Guide to Wealth Advisors & What They Do

Wealth advisors are a subset of the greater financial advisor world, and they typically (but not exclusively) help high-net worth individuals or families manage their assets, and plan for the future.

There are many firms that offer wealth advisory services, including individual wealth management advisors running independent firms. And while their services often mirror or closely resemble those offered by others in the space — such as financial advisors or financial planners — the key difference is that a wealth advisor tends to offer those with high net worth holistic wealth management services.

Key Points

•   Wealth management advisors are professionals who offer personalized financial advice and services to individuals with significant assets.

•   These professionals assist clients with various aspects of their financial lives, including investment management, retirement planning, tax strategies, and estate planning.

•   Expertise in multiple areas, such as finance, accounting, and law, enables wealth management advisors to provide comprehensive guidance.

•   By closely collaborating with clients, wealth management advisors gain an understanding of their goals, risk tolerance, and financial situation to develop tailored strategies.

•   Engaging the services of a wealth management advisor grants individuals access to specialized knowledge, ongoing support, and a holistic approach to managing their wealth.

What Is a Wealth Advisor?

Wealth advisors, or wealth management advisors, usually work with wealthy people or families with at least $1 million in liquid assets (i.e. not including property, businesses, trusts, and so on). Wealth management can be expensive, because the services are comprehensive, including but not limited to retirement planning, tax planning, estate planning, and investment management.

Wealth Manager vs Financial Advisor

Wealth manager, financial advisor, investment advisor, financial planner — there are many terms and titles in the financial services sector. Because of that, it can be helpful to know which specific type of financial service provider you’re looking for when you’re in need of guidance and advice.

Differences in certifications and licenses are one of the reasons there are so many terms and titles used to describe people who provide advice related to personal finances. So, it pays to do a little research to determine who would work best for you and your specific financial situation.

Wealth Manager vs Financial Advisor

Wealth Manager

Financial Advisor

Subset of financial advising Advise on financial plans or strategies
Usually work with high-earners or high-net-worth individuals Often sell products to earn commissions
Role is more comprehensive, and includes estate planning, tax consulting, and retirement planning Two common types: Financial Planners and Investment Advisors

What Do Wealth Advisors Do?

Wealth management is a subset of financial advising. Wealth managers tend to focus on managing the assets of high earners. A wealth manager’s role is generally far more comprehensive than offering just investment advice. While investment advisors and financial planners focus on one piece of your financial situation, wealth managers combine several areas of financial guidance.

It may be helpful to think of them as a quarterback with a team of professionals behind them, who can provide highly customized services and products.

They might place your assets in markets to enhance returns and shift them out when risk exceeds your comfort levels. Once the parameters are set, and the wealth manager understands your individual needs, you can focus your energy elsewhere.

They are able to provide financial advice that addresses the entirety of a person’s financial life, including investment management, accounting and tax strategy consulting, estate planning, retirement planning, and more. They work closely with you to establish a plan to grow and maintain wealth.

While wealth management is often thought of as a service only for the affluent, there are opportunities to get great advice, service, and solutions from a wealth advisor at very reasonable costs.

There are three areas a wealth advisor can help you:

Investment Management and Risk Management

A wealth advisor will work with you to assess your tolerance for risk and then provide an investment strategy to help you reach your financial goals. For example, if you’re beginning to plan for retirement early in your career, you may be more apt to take on risk than someone who may be nearing the end of their career and is much closer to retiring.

Part of any investment plan also includes managing risk over time. This includes having adequate insurance for your financial investments, and diversifying your portfolio to minimize risk.

💡 Learn more about investment risk.

Tax and Estate Planning

Wealth managers do not offer tax advice, but they can often coordinate with your attorney or accountant to strategize and minimize the taxes you owe by planning for tax efficiency.

Many wealth advisors can also help with estate planning strategies. Estate planning often involves more than just wills. For instance, there are advantages for setting up trusts, especially if you have dependents that will need caring for. Working with a wealth manager for estate planning can help get your affairs in order, and help avoid any surprises or legal snags for your family down the road.

Real Estate

If you own investment property, this is where the wealth manager vs. financial advisor debate will be quite impactful. Wealth advisors usually have more experience and skills to help you manage portfolios with valuable real estate. Millions of Americans invest in real estate in one way or another — often by purchasing property, or shares of REITs — and choosing an advisor who can help with financial planning and real estate might make sense.

What Do Financial Advisors Do?

Financial advisor is the broadest of the terms. The phrase can describe anyone who advises you on a financial plan, investments, or tax strategy implications.

How much do these professionals cost? Be aware that some financial advisors are incentivized to recommend certain investments based on the fees they can earn. So, your first step should be to understand which type of financial advisor you’re looking for, as well as what the advisor charges.

Many young investors might not have a good understanding of what financial advisors do. But the two most common types are financial planners and investment advisors.

Financial Planners

It may be easiest to think of financial planners as “lifestyle planners.” They’re most suitable for helping you set up a budget, plan for tax time, save for retirement, or to plan your child’s college education. They should have completed professional requirements for their Certified Financial Planner™ (CFP®) practitioner designation.

Some, usually in larger companies, earn their keep by selling you financial products, rather than just advice or guidance. Those can include insurance, stocks, mutual funds, and more.

Fee-only financial planners don’t sell products, however, as they’re paid for their advice – per hour, or at a certain rate. Fee-based planners may charge a fee but also may earn a commission from certain products, like mutual funds.

It’s always wise to ask how any advisor is being compensated, as taxes and fees quickly eat into profits.

Investment Advisors

Investment advisors also encompass a range of financial professionals. Probably the biggest difference between a financial advisor and an investment advisor is that a Registered Investment Advisor has a fiduciary responsibility to put his or her client’s interests first. And as the name implies, they must register with the SEC, and are subject to various oversight and record keeping rules, among other obligations.

You can even look up individual advisors and review their credentials through a relatively simple internet search. Some financial planners are also Registered Investment Advisors (RIAs).

If you’re unsure of your advisor’s intentions, it’s always best to ask about their priorities before you start working with them. With an investment broker, for example, you’d want to know whether he or she has a fiduciary responsibility.

How Much Does a Wealth Advisor Cost?

As noted, wealth advisors may charge their clients on a fee-only basis, or as a percentage based on the total asset management load. Ultimately, what clients end up paying will vary drastically based on how much they’re actually putting under management. So, the more a wealth advisor is managing, the more a client might pay.

Fees can vary widely, and as noted above, some advisors are compensated in more than one way. For fee-only or flat-fee wealth advisors, the fees generally land somewhere between $7,500 and can be as high as $55,000 per year.

The typical wealth advisor charging on a percentage basis will likely levy a fee between 0.2% and 2%.

The point is that it’s up to the client to ascertain how their advisors charge for their services so they know what they’re paying, and what they’re paying for exactly.

Pros and Cons of Hiring a Wealth Advisor

Whether the expenses of hiring a wealth advisor, along with the hassle of finding the right person, may prove to be worth it in the end, there are no guarantees. As such, there are pros and cons to hiring a wealth advisor.

On the upside, wealth advisors can shoulder some of the burden of financial decision-making, and properly manage one’s assets — which, if you have a lot to manage, can become like a full-time job in and of itself.

Wealth advisors can also act as a sounding board for clients to bounce ideas or strategies off of, offer support during difficult times (death in the family, etc.), and have plans and contingencies in place in case things don’t go to script.

As for some of the potential cons, it’s hard to overlook the expense. If you have a substantial amount of wealth, a 1% management fee can easily amount to tens of thousands of dollars every year.

For some people, it may be worth looking into automated investing platforms rather than hiring a professional. Automated investing, or robo advisors as they’re sometimes called, can be a low-cost way to manage a pre-set portfolio of exchange-traded funds (ETFs). These services are more limited however, and may be more suited to investors with fairly straightforward goals and situations.

It’s also important to note that not all wealth advisors act as fiduciaries, and may be looking to benefit themselves more than you as a client.

4 Tips for Choosing a Wealth Advisor

If you’re interested in working with a wealth management advisor, it’s important to research options carefully before making a decision. Meeting with different financial professionals can give you an opportunity to ask questions about their background, experience and services, as well as the fees they charge.

These tips can help with selecting an advisor that meets your needs and goals as well as your budget.

1. Determine the Type of Wealth Advisor for You

Again, wealth management advisors aren’t identical when it comes to the types of clients they work with and the advisory services they offer. So, it’s important to consider which one is best suited for helping to guide money decisions.

A wealth management advisor can help you with financial-market investment guidance, some may specialize in taxes, real estate investments, or estate planning. Clarifying what you need and want from an advisor, based on where you are financially and where you want to end up, can help winnow your choices.

It is also important to know who the typical clientele of the wealth management advisor you are considering is. For instance, some advisors may prefer to work with clients who have a certain level of assets.

2. Research Their Credentials

It’s never a bad idea to do some background research on a professional you’re planning to hire, and the same logic applies to choosing a wealth management advisor. Specifically, that means looking at things such as:

•   How many years of experience they have

•   What types of clients they typically work with

•   What professional certifications or licenses they hold, if any

•   Whether they’ve ever been the subject of any disciplinary or legal action

There are several tools you can use to research a financial advisor’s background. The regulatory body known as FINRA, for instance, has a BrokerCheck Tool that allows you to explore the backgrounds of investment advisors who are registered with the Securities and Exchange Commission (SEC).

You can also look at registration information from the SEC, and your state’s securities agency.

3. How Much You Can Afford to Pay?

Not every advisor’s fee schedule will work with your budget, so it’s critical to know the distinction between fee-based and fee-only to understand how advisors structure their fees and what you’ll pay for their services.

You should be able to get a sense of what an advisor charges by reviewing their client brochure. A brochure is essentially a condensed version of Form ADV (which is used by advisors to register with federal and state securities authorities), which details the services an advisor offers, their fees, where they operate, any potential conflicts of interest that exist and past disciplinary or legal actions they were subject to, if any. You may be able to find both their Form ADV and their client brochure on an advisor’s website but they’re also required to furnish you with a copy upon request.

It may also be helpful to cast a wider net and look beyond traditional advisors. Using an online platform like SoFi Invest, for example, allows you to benefit from professional investment guidance without paying commissions, or advisory fees, but other fees apply.

4. Which Questions to Ask

Before committing to a wealth management advisor, take the time to interview them first. This vetting process can help with making a final decision about whether you want to pursue a professional relationship.

During this process, you should ask questions about their background and services. Specifically, consider posing these questions to any advisor you’re thinking of working with:

•   How long have you been a financial professional?

•   What certifications do you hold?

•   Which financial advisory services do you offer?

•   How are you paid for those services?

•   Are you a fiduciary financial advisor?

•   What type of client do you typically work with?

•   What is your approach to or strategy for financial planning?

•   How do you typically communicate with clients?

•   Will I work with anyone besides you? (To determine if the advisor is part of a financial services firm.)

•   Do you have any potential conflicts of interest?

•   Are there any past legal or disciplinary actions on your record?

Do I Need a Wealth Management Advisor?

There’s no right or wrong answer as to whether you need a wealth management advisor. It really comes down to whether you feel hiring one would ultimately be worth the expense, and take the burden of managing your assets and finances off of your shoulders.

Since wealth advisors tend to work with wealthier clientele, they often do provide those clients a valuable service.

That said, if you’re in a lower income bracket or don’t have a vast array of assets to stay on top of, another type of financial advisor may prove to be more beneficial. It really comes down to your specific situation, goals, time horizon, and budget.

The Takeaway

Wealth management advisors can help you navigate unforeseen hurdles and ease your investing worries. Plus, they can be a great asset when defining your financial goals, among many other things.

Hiring a wealth management advisor has its upsides, like having someone to discuss strategy with, and to help you keep a cool head and make wise financial decisions during trying times. But they can have their downsides, too, and can be expensive.

With all of that in mind, if you’re ready to prioritize investing and want some guidance, consider opening a SoFi Invest® brokerage account. SoFi offers an Active Investing platform, where investors can trade stocks and ETFs. For a limited time, funding an account gives you the opportunity to win up to $1,000 in the stock of your choice. All you have to do is open and fund a SoFi Invest account.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Opening and funding an Active Invest account gives you the opportunity to get up to $1,000 in the stock of your choice.¹

FAQ

Is a wealth advisor worth it?

A wealth advisor is worth it if the client feels that the amount they’re spending on the advisor’s service is getting them what they want. While a wealth advisor may not be worth it for everyone, depending on how wealthy you are, an advisor’s services could be invaluable.

What is the difference between a wealth advisor and a financial advisor?

A wealth advisor is a type of financial advisor, but one who tends to work with wealthier or high-earning clients, and who work to provide custom solutions to their clients’ wealth management issues. They’re more specialized, in many ways, than a financial advisor.

How rich do you need to be to have a financial advisor?

There’s not necessarily a minimum net worth needed to work with a financial advisor, but as a general guideline, once you have around $50,000 in assets, it may be a good idea to get in touch with one and explore the services they offer.


INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.


¹Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

SOIN-Q125-020

Read more
What Is a Bear Call Spread? How It Works

Bear Call Spread, Explained


Editor's Note: Options are not suitable for all investors. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Please see the Characteristics and Risks of Standardized Options.

A bear call spread is one of four basic vertical options spreads that traders put to regular use. This strategy aims to generate income in bearish or neutral markets with limited upside potential while carrying defined risks.

Traders use a bear call spread strategy to seek potential profit on a decrease in value of the option’s underlying asset. Hence, the “bear” in the strategy’s name.

As such, a trader would typically use a bear call spread when they believe the underlying asset’s value is likely to fall.

Key Points

•   A bear call spread involves selling a short call with a lower strike price and buying a long call with a higher strike price, both expiring simultaneously.

•   A bear call spread can generate a net premium, be profitable if the underlying asset’s value declines, and come with limited maximum profit or loss.

•   The performance of the strategy is influenced by stock price changes, volatility, and time until expiration.

•   The strategy is best used when anticipating a decline in the underlying asset’s value, requiring careful market analysis.

•   Consider risk management, early assignment risk, and the speculative nature of options trading.

What Is a Bear Call Spread?

A bear call spread is an options trading strategy that investors may use to potentially profit from a declining (or neutral) stock price and time decay, while also limiting the risk of loss.

With this strategy, a trader creates a spread by buying and selling two call options at the same time, attached to the same underlying asset, with the same expiration date. The key difference between the two call options is their strike price.

One call option is a long call option strategy, involving purchasing a call with a higher strike price, and the other is a short call strategy (similar to shorting a stock), involving selling a call with a lower strike price than the long call.

The bear call spread strategy benefits from the stock price staying below the lower strike price of the sold call. By selling a call option at a lower strike price and buying another at a higher strike price, the investor hopes to collect a premium for the bearish short call, while limiting potential losses through the bullish long call.

How Does a Bear Call Spread Work?

A bear call spread consists of two key positions: buying a long call and selling a short call. When the trader simultaneously purchases a long call and sells a short call (with a lower strike price), it creates a credit in the trader’s account, since the long call the trader is buying is less expensive than the short call the trader is selling. As noted above, the short call generates income for the trader by providing a premium, and the long call helps limit the trader’s potential loss.

Max Profit of a Bear Call Spread

Setting up these two call positions creates a spread, and the trader benefits when the underlying asset’s value declines. The maximum potential profit is capped at the net premium received from the sale and purchase of the call options. The investor may see the max potential profit if the stock price remains below the strike price of the sold call at expiration.

However, if the stock price rises above the strike price of the sold call, the trader may incur losses. The premium from selling the call can reduce these losses, but they could still be substantial if the strike prices move significantly higher.

Max Loss of a Bear Call Spread

If the underlying asset’s value increases, the spread can result in a loss for the trader, since the buyer of the call option may then choose to exercise the option. However, the maximum potential loss is capped at the difference between the strike prices of the two options, minus the premium received. The long call option limits loss by offsetting the risk of the short call being exercised.

Example of a Bear Call Spread Strategy

As an example, a bear call spread could involve a trader selling a short call option on a stock, which expires in one month, with a strike price of $10, for a premium of $2. The trader also buys a call option with the same expiration and a strike price of $12 for a premium of $1.

By selling the short call, they’ve received a net premium of $1. Option contracts typically control 100 shares, providing a total credit of $100. The trader has two calls with the same expiration date, but two different strike prices.

Let’s say a month goes by, and the trader’s bearish instincts have proven correct. The stock’s price declines and their call options expire below the $10 strike price of the short call. They keep the net premium of $100 and walk away with a profit.

In a downside scenario, suppose the stock climbs to $13 on expiration day. The trader closes out both contracts for a net loss of $2 per share, or $200 for each set of contracts, resulting in a $200 total loss for the strategy. This is offset by the $100 received upfront, so their net loss is just $100.

Finally, let’s analyze the break-even point. Break-even occurs at the strike price of the short call, plus the net premium received. In our example, this is the $10 lower strike, plus $1 of net premium, or $11.

Factors That Impact Bear Call Spreads

Several factors influence the outcome of a bear call spread strategy. These include the underlying asset’s price movements, market volatility, and the passage of time. Price movements influence the cost of options contracts. Market volatility impacts the extrinsic value of the contracts. The passage of time determines time decay, also known as theta.

Stock Price Change

Movement in stock price can affect a bear call significantly. This strategy benefits from a neutral to bearish market trend. When stocks rise, there is a greater chance of loss. The difference in strike prices caps both the potential profit and loss, which can therefore reduce profitability. A wider gap between the strikes can result in a lower net premium, and create higher risk exposure for the trader.

Stock Price Volatility

Volatility plays a moderate role in a bear call spread’s performance. The strategy’s maximum profit and loss are mainly influenced by the strike prices and the premiums received, rather than large price swings. That said, higher volatility generally leads to higher premiums, which can increase the income generated upfront. This also comes with a higher risk of the stock price moving beyond the strike prices, which could potentially lead to losses.

Although volatility does affect the strategy, it tends to perform best in environments with moderate or low volatility. Stable market conditions can allow the stock to stay within the expected range, which may increase the likelihood of the options expiring worthless and enabling the trader to keep the full premium as profit.

Time

Time decay plays an important role in the potential profitability of bear call spreads. As expiration approaches, the time value of the short call (i.e. lower strike) erodes more rapidly than the long call (i.e. higher strike), which benefits the position. This can work in the trader’s favor so long as the stock price remains below the short call strike, potentially turning a profit as both options lose value over time.

Benefits and Risks of a Bear Call Spread

Following are some of the potential benefits and risks associated with bear call spreads that investors should consider before using this strategy.

thumb_up

Pros:

•   Flexibility

•   Capped potential losses

•   Relative simplicity

thumb_down

Cons:

•   Capped potential gains

•   Limited potential use

•   The strategy could backfire

Benefits of a Bear Call Spread

There are some advantages to bear call spreads, which is why some traders use them to attempt to manage risk and pursue potential gains.

•   Flexibility: Depending on the specific calls sold and purchased, traders can see a profit under a variety of scenarios, such as when the underlying asset’s value remains the same, or when it declines.

•   Capped potential losses: There’s a maximum that a trader can lose, which also means profits are also capped. These types of strategies are used not only to seek profits, but to also limit risk.

•   Relative simplicity: Bear call spreads are more straightforward than other advanced options trading strategies.

Risks of a Bear Call Spread

Bear call spreads can have their disadvantages.

•   Capped potential gains: Like other vertical spread strategies, potential gains are capped — in this case, at the initial net premium credited to the account.

•   Limited potential use: The strategy is most effective in neutral to bearish markets, typically with moderate to low volatility.

•   The strategy could backfire: The risk is that the underlying asset sees a dramatic rise in value, rather than a fall in value as the trader predicted, resulting in significant losses on the short position. This could mean that the trader would need to sell the underlying asset at the strike price of the short call, which may lead to a loss.

Bear Call Spread Considerations and Tips

There are a few other things worth keeping in mind when it comes to the bear call spread strategy.

•   There’s an early assignment risk: Since options can be exercised at any time, traders with short option positions should remember that they’re putting themselves at risk of early assignment — meaning they may be required to sell the underlying asset at the lower strike price if assigned.

•   The strategy can be used in variations: A bear call spread is only one of several vertical options spreads that traders can put to use. Depending on market conditions, it could be wise to use a bullish strategy instead.

•   Options trading comes with risk: It’s critical to remember that options trading is speculative. There are no guarantees, and the risk of loss is real. No matter how good any trader thinks they are at predicting the market, the risk of loss is significant. It’s important for investors to calculate the risk-reward ratio before choosing their speculative tools.

The Takeaway

A bear call spread is one of many options trading strategies a trader may employ in trying to protect themselves from losses and try to benefit from gains when they foresee a moderate decline in the underlying asset. But as with all strategies, it’s not foolproof, and there is a risk that the price of the asset might rise causing the strategy to backfire.

SoFi’s options trading platform offers qualified investors the flexibility to pursue income generation, manage risk, and use advanced trading strategies. Investors may buy put and call options or sell covered calls and cash-secured puts to speculate on the price movements of stocks, all through a simple, intuitive interface.

With SoFi Invest® online options trading, there are no contract fees and no commissions. Plus, SoFi offers educational support — including in-app coaching resources, real-time pricing, and other tools to help you make informed decisions, based on your tolerance for risk.

Explore SoFi’s user-friendly options trading platform.

FAQ

How do you close a bear call credit spread?

If the stock price is moving against the position, such as the stock rising and nearing the short strike price, a trader may close the position early to limit potential losses by.

On the other hand, if the stock price stays below the short strike and both options expire worthless, the trader can simply let the position run its course, keeping the premium as profit. The decision to close often depends on the stock’s movement and how much risk the trader is willing to take.

How do you set up a bear call spread?

In order to set up a bear call spread, a trader sells a call option with a lower strike price and buys a call option with a higher strike price, both with the same underlying asset and expiration date. These two positions create the spread.


Photo credit: iStock/PeopleImages

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Before an investor begins trading options they should familiarize themselves with the Characteristics and Risks of Standardized Options . Tax considerations with options transactions are unique, investors should consult with their tax advisor to understand the impact to their taxes.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.


¹Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

SOIN-Q125-093

Read more
What Is Broker Call, or Call Money Rate?

What Is Broker Call, or Call Money Rate?

The broker’s call – also called “call money rate” or “call loan rate” — refers to the interest rate that brokerage firms pay to banks when they borrow money. Brokerage firms borrow money from banks in the form of call loans in order to offer loans to traders and investors with margin accounts. As such, the interest rate that brokerages pay banks is what’s referred to as the broker’s call, or call money rate.

Banks can call those loans back from brokerages at any time (hence the name “call loans”), which may cause brokerages to call the money they lent to traders or investors (in the form of margin). That’s one example of what’s referred to as a “margin call.”

Key Points

•   The broker call rate is the interest rate brokerage firms pay to banks for borrowed money.

•   This rate is based on benchmarks like LIBOR or SOFR and changes daily.

•   Brokerages lend borrowed money to margin account holders at a higher rate, including the broker call rate and fees.

•   Higher broker call rates increase interest charges for margin traders, potentially reducing returns.

•   Leverage in margin trading can amplify both gains and losses, increasing risk.

Broker Call Rate Definition

The broker call rate is the interest rate that brokerage firms pay banks for borrowing money that they, in turn, loan to traders and investors to pursue margin trades. Since many brokerage firms allow investors to trade “on margin,” the brokerages need to have access to a pool of money that they can borrow from.

In effect, banks lend money to brokerages, and the brokerages lend money to investors – each loan carries a different rate. The broker call rate, again, is the interest rate that the brokerages pay to the banks.

Investors and traders that are using margin to trade will be on the hook for interest payments to the brokerages, and the applicable interest rate for those traders are called margin rates.

But, in terms of a broker call rate, that is only referring to the interest rates that brokerages pay to banks, not the margin rates traders pay to brokerages for their margin accounts.

In addition, although the broker call rate is quoted as an annual rate, these loans are typically for much shorter periods of time. As such, the fees are assessed daily. If the annual rate is 5%, the overnight rate is 5% divided by 365 days or roughly 0.014% per day. Margin rates, or the rates charged to traders, would be higher.

Explaining Call Money Rate

Although the terms sound quite different, the broker call rate and the call money rate are essentially the same thing: it’s the interest rate that brokers pay to banks for borrowing money. That typically comprises short-term loans that the brokers then turn around and lend to traders or investors for use in margin accounts.

Brokerages will typically include a service charge, expressed as a percentage, on top of the call money rate to get their margin rates. So, in effect, traders or investors using margin accounts pay a premium, plus interest, to trade with margin loans.

As an investor is deemed capable of borrowing more money, the gap between the broker call rate and the margin rate narrows. Brokerages may drive extra revenue by exploiting the difference in interest rates, just as investors do the same via interest rate options.

The Use of the Term ‘Call’

A quick side note: You may have noticed that the term “call” is a common financial term with various meanings, including:

1.    A brokerage issuing a “margin call” requiring a borrower to increase the cash in their account or sell assets to raise cash for their account.

2.    A lender “calling a loan” on a borrower, requiring them to repay their debt.

3.    Yield to call is another example of the word that in this phrase refers to bonds.

What Is a Call in Options Trading?

A “call” is also a common type of option (the two main types of options are puts and calls), but the sense of the word here is quite different. A call option is a derivative contract that gives investors the right, but not the obligation, to buy a certain number of shares of an underlying asset.

While options trading and margin trading are similar in that they use leverage, margin trading specifically involves borrowed funds. A margin account is not required for options trading.

How Is the Broker Call Rate Calculated?

The broker call rate in the U.S. fluctuates continuously, but generally increases along with interest rates across the board due to the Federal Reserve lifting benchmark rates. Conversely, as the Federal Reserve cuts rates, the broker call rate falls as well.

The broker call rate and the Federal Reserve funds rates are tightly linked, but they are not required to be the same.

It’s also important to know that the broker call rate fluctuates on a daily basis, much like other interest rates. With that in mind, the broker call rate’s calculation is less of a calculation, and more based on a benchmark, such as the London InterBank Offered Rate, or LIBOR rate.

LIBOR served as a benchmark interest rate that lenders around the world used when they lent to another financial institution on a short-term basis. As such, it makes sense that it would serve as the benchmark for the broker call rate. But LIBOR was phased out in 2023, and was replaced in most instances by the Secured Overnight Financing Rate (SOFR).

How Does It Affect Margin Traders?

Margin traders utilize leverage to attempt to supercharge their returns. That is, they’re borrowing more money than they actually have in order to make bigger trades. This increases their investing risk, but can also increase their gains.

And, as discussed, it’s pretty obvious how the broker call rate can affect margin traders. Since brokerages need to borrow money from banks, and pay the associated costs for doing so (in the form of interest), they need to turn a profit through their own lending activities. Lending to margin traders, by charging interest plus a service fee or other related cost, helps them cover those costs.

So, the higher the broker call rate, the more interest brokerages need to pay banks in interest charges. That gets passed down to margin traders, who, in turn, end up paying more in interest charges to brokerages when they use margin. This is one of the drawbacks when using a cash account versus a margin account — there are additional costs to consider for using margin, which can eat into returns.

Broker Call Rate Example

Here’s an example of how the broker’s call rate may come into play in the real world:

Brokerage X needs to offer margin funds for its clients with margin accounts, but doesn’t have the money to cover its needs. So, it borrows the money from Bank Y at a predetermined broker call rate. Bank Y decides that the rate will be the current SOFR rate, plus 0.1%. So, if the SOFR rate is 3%, for example, the broker call rate is 3.1%.

Brokerage X then uses the borrowed funds to offer margin funds to its clients, for which it charges a margin rate of 4%, plus a $10 service fee. By doing so, Brokerage X drives a little extra revenue through its lending activities, and when the traders pay the margin funds back, it can return them to Bank Y, paying the 3.1% broker call rate for the privilege of borrowing.

Current Call Money Rate

The current call money rate is published daily by the Wall Street Journal, and others. As it fluctuates often, margin traders, or others who may be subject to those fluctuations, can or should make a habit of looking at the current rate in the event that it changes their strategy. As of mid-February, 2025, the call money rate was around 6.25%.

The Takeaway

The broker call rate is the interest rate that brokerage firms pay banks for borrowing money that they, in turn, loan to traders. Since many brokerage firms allow investors to trade “on margin,” the brokerages need to have access to a pool of money that they can borrow from.

Brokerages typically charge a fee, expressed as a percentage, on top of the call money rate to get their margin rates. So, in effect, investors using margin accounts pay interest to trade stocks with margin loans — plus a little extra.

Leveraged trades are complicated and can be risky. While using borrowed money lets traders place bigger bets, and possibly see bigger gains, they also risk steep losses.

If you’re an experienced trader and have the risk tolerance to try out trading on margin, consider enabling a SoFi margin account. With a SoFi margin account, experienced investors can take advantage of more investment opportunities, and potentially increase returns. That said, margin trading is a high-risk endeavor, and using margin loans can amplify losses as well as gains.

Get one of the most competitive margin loan rates with SoFi, 4.75% to 9.50%.*

FAQ

Who decides the call rate for margin trading?

A brokerage ultimately decides the costs associated with margin trading for investors. But as far as what determines the broker call rate, it goes back to the rate as determined by the prevailing benchmark interest rate, such as the Secured Overnight Financing Rate (SOFR).

What is the overnight call rate?

The overnight call rate refers to the interest rate that banks use when lending or borrowing overnight. Again, since the call money rate is constantly fluctuating, the overnight call rate may or may not be different from the call money rate during normal trading hours.


Photo credit: iStock/YakobchukOlena

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see SoFi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information.


¹Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

SOIN-Q125-006

Read more
Performance Charts

5 Bullish Indicators for a Stock

When it comes to figuring out when to buy a stock, there are two main schools of thought: fundamental analysis and technical analysis. Fundamental analysis involves all the material aspects of a company: its sales, revenue, profits, and so on — the day-to-day details of operations. Technical analysis, on the other hand, involves only looking at charts. A stock chart is a visual representation of the price movement of a particular security over time.

Using different mathematical technical indicators, it’s thought that traders can sometimes anticipate future price movements based on previous patterns. And fundamentals need not be at odds with technical analysis — some investors often use both methods.

Key Points

•   Understanding both fundamental and technical analysis is essential for making informed stock purchases, with each offering unique insights into market behavior.

•   The Relative Strength Index (RSI) serves as a momentum indicator to assess whether a stock is overvalued or undervalued, guiding potential buying opportunities.

•   The cup-and-handle pattern is a recognized bullish signal, characterized by a specific price movement that often precedes upward trends in stock prices.

•   A golden cross occurs when a short-term moving average crosses above a long-term moving average, indicating potential bullish momentum and future price increases.

•   Combining multiple technical indicators enhances accuracy in predicting stock movements, as relying on a single indicator can lead to misleading conclusions.

Technical Indicators of a Bull Trend

Before getting into the specifics of technical analysis, it’s important to understand the difference between bullish indicators and bullish patterns.

Indicators represent information generated by a computer based on a dataset. That dataset comes from the price action of a security over a set time period (one hour, one day, one month, six months, one year, etc.).

Patterns, on the other hand, are identified by human eyes when charts take on a certain shape (head and shoulders, cup and handle, etc.). Some traders even program their own computer scripts to try to identify patterns automatically, leading to a kind of hybrid of patterns and indicators.

All of these methods are broadly referred to as technical analysis — the process of using charts to try to predict which way a security will move next. A pattern or indicator that tends to appear when prices are getting ready to move higher is referred to as a bullish one.

Here are five examples of bullish indicators and bullish patterns.

RSI Weakness

The Relative Strength Index (RSI) is a technical indicator that gives investors an idea of how overvalued or undervalued a security might be. This momentum indicator gauges the significance of recent price changes. The higher the RSI, the more likely the stock is overvalued, and the lower the RSI, the more likely the stock is undervalued.

The RSI is represented by a simple line graph that goes up and down between two extremes (also known as an oscillator). When the line dips below a certain level, it can indicate potential undervaluation. Meanwhile, when it rises above a certain level, it can indicate overvaluation.

RSI values range from 0 to 100 but rarely fall below 20 or go higher than 80. Between 30 and 60 is a shaded area sometimes referred to as the “paint” area. An RSI within this range can still provide some insight, but it is not as reliable an indicator as an RSI that has extended to more extreme levels.

An RSI of 50 is considered neutral, whereas an RSI of 30 and lower is considered undervalued (bullish). Meanwhile, an RSI of 70 and above is considered overvalued (bearish). In other words, the lower the RSI, the more of a bullish indicator it could be.

Cup-and-Handle Pattern

The cup-and-handle pattern is among the most bullish patterns known to stock traders. There are two main parts, as the name implies: a cup and a handle.

The cup is formed when a stock moves downward, then sideways, and then upward. Once the cup has been formed, the handle can be formed by a period of slow decline. This kind of price action leads to a chart with one part resembling the bottom half of a circle (cup) followed by a slanted line at the top edge (handle).

The pattern has a long list of nuances. Many lengthy articles have been dedicated to the cup-and-handle pattern alone. Here are quick notes about identifying the pattern:

•   Ideally, the cup should be about 30% deep (having declined about 30% from its start to its lowest point).

•   The handle should form over a period of at least five days to several weeks.

•   Trading volume should surge when the handle finishes forming, at which point traders will often seek to enter into a position.

•   Conversely, an inverted cup and handle can be a sell signal. This pattern has the same shape, only it appears upside down, with the handle slanting up and the top half of a circle forming the cup.

Moving Average Golden Cross

Moving averages (MA) are another common technical indicator. A moving average is the mean of a stock’s daily closing price for a certain number of trading days. Moving averages smooth out the trend of a stock’s price and highlight any moves above or below the trend.

A moving average is denoted by a line that overlays on a price chart. While these averages don’t contain a whole lot of information in and of themselves, sometimes key averages interacting with one another can serve as major buy or sell signals.

The 50-day MA and the 200-day MA are of particular importance when they cross paths. Most of the time, the 200-day MA will be higher than the 50-day MA. But when the 50-day crosses above the 200-day, the move can be seen as a bullish indicator signifying a trend toward upward price movement.

This indicator is known as the “golden cross,” and it is regarded as relatively rare and reliable. Prices often, but not always, move up after a golden cross happens.

Golden crosses can occur with moving averages of time frames shorter than 50 or 200 days as well, but longer time frames carry more weight.

Bollinger Bands Width

Bollinger Bands combine a simple moving average with an additional metric — a measure of price extending one standard deviation above or below the average.

When Bollinger Bands get very close together, it often indicates that a trend change lies on the immediate horizon. That means the price might be likely to break out either higher or lower in the near future in most cases.

While this indicator is a little vaguer than the others, combining it with a few other bits of information can sometimes make it a bullish indicator.

For example, an investor might choose to look at Bollinger Bands alongside one of the other indicators mentioned here. If the RSI for a particular stock were at 40 at the same time that Bollinger Bands were close together, that might give an investor further assurance that an upward move could be on the horizon.

Piercing Pattern

The piercing pattern is simpler than most others. It marks the possibility of a short-term reversal from downward price action to upward price action based on only two days of trading.

The pattern occurs when the first day opens near its high point, closes near the low, and has an average or larger-than-average price range. Then the second day begins trading with a gap down, opening near the low and closing near the high. The close ought to form a candlestick covering at least half of the length of the first day’s red candlestick.

A piercing pattern rarely appears in perfect form. As with other patterns, the closer to perfection the setup looks, the more likely it is to be accurate. When bullish patterns like this one coincide with other bullish indicators, like a low reading on the RSI, the potential for price gains becomes strengthened.

Get up to $1,000 in stock when you fund a new Active Invest account.*

Access stock trading, options, alternative investments, IRAs, and more. Get started in just a few minutes.


*Customer must fund their Active Invest account with at least $50 within 45 days of opening the account. Probability of customer receiving $1,000 is 0.026%. See full terms and conditions.

Other Technical Analysis Factors to Consider

It’s important to remember that technical indicators should be used together when possible. Looking at only one indicator may not always give as accurate a picture of which direction price action will head next.

Another concern is time frame. These indicators and patterns need to be looked at over a sufficient amount of time to prove effective — the longer the better, in general. Looking at price movements on a daily chart might lead to one impression, but zooming out and looking at six months or a year might result in a different (and often more accurate) assessment for the simple reason that there is more data included.

Finally, when thinking about bullish patterns and indicators, realize that most investors have access to the same public knowledge. When a bullish development occurs, millions of stock traders use technical analysis to try to identify the pattern at more or less the same time. This can lead the charts to become self-fulfilling, as everyone can buy at the same bullish point or sell at the same bearish point, regardless of anything else happening.

The Takeaway

Technical analysis, which involves only looking at stock charts, is one of the two main schools of thought when it comes to figuring out when to buy a stock. Investors using this form of analysis may look at both bullish indicators and bullish patterns to determine when it appears that prices are preparing to move higher.

There are a number of these patterns and indicators investors might look at — from RSI weakness to piercing patterns — though it’s generally best to use technical indicators together and also take time frame into consideration.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Opening and funding an Active Invest account gives you the opportunity to get up to $1,000 in the stock of your choice.¹


INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.


¹Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

SOIN-Q125-016

Read more
TLS 1.2 Encrypted
Equal Housing Lender