SoFi Blog

Tips and news—
for your financial moves.

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Automated Investing

Hands-off investing that’s always on.

You don’t have to follow the market to master it. With automated investing we’ll build and manage a portfolio for you without charging a management fee.



It’s easier than ever to put your

money on a mission.

We take the stress out of investing by helping you with the hard part:

goal setting, rebalancing, and diversifying your money.

Goal planning

Whether you’re saving for retirement, a down payment, or just investing for later, we’ll help you make a plan to tackle multiple goals.

Auto rebalancing

We’ll rebalance your investments, which means adjusting your stock and bond funds on a quarterly basis, so your money is always invested how you want it to be.

Diversification*

Risk is real. That’s why we’ll diversify your portfolio so that your money is allocated across different kinds of financial investments.


The right way to invest? It’s up to you.

Everyone has different goals when it comes to their life, their money, and their investment plans. Click
below to explore some common financial goals and example investment strategies to achieve them.

  • Take the trip of a lifetime

  • Buy a home

  • Pay for a wedding

  • Retire early

  • Save for kids’ education


Wedding

Buy a home

Trip of a lifetime

Retiring early

Kids’ college education




Time is your

best friend.

Compound interest is basically “interest on interest” and it’s how your money can make money. Time is the magic ingredient—which is why the earlier you start investing your money, the better. That way you can ride the ups and down of the market over time towards your goals.


We’re here

if you need it.

Investing with SoFi gets you access to member benefits like career services, rate discounts on other SoFi products, exclusive events and experiences, as well as access to financial advisors to discuss big picture financial goals one-on-one—all at no cost.


Get started with

no minimums.

Investing is for anyone that can afford to do it—which is why you

can start with as little as $1. Make a one-time investment today, or

set-up a recurring payment if that works better for you.

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SoFi and Edmit Partner to Help Next Generation of College Students Get Their Money Right

New Partnership Gives Members A Head Start on College Financial Planning

SAN FRANCISCO, CA – February 18, 2020 – SoFi, the digital personal finance company, and Edmit, the company that helps families make smarter financial decisions about college, today announced a partnership to equip college-bound students and their families with tools and resources needed to make the college selection and financial aid process easier, personalized, and transparent.

Registered SoFi members will now have complimentary access to Edmit Plus, which considers a student’s academic merits and family finances to provide data-driven recommendations on college affordability and return on investment. Members can enter their academic profile and receive unlimited college-comparison reports consisting of a personalized cost of attendance (including potential merit scholarships), projected monthly loan repayment amounts, and prospective post-graduation earnings based on profile and major. This information, along with other factors, is also captured in an overall “financial grade” that allows members to easily compare schools to each other.

“SoFi was created to help ease the burden of student debt that is stifling a generation in this country,” said Anthony Noto, CEO of SoFi. “We believe it is imperative to understand early on the significance of taking out a responsible amount of debt for college. We are excited to partner with Edmit to help college-bound students and their families make the most informed decision on where to attend college and how to finance the journey, so that they can achieve financial independence.”

“Edmit is thrilled to partner with SoFi to offer their members the necessary tools and guidance needed to assist their college-bound students in making the best higher education choices possible,” said Nick Ducoff, CEO of Edmit. “With this partnership, we are committed to helping the next generation set themselves up for financial success after graduation.”

In addition to Edmit Plus, SoFi membership offers benefits including access to financial planners, complimentary career services, and networking events.

To learn more, visit www.sofi.com/edmit.

###

About SoFi

SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than one million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. SoFi is also the naming rights partner of SoFi Stadium, future home of the Los Angeles Chargers and the Los Angeles Rams, opening in July 2020. For more information, visit SoFi.com or download our iOS and Android apps.

About Edmit

Edmit helps families make smarter college financial decisions so they’re better off after college. Founded by former university leaders, our tools and resources for saving, planning, and paying for college have saved families millions of dollars on tuition and loan payments. Edmit’s software provides families with personalized reports on how to afford college, including cost estimates, and financial fit scores based on projected ability to repay student debt. Edmit’s book, Better Off After College, published in late 2019, was a #1 New Release on Amazon. For more information about Edmit, visit Edmit.me.

Contact

SoFi

Annabel Sandhu

[email protected]

 

Edmit

Sabrina Manville

[email protected]

 

DISCLOSURES

SoFi Lending Corp. CFL# 6054612, NMLS #1121636 (www.nmlsconsumeraccess.org). Advisory services are offered through SoFi Wealth, LLC an SEC-registered Investment adviser. Brokerage products and SoFi Money® are offered through SoFi Securities LLC, member FINRA/SIPC.  Neither SoFi nor its affiliates is a bank. ©2020 Social Finance, LLC

Advisory services offered through SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth’s advisory operations, services, and fees is set forth in SoFi Wealth’s current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov.

 

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Referee Page: Money (New)

wants you

to get $75.

Get a $75 welcome bonus when you sign up for SoFi Money® and make two direct deposits of at least $500 each-plus, you can get ATM fees reimbursed and spend on a debit card with no account fees.





Helping members reach

financial independence since 2011.



Save, spend, and earn—all in one product.

Coming soon: Cash back rewards

With SoFi Money you’ll earn cash back rewards any time you spend on brands you love.

Pay no account fees

We don’t think your money should cost you money. That’s why we don’t charge account fees.

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Use any ATM worldwide that accepts Mastercard® and we’ll reimburse you for the fees.

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Sign up for SoFi Money and open an account in minutes. It’s that easy.

We work hard to give you high interest and charge no account fees. With that in mind, our interest rates, fees charged, and ATM fee reimbursement policies are subject to change at any time. See our terms and conditions.

Official Rules

*Please note that any friend whom you’d like to refer must use your specific referral link to sign up for the product they want. Only one referral reward and one welcome bonus per new customer: you will not receive multiple referral bonuses for the same friend taking out multiple loans or products, nor will your friend receive multiple welcome bonuses for taking out multiple loans or products. SoFi mortgages are never eligible for the SoFi Referral Program. Additional terms and conditions apply.

Program terms

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Please check with the person who referred you to make sure they gave you the right link.

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Edmit



Your go-to guide for college

financial planning.

When you sign up for SoFi, you get access to Edmit Plus — a tool that helps you

estimate financial aid, compare cost of attendance, or learn more about merit aid and scholarships available.



College finances, simplified.

Understanding one school’s value over another can be complicated. Edmit helps simplify the process by using data-driven

facts and figures to help you decide which school is the right choice for you. With their tools, you can:

Personalize your search

Edmit provides recommendations based

on your family’s finances and your

student’s academic merits.

Compare costs

Estimate the financial aid available to you

at different schools and see where you

could be saving the most.

Plan smarter

Build a financial strategy that includes your

scholarships, loans, and earning potential

of your intended major to help you make

decisions you can afford.


Just another perk of a SoFi membership.

As a SoFi member, you can get a head start on college financial aid planning with your complimentary access to Edmit Plus.


Edmit Plus includes:

Personalized scholarship and merit estimates

Data-driven school reports and recommendations

Industry-leading tools for college financial planning

Salary estimates based on your profile and major


Here’s how it works:

Sign up with SoFi

Create your free SoFi account. Once logged in, click the Edmit member benefit card at the top of the page.

Create Edmit account

After being redirected to Edmit’s website, sign up to begin your complimentary access to Edmit Plus.

Start exploring

You’re now signed up for Edmit Plus! Start using the tool to personalize and compare your options.


Sign up for a free SoFi account and

get access to Edmit Plus at no cost.



FAQs



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8 Valentine’s Day Gifts That Are as Meaningful as They Are Affordable

There are plenty of cute Valentine’s Day ideas to be found, but what about cheap Valentine’s gifts that won’t break the bank? A last-minute frenzy of wandering through the red, pink, and purple aisles at the grocery store could cost you, and honestly, probably won’t impress your sweetie much.

Turns out, those ages 25 to 34 are the biggest spenders during the heart holiday with a spending average of $202.76, but could they have done it for less?

Our list of eight cheap Valentine’s gift ideas will have your sweetheart swooning over your thoughtfulness, and you’ll be ready to brag about how much you didn’t spend! Well, maybe you’d like to keep that to yourself, too. We won’t judge.

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