company increased its borrowing as it shifted from licensing content to becoming a large television and movie production studio. However, this debt level may constrict future growth, especially in a rising interest rate environment.

Netflix Opportunities

One opportunity that Netflix may consider is adding an ad-based model with a lower-priced subscription tier. This opportunity could help the company gain increased revenue from advertisements on its platform while also attracting subscribers interested in signing up for the service at a lower price.

Netflix Threats

The visible threats to Netflix would likely be their competitors, including Hulu, Amazon Prime, Disney+, and HBO Max. They also have a recognizable, trusted name and plenty of exclusive content not available on other platforms. Disney+, in particular, has gained a large number of subscribers since it was made available.

Additionally, Netflix faces threats from macroeconomic factors, like rising inflation and the tightening of consumer spending. Because of the prevalence of competitors and the increasing cost of a Netflix subscription, consumers may be willing to cancel their subscriptions.

How Can Investors Use SWOT Analysis?

There are several ways that investors can use SWOT analysis. One way is to use it as a tool to screen companies. For example, an investor could use a SWOT analysis to determine companies with a solid competitive position and are well-positioned to take advantage of opportunities in the market.

Investors can also use SWOT analyses to monitor a company’s performance. An investor may conduct periodic SWOT analyses to track a company’s progress in its competitive position and growth prospects.

The Takeaway

Even if they don’t know what a SWOT analysis is, investors usually consider at least one of the four areas of strengths, weaknesses, opportunities, and threats when making investment decisions. However, investors can leverage a SWOT analysis to look at all four factors from a systematic, big-picture perspective, providing investment insights that might have been missed otherwise. That is the essence of SWOT analysis.

While SWOT analysis won’t eliminate investment risks, it is one more way for an investor to be as informed as possible before making any financial decision.

The SoFi Invest® investment app offers a variety of options so you can invest in line with your personal risk preferences and financial goals. With SoFi Invest, you can trade stocks and ETFs for as little as $5.

Find out how SoFi Invest can help you choose investments that suit your needs.


SoFi Invest®
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Invest encompasses two distinct companies, with various products and services offered to investors as described below: Individual customer accounts may be subject to the terms applicable to one or more of these platforms.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.

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How to Buy Mutual Funds Online

How to Buy Mutual Funds Online

In the past, most people worked one-on-one with financial advisors and brokers to help build and manage their portfolios. Often, through these financial professionals, investors could buy and sell mutual funds. However, online investing has changed this model quite a bit. In fact, it can be quite cost-effective to buy mutual funds online yourself.

A mutual fund can help you create a balanced and diversified portfolio so you don’t have to spend your days poring over the stock market. Thus, it helps if investors know what mutual funds are and know how to buy mutual funds online.

What Are Mutual Funds?

Mutual funds are a type of investment vehicle made up of a pool of money from many different investors. The money in the fund is then used to buy various assets, such as stocks, bonds, and other securities. When you buy a share of a mutual fund, you’re buying a fraction of all the securities in the fund. By doing this, you benefit from diversification.

For most beginning investors looking to put money into an investment portfolio, it would be difficult, expensive, and time-consuming to buy enough individual stocks and bonds to create a balanced portfolio.

Buying shares of a fund, on the other hand, gives you access to more diversity. So, if one of the assets in your mutual fund tanks, that loss could be balanced out by other securities that may be still performing well. On the other hand, if you only had your savings invested in the stocks of two or three companies, and the shares of one of those companies crash, you’ll take a more significant loss.

Mutual funds are overseen by portfolio managers who monitor the holdings in the fund, make adjustments, and rebalance the fund as necessary to achieve higher returns for their investors.

The funds can be actively managed or passively managed. An actively managed fund is one in which securities might be more heavily traded with the hopes of bringing high returns. In contrast, a passively managed fund tracks an established index, like the S&P 500, making smaller adjustments to align with the index’s performance.

💡 Recommended: Active vs. Passive Investing: Differences Explained

What Are Some Examples of Mutual Funds?

There are many different types of mutual funds that are made and managed to give investors access to different investment strategies. Here are a few categories of mutual funds:

Asset class funds

These are funds designed around the concept of investing in similar types of assets with similar risks, such as small-cap growth stocks or high-yield bonds. These mutual funds help you diversify over a single asset class and are just one part of a balanced portfolio.

Industry funds

Industry funds, sometimes called sector funds, invest in a mix of securities within a specific market or industry, such as technology, oil, or agriculture. Like asset class funds, they help you invest in a range of companies within a specific area.

Target date funds

Target date funds work a little differently than asset and industry funds. They are a set-it-and-forget-it investment tool designed to help you grow your investments over a set period. Many investors use target date funds to help build wealth for retirement.

For instance, a forty-year target date fund will carry higher risk securities, like stocks, in the early years of the time horizon with the goal of potentially high returns. Then, the fund will steadily shift towards lower-risk investments, like bonds, designed to preserve capital over time. These can be a good option for those who don’t want to spend a lot of time managing their 401(k)s or IRAs.

Exchange traded funds

Exchange-traded funds (ETFs) are similar to mutual funds. Both are professionally managed investment funds and offer investors slices of the portfolio. However, investors trade ETFs on a stock exchange, and like a stock, its value changes throughout the day. In contrast, a mutual fund is only priced once a day based on its net asset value (NAV) and is bought and sold through its sponsor.

💡 Recommended: ETFs vs. Mutual Funds: Learning the Difference

Pros of Buying Mutual Funds

Diversification

By investing in a mutual fund, you can spread your investment across a broad range of industries, companies, and sectors, which can help to mitigate risk.

Professional Management

Mutual funds are managed by professional portfolio managers who have the experience and expertise to make investment decisions on your behalf.

Reinvestment

Investors can take advantage of dividend, interest, and other income reinvestment in a mutual fund. For example, when a mutual fund pays out dividends, investors can usually reinvest the money without any fees. This can help investors grow wealth by compounding returns.

Convenience

Mutual funds offer a degree of convenience, as you don’t have to do extensive research and select individual investments.

Cons of Buying Mutual Funds

High Fees

The investment fees associated with mutual funds can be high, eating into your investment returns. Because mutual funds are professionally managed, they will charge fees to cover the management and operation expenses.

High Investment Minimums

Many mutual funds have investment minimums, requiring you to invest anywhere between $500 to $5,000 to participate in the fund. This can be an issue for investors who don’t have the initial capital to join the mutual fund.

Liquidity

Mutual funds can be illiquid because they can only be bought and sold once daily. This means that it can be challenging to get your money out when you need it.

Complexity

Mutual funds can be complex, making it difficult for investors to understand what they are buying.

What Are the Best Performing Mutual Funds?

Determining the best performing mutual funds depends on an individual’s financial goals and risk tolerance. The best performing mutual fund for short-term growth probably won’t be the best mutual fund for long-term growth.

Before choosing a mutual fund to invest in, consider your investment goals, how much risk you’re comfortable taking on, and how involved you want to be in managing your portfolio. Working with a professional can often help you clarify your goals and choose mutual funds that work for you.

How to Invest in Mutual Funds Online

You can invest in mutual funds through an online brokerage firm or the investment firms that offer and manage them.

One advantage of dealing directly with the financial firms that offer the mutual funds is that they have no sales commissions or brokerage fees. This means that these fees will not eat into your investments. However, these mutual funds will still have management fees that investors need to consider.

Additionally, if you invest in a mutual fund directly through an investment firm, your mutual fund options are limited to that company’s various offerings.

Once you decide on whether you want to deal with an online brokerage or directly with a mutual fund provider, you can follow these steps to invest in mutual funds online:

Step 1: Open an Account

To invest in mutual funds online, you will need to open an account with a broker or financial firm that offers this service. Depending on the company, you may be able to open an account as an individual or as part of an employer-sponsored retirement plan.

💡 Recommended: How to Open a Brokerage Account

Step 2: Research

Next, you want to determine what type of mutual fund investment best suits your goals and risk tolerance. As mentioned above, there are many types of mutual funds available, each with different characteristics. It’s important to research and choose the mutual fund you wish to purchase.

Step 3: Invest

Once you have chosen the funds you want to invest in, you will need to fund your account and make your investment. Investors can only execute mutual fund transactions once per day after the market closes, and it typically takes one to two days for the transaction to close.

The Takeaway

Investing in mutual funds allows investors to diversify their holdings in a single product. Mutual funds offer options focusing on asset classes, time horizons, and risk tolerances for investors of all experience levels. Fortunately, investors can easily buy and sell these products through online brokerages and investment firms.

However, mutual funds have drawbacks in that their transactions are executed only once per day after the market closes. In contrast, exchange-traded funds (ETFs) trade throughout the day on stock exchanges, with many shares exchanging hands at various prices as buyers and sellers react to changes in the market. With SoFi Invest®, you can trade ETFs and individual stocks with no commissions for as little as $5.

Find out how to get started with SoFi Invest.


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FAQ

Can I buy mutual funds on my own?

Investors can buy and sell mutual funds through an online broker or directly from a mutual fund company.

How can I buy mutual funds directly online?

There are a few different ways to buy mutual funds online. One way is to go through a broker that offers online trading. Another way is to use a mutual fund company’s website. You can buy a mutual fund once you have an account through an online brokerage or investment firm. Mutual fund purchases are executed once per day after the market closes, and it typically takes one to two additional days for the transaction to close.

What is the best way to buy mutual funds?

There is no best way to buy mutual funds. Depending on your preferences, you can buy and sell a mutual fund through an online brokerage firm or directly from the fund’s financial company. Additionally, investors can work with financial advisors to buy and sell mutual funds.


SoFi Invest®
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Invest encompasses two distinct companies, with various products and services offered to investors as described below: Individual customer accounts may be subject to the terms applicable to one or more of these platforms.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.

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What Are NFTs (Non-fungible Tokens)_780x440

What Are Non-Fungible Tokens (NFTs)?

Non-fungible tokens (NFTs) are cryptographic digital assets that each have uniquely identifiable metadata and codes. Their data is stored on the blockchain, ensuring that they can’t be replicated or forged.

The tokens act as a representation, like an IOU, for either digital or tangible items. For instance, one could create NFTs that stand for digital artwork, virtual real estate in a game, collectible Pokemon cards, or even someone’s personal identification information. Currently, most of the NFT market is focused on collectibles like sports cards and digital art. But there are other highly priced NFTs on the market tool, such as a tokenized version of the first-ever tweet, created by Twitter CEO Jack Dorsey.

Let’s dive into the details about how NFTs work, why they’re important, and what makes them valuable.

How Do NFTs Work?

As an asset, an NFT works in the same way as trading any other asset: stocks, bonds, real estate, gold, and exchange traded funds (ETFs). You buy and sell NFTs for a profit or a loss, similar to other types of assets: NFTs are not cryptocurrencies, but you may use crypto to buy and sell non-fungible tokens. The purpose of NFTs is to monetize and tokenize ownership of all types of items, be they virtual or tangible.

If you’re interested in trading NFTs, you’ll need to find an NFT marketplace or platform on which to trade, a crypto wallet, and cryptocurrencies. There are many NFT marketplaces — like Rarible and others, cited below — so you’ll also need to do your due diligence when choosing one.

One way to make money from NFTs might be to purchase collectibles that you believe are undervalued, wait for them to appreciate, and then sell them in the marketplace.

What Are NFTs Used For?

The concept of digital representations of material items is not new. But the addition of blockchain technology makes NFTs important. As part of a blockchain, NFTs are easily verifiable and unique, each one able to be traced back to the original issuer.

NFTs are revolutionizing gaming, art, and the collectibles market. They also have the potential to transform real estate, travel, and identity management. Millions of dollars have been spent on NFTs over the past few years, and their popularity is increasing amongst both collectors and crypto traders.

NFTs and Gaming

For the first time, immutable ownership and efficient sale of collectible and in-game items is possible. This opens up many opportunities for online gaming and world creation. For instance, within virtual worlds like The Sandbox, players can create pretty much any business one might create offline — design and sell hats, create avatars, or sell theme park tickets. Players can even create in-game currencies to sell to other users.

NFTs and Art

NFTs are revolutionizing the art world. Using an NFT exchange, artists can sell digital art directly to buyers, removing the need for a gallery or auction house. Typically, middle men can take a large percentage of sale profits, which means artists may be able to increase their profits using NFTs. It’s even possible for artists to earn royalties each time their artwork or music is sold. The most expensive digital art sold so far was a group of NFTs created by Beeple which sold for over $69 million.

NFTs and Identity Management

There are also use cases for NFTs in identity management. Currently people around the world travel with physical passports, which can easily be lost or stolen, and even replicated or forged. Storing identity information on the blockchain has the potential to eliminate these risks and may one day make travel processing more efficient.

NFTs and Real Estate

Another use case for NFTs is in real estate. Dividing up a property is difficult, but dividing digital real estate is easy. Multiple people can invest in and exchange property if it has been digitized. This principle can also be applied to other material assets.

NFTs and Supply Chain

NFTs can also help improve and validate supply chains. For instance, a coffee company could prove that their beans are fair trade. A wine company could create an NFT for each bottle of wine to keep track of every step of its production.

NFT Standards

Most NFT tokens are currently created using one of two Ethereum token protocols, ERC-721 or ERC-1155. These are essentially blueprints for tokens that were created by the Ethereum team. The blueprint creates a template for certain information — such as security and ownership information — that must be included when creating any new NFT. By standardizing this information, NFTs are easily distributed and exchanged.

Starting with a blueprint, software developers can create NFTs that are compatible with large public exchanges and NFT wallets such as MyEtherWallet and MetaMask. This ensures that people can buy and sell the NFT and hold it in their own personal wallet.

Other blockchain networks such as Tron, Neo, and Eos are also building out NFT token standards. Each of these platforms has different token functionality, so software developers can choose which platform is best for the token they are creating.

What Makes NFTs Valuable?

As with any type of asset, supply and demand drives the price of NFTs. Because there is a limited amount of NFT collections or individual non-fungible tokens, demand for them can be very high.

One might wonder what the value would be in owning a representation of a limited edition item as opposed to the real thing. NFTs are both easily verifiable and completely unique. This makes them easily tradable online. Their code is also useful because each NFT can be traced, including past transactions of that token. This provides security, transparency, and prevents fraudulent items from being sold.

Gamers, investors, and collectors have been flocking to the NFT market because they see the potential for market growth and significant profits.

Within certain online games, for example, real estate is a prized possession. Say you buy a plot of land on a main road in a virtual world, where it’s possible to build a casino. Because a casino has the potential to make a lot of money, so also is your plot of land on its own very valuable.

Resale Value and the Market For NFTs

The resale value for works of art and other collectibles in the secondary market is typically much higher than their original cost in the primary market. And this is true for the traditional art world as well as the digital art world.

Although NFTs have been around since 2014, the year they really took off was 2021, in what some think was a kind of NFT bubble. The resale market for NFTs did well in that year. But it was and continues to be dominated primarily by the flashy, big-ticket creators — like Beeple, CryptoPunks, FEWOCiOUS, WhIsBe, and Xcopy — whom the media has helped make popular. Their work sells for millions of dollars. Most NFTs, however, do not sell for those figures.

As with stocks, the value of NFTs goes up and down; the NFT marketplace is just as volatile as the market for crypto. For an asset to be profitable for the long term, it needs to have a robust secondary market, and it remains to be seen whether that can happen with NFTs. Because it is volatile, new, and unproven, you might not want to park your nest egg in the NFT market today. Though profit in the secondary market might be high for a few names at the top, most collectors and content creators do not reap large profits from reselling NFTs. Moreover, the current market is highly saturated. As with cryptocurrencies, it’s important to remember that there is never a guarantee of making money from NFTs.

Royalties

The value of art and collectibles is often hard to discern because it’s based so much on a consumer’s personal taste. For many, an NFT might appeal to factors other than money only. In this way, NFTs are unique in more ways than just being one of a kind.

Perhaps an NFT reminds the buyer of something soothing and familiar from their childhood; or it could act as a visual escape, a mini-vacation that takes the holder to far-off places. An NFT collectible also could serve as a status symbol in some circles. And, if the buyer of an NFT is wealthy, purchasing the item could invoke their philanthropic nature; they’d be helping the artists and creators directly.

Royalties are a huge help to content creators of NFTs. Each time an NFT is resold in the secondary market, the artist gets a percentage of the sales price. This is usually between 5% and 10%, and is paid out automatically to the artist upon resale. These royalties are perpetual; they continue indefinitely for the creator’s lifetime. Artists and creators set the percentage of royalties at the time they mint the NFT.

Cryptocurrencies vs NFTs?

You can buy NFTs with cryptocurrencies. But crypto and NFTs are not the same thing.

Because NFTs and crypto are both created with the same technology, blockchain, some might think that they’re the same, or at least more connected. But a better way to think of them is as a subset of the cryptocurrency culture; they can attract the same players.

Cryptocurrencies, like fiat currency, are fungible assets, which can be exchanged and used for financial transactions because they are identical to one another. For example, one U.S. dollar (USD) is always equal in value to another USD. Think of an NFT like a passport or a ticket to an event. Each one is unique.

An NFT that represents a baseball card can’t be directly exchanged for one that represents a piece of digital art. And even an NFT that represents one baseball card can’t be exchanged for one that represents a different baseball card. The reason for this is that each NFT is unique and contains specific identification information.

However, NFTs are similar to cryptocurrencies in that they have attributes and metadata that makes them easily transferable and identifiable.

💡 Recommended: A Beginner’s Guide to Cryptocurrency

Differences Between Crypto and NFTs

Cryptocurrencies

Non-Fungible Tokens (NFTs)

Identical to one another other Unique; no two alike
Digital assets that can be exchanged for goods and services Digital representations of a specific item; conferring ownership
Like currency; its only value is economic; exchangeable; one USD = one USD Value goes beyond economics; varies based on demand, interest, popular culture, and often personal taste
Can be bought and sold in fractional shares Can be bought and sold in their entirety only; can’t be divided into smaller portions

NFTs and Energy Consumption

Essentially, NFTs and cryptocurrencies are made of code, on very high speed computers, with blockchain technology as their base. Not only is developing code for these end products labor-intensive, it’s also energy-intensive, and leaves a large carbon footprint on the earth.

The major NFT marketplaces use Ethereum (ETH) to keep a secure record of all transactions on the blockchain. This is done via a mining process that verifies whether crypto transactions are valid. Mining Bitcoin, or any crypto, involves a complex network of computers that use advanced cryptography — and in doing so uses energy on the scale of a small country.

Joanie Lemercier is a French artist who’s known for his intense digital sculptures that gyrate into complicated patterns of light, color, and form.

When he learned that this process of making art was so energy-intensive. Lemercier began to look closely at his own energy use. In Lemercier’s calculations were a huge heating bill for his studio in Brussels, electric bills for the high-end computers to compose his creations, and dozens of plane flights per year to attend his exhibits around the world. After this exercise, this artist vowed to reduce his annual energy expenditures by 10%. He met his goal successfully and went on to become a climate activist.

As artists, content creators, and investors become more aware of just how large a carbon footprint these activities leave, they’ve begun to turn their attention to exploring other forms of sustainable energy; and even have joined groups to protest mining coal and projecting, projecting lasers onto excavation sites and government buildings.

💡 Recommended: Exploring NFTs and Their Environmental Impact in 2022

Key Characteristics of NFTs

NFTs have traits that make them different from other types of assets:

•   Indivisible: Unlike Bitcoin or other forms of cryptocurrency, NFTs can only be bought and sold in their entirety. They can’t be divided into smaller portions.

•   Non-interoperable: Just as NFTs can’t be exchanged for one another, one type of NFT can’t be used in another NFT system or collection. NFTs used in online games, for instance, are like a playing card or game piece. Just as a Monopoly piece can’t be used in the game of Life, the owner of a CryptoKitties NFT can’t use that NFT in the Gods Unchained game.

•   Direct Ownership: One important characteristic of NFTs is that the person who buys one actually does own it. They can sell it or hold it. It’s not held by a company the way iTunes holds music and licenses it out for users to listen to.

•   Extensible: Two NFTs can be combined to create a new, unique NFT.

•   Can Store Metadata: NFT creators and owners can add metadata to NFTs. An artist can sign their artwork digitally, for instance.

Where to Buy and Sell NFTs

When NFTs first emerged, the way to buy and sell them was via creators of NFTs, themselves. Creators of NFTs can include artists, musicians, public companies, trade groups, and universities. NFTs’ popularity, however, has spawned dozens of independent online platforms known as NFT marketplaces, where you may buy and sell these assets.

Many of these NFT marketplaces have a specific focus or niche. We may classify the marketplaces according to style, format, and subject to appeal to a wide assortment of audiences, such as artists, musicians, sports fans, gaming enthusiasts, and collectors.

Types of NFT Marketplaces

•   Open marketplaces: A broad array of NFTs created by various sources

•   Curated marketplaces: NFTs come from more specific or specialized sources

•   Collectibles marketplace: Focus on items like sports or movie collectibles

•   Games marketplaces: NFTs that are specific to online gaming

Some popular NFT marketplaces

•   Foundation: Foundation.app is a simple, no-frills way to bid on digital art, using Ethereum. Since the marketplace’s launch in early 2021, Foundation has sold more than $100 million of NFTs.

•   Nifty Gateway: Nifty Gateway has spearheaded the sale of some of the most popular digital artists, such as Beeple and singer/musician Grimes. It’s an art curation platform powered by the crypto exchange Gemini.

•   OpenSea: Currently the leader in NFT sales, OpenSea offers all kinds of digital assets, which are free to browse. It also offers artists and creators an easy-to-use process to mint their own NFTs.

•   Rarible: Similar to OpenSea, all kinds of art, videos, collectibles, and music may be bought, sold, or created on the Rarible platform. However, unlike OpenSea, Rarible has its own token (RARI), which you’ll need to use to buy and sell on the Rarible marketplace.

•   SuperRare: The SuperRare marketplace, like Rarible, is building a marketplace for digital creators. The site includes art, videos, and 3D images, but collectors can purchase artwork using Ethereum.

Investing in Cryptocurrencies Today

The NFT market is still new and full of potential for creators and investors. However, before investing in cryptocurrencies, NFTs, or any other digital assets, it’s important to research and understand the market.

FAQ

What makes NFTs so expensive?

One thing that makes NFTs so expensive is that right now, non-fungible tokens are still new. So the NFTs that are coming to market are literally the first of their kind. A “first” of anything collectible is more valuable than an item that has been produced for many years. Moreover, we are in the midst of a blockchain craze in which makes NFTs’ value whatever will pay for them. These inflated prices will become lower the longer NFTs have been around and the easier they are to come by.

What type of investment are NFTs?

NFTs are digital assets that are created using blockchain technology. Usually, when you purchase an NFT, you are investing in the ownership of something.

What are NFTs used for typically?

Typically, NFTs are used by artists to create one-of-a-kind works of art, though literally anything that’s created on the blockchain and stores metadata may become an NFT, including passports and real estate transactions.

Are NFTs cryptocurrencies?

No, NFTs are not cryptocurrencies. You may purchase NFTs with crypto, but NFTs themselves are not used as an exchange of value. However, because they are created using blockchain technology, NFTs have become a sort of subset of crypto.


Crypto: Bitcoin and other cryptocurrencies aren’t endorsed or guaranteed by any government, are volatile, and involve a high degree of risk. Consumer protection and securities laws don’t regulate cryptocurrencies to the same degree as traditional brokerage and investment products. Research and knowledge are essential prerequisites before engaging with any cryptocurrency. US regulators, including FINRA , the SEC , and the CFPB , have issued public advisories concerning digital asset risk. Cryptocurrency purchases should not be made with funds drawn from financial products including student loans, personal loans, mortgage refinancing, savings, retirement funds or traditional investments. Limitations apply to trading certain crypto assets and may not be available to residents of all states.

Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

SoFi Invest®
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Invest encompasses two distinct companies, with various products and services offered to investors as described below: Individual customer accounts may be subject to the terms applicable to one or more of these platforms.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.

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