What Determines a Stock Price?

Although investor sentiment plays into a stock’s price in the form of demand vs. supply, there are numerous factors that influence investor outlook. These include a company’s fundamentals, its performance history, as well as economic or geopolitical news that may impact not only that company but an entire sector.

These elements in turn can influence whether investors believe a stock will go up or down.

For investors interested in buying stock, it’s important to understand the various ingredients that can determine stock price, even though what influences a stock’s price per share can change at a moment’s notice.

Key Points

  • Investor sentiment, as expressed through supply and demand, is the main driver of a stock’s price.
  • Depending on what’s going on in the news, in the markets, as well as larger economic trends, investors may be bullish or bearish on a company or sector.
  • Thus, investor behavior determines stock price, based on a host of external factors, including company fundamentals.
  • In order to invest in stocks, investors must understand the key factors that determine stock price — which can vary from company to company, sector to sector.
  • Owing to market complexity, as well as ever-changing investor sentiment, there is no way to predict price movements with 100% accuracy.

7 Factors That Determine Stock Price

Beyond the basic principles of supply and demand, there are other factors that contribute to changes in stock prices. Those include investor behavior, the news cycle, company fundamentals, and more.

1. Investor Behavior

A current stock price is based on investors’ beliefs about the future success of a company. Hypothetically, if investors have reason to believe that a company will be successful in the future, they may invest in the company, causing the price of shares to increase. This is an important aspect of stock trading basics.

Similarly, if the outlook for a company is negative, investors may sell off the shares they own, causing the price to decrease.

Basically, if a few million people think that Company X is going to be successful in the near future, and that shares of Company X will see price appreciation that could lead them to buy the stock, increasing demand, which could drive up the price per share.

Emotions such as fear, panic, anxiety, greed, and hope can have a significant impact on investor behavior. This is the basis of the field of behavioral finance and understanding investor sentiment.[1] There are many different ways investors try to predict the future success of companies.

2. Company News and Data

Stock price predictions can be made based on reading stock charts and making calculations, as well as looking at news stories, fundamental analysis like reading over company earnings and reports, and other information.

News about changes in management, production, company or industry scandals, and other stories can influence investors’ view of a company, and cause share prices to change quickly.

3. World Events

Beyond news and outlooks specifically related to companies, global factors can also influence investor behavior. For instance, a presidential election, a pandemic, political unrest, or signs of a recession can create panic in the market, influencing investors to sell off stock shares in order to avoid losses, or put their money into safer investments.

Usually there is some up or down price movement in stock prices, and some stocks are more volatile than others. It’s rare for prices to completely remain static. It’s also rare for prices to drastically increase or decrease suddenly, but this is what happens during a market crash.

A market crash can happen when many investors begin to sell, creating a snowball effect where more and more investors pull their money out of the stock market. At that point, the market could plummet, resulting in losses that wouldn’t have occurred if people hadn’t sold.

4. Stock Buybacks

Another factor that can affect stock price is company buybacks of stocks. Companies will sometimes buy back their own stock from investors, thereby reducing the supply of shares available to the public. They do this in an attempt to increase stock prices.

If companies issue more shares of stock, they are increasing the supply, which can cause the price to decrease.

5. Primary and Secondary Markets

When some companies first start selling stock to the public, they hold an IPO, or initial public offering. At the time of the IPO, an initial share price is set and investors can begin to buy the stock at that price, which is considered a primary market.

After the IPO ends, the stock gets listed on stock exchanges (or secondary markets) and the price starts to fluctuate as shares get bought and sold — and supply and demand begin to play a role in share price.

When companies don’t have an IPO, their shares get bought and sold privately, in which case share price is determined between the buyer and seller.

6. Stock Valuation

The valuation of a stock is made by looking at the company’s past and projected earnings, large trades made by institutional investors, overall market trends of the S&P 500, and ratios and calculations made by analysts.

Four ratios and calculations that are used to determine the valuation of a stock are price-to-earnings (P/E) ratio, price-to-book (P/B ratio), price-to-earnings-to-growth (PEG) ratio, and dividend yield. These calculations can help investors figure out whether a stock is currently undervalued or overvalued.

7. Bid and Ask Price

A share price ultimately gets determined through the bid, ask, and sale price on stock exchanges. The bid price is the maximum amount an investor will pay for shares of a stock, while the ask price is the lowest price a seller will accept. When the two prices match up, a sale is made, and that price sets the new price per share of the stock. Ultimately it gets down to what someone is willing to pay and if a stock owner is willing to sell to them at that price.

What someone is willing to pay or sell for is determined by psychological and market factors, as discussed. If a buyer thinks the stock is undervalued at the asking price, they will buy, and vice versa. Generally the difference between the bid and ask price isn’t very large, but if a stock’s trading volume isn’t particularly large, it can be.

Companies that are a similar size or have a similar valuation can have very different share prices because the number of shares each company issues can differ greatly.

Because of different company market caps and numbers of liquid shares, the share price doesn’t reveal much about the actual value of the company, and one can’t use share prices to compare companies. However, the share price does reflect what investors currently think the stock of a company is worth.

How to Handle Changes in Stock Price

Attempting to time the market is extremely challenging because there’s no way to reliably predict market movements. For example, an investor could sell at what they think is the peak of the market, only to watch the price continue to rise.

Historically, the stock market has continued to rise over the long term, despite plenty of ups and downs along the way. Although past trends are never a guarantee of future outcomes, it’s likely that investors with a longer time horizon, who are willing to hold onto their stocks throughout up and down cycles, may eventually see positive returns.

That said, market volatility can provide opportunities to invest when the stock market is down, or sell at higher prices, especially if they were already considering buying or selling a stock.

The Takeaway

Ultimately, supply and demand drive stock prices — which is informed by market conditions, world events, and investor behavior, among other influences. Although there is no way to look into the future to predict share prices, investors tend to look at past performance, charts, and market trends to attempt to predict price movements. In general, it’s best not to try and time the market, but to focus on building a solid long-term portfolio that will grow over time.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.


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FAQ

What are three things that determine a stock’s price?

Broadly speaking, the three main factors that drive a stock’s price are economic/market conditions, company performance, and investor sentiment. These three factors are interdependent, with one influencing the other.

Who or what controls the price of a stock?

There isn’t one sole entity that influences the price of a stock, and owing to the interplay of factors in the stock market, there is no single source of control over a stock’s price.

What makes the price of a stock go up?

There is no way to predict whether a stock’s price will rise or fall, but generally speaking investor demand is what ultimately drives up the price of a given company. But there are numerous factors that play into investor demand.

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INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Investing in an Initial Public Offering (IPO) involves substantial risk, including the risk of losing principal. Key risks include, but are not limited to, unproven management, significant company debt, and lack of operating history. For a comprehensive discussion of these risks, please refer to SoFi Securities' IPO Risk Disclosure Statement. This is not a recommendation. Investors must carefully read the offering prospectus to determine if an offering is consistent with their objectives, risk tolerance, and financial situation. New offerings often have high demand and limited shares. Many investors may receive no shares, and any allocations may be significantly smaller than the shares requested in their initial offer (Indication of Interest). For more information on the allocation process, please visit IPO Allocation Procedures.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

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What Is an Accredited Investor?

An accredited investor must meet specific financial criteria, and have the necessary experience to be accredited. Some investments are limited to only accredited investors.

There are two major categories of accredited investors: individuals and legal entities, which can include trusts, limited liability companies, and businesses.

Businesses like banks, investment broker-dealers, insurance companies, and pension or retirement plans are common examples of accredited investors.

Further, some private investment firms may follow legal guidelines that allow only the participation of accredited investors: i.e., those who meet certain net worth or income criteria as determined by the Securities and Exchange Commission.

Key Points

  • Owing to the complexity and risk some investments carry, they’re only available to accredited investors, not ordinary retail investors.
  • An accredited investor must meet specific financial criteria in order to invest in certain products.
  • Generally, an accredited investor must have $200,000 in income ($300,000 if married), or $1 million in net worth, excluding their primary residence.
  • Accredited investors may be individuals, but can also be trusts, institutions, and other entities.
  • The accredited investor designation protects main street investors from undue risk, and allows some companies to skirt SEC rules.

The Accredited Investor, Defined

Many private placement investment firms — some of which may take on a high level of risk, use complicated investment products and strategies — require investors to be accredited in order to circumvent the SEC’s legal requirements.

“One reason these offerings are limited to accredited investors is to ensure that all participating investors are financially sophisticated and able to fend for themselves or sustain the risk of loss, thus rendering unnecessary the protections that come from a registered offering,” according to the SEC’s Office of Investor Education and Advocacy.

When an investment is sold to the public, it is under the regulatory authority of the SEC. (For example, a mutual fund sold to retail investors falls under the purview of the SEC.) This includes certain disclosures and extensive reporting requirements to the SEC.

Accredited Investors vs. Retail Investors

Retail investors are generally individuals who invest their own money, often for retirement, but sometimes to buy stocks online. Retail investors have to meet some basic requirements when opening an investment account, but not the stringent criteria that apply to accredited investors.

Why Companies Choose Accredited Investors

Why might an investment firm choose to limit themselves to accredited investors? For one, adhering to the SEC regulations can be an expensive and labor-intensive process. In the eyes of the law, accredited investors are more sophisticated, or may have the means to take on the risk that such investment opportunities produce.

Who Qualifies as an Accredited Investor?

For individuals to qualify as accredited investors, they must prove that they have the means necessary to take the risk involved in certain investments. This can be done in one of a few ways:

  • First, the individual must have earned income that exceeded $200,000 (or $300,000 if married) in each of the prior two years, and reasonably expects the same for the current year.[1]
  • Or they must have a net worth over $1 million, either alone or with a spouse or spousal equivalent. That does not include the value of their primary residence.[1]

Other Types of Accredited Investors

On Aug. 26, 2020, the SEC updated the qualification criteria. Individuals who have Series 7, Series 65, or Series 82 licenses in good standing can now be considered accredited investors.[2]

The SEC said this was done to allow those with knowledge and expertise to invest in private investment markets even if they do not yet meet the financial qualifications.

General partners, directors, and executives with a private fund also qualify as accredited investors.

With the recent expansion of the qualification parameters, “knowledgeable employees” of the investment fund also now qualify as accredited investors.

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How a Trust Can Be an Accredited Investor

For a trust to qualify as an accredited investor, assets must total more than $5 million, and the trust cannot have been formed specifically to purchase the investment.

The trust must also be directed by a “sophisticated” person — someone who the investment company reasonably believes has the requisite experience and ability to understand the risks associated with the investment.

As of the most recent changes, LLCs with assets of over $5 million may also qualify.

Alternatively, an entity can qualify as an accredited investor when all of the equity owners are individually accredited investors.

Because this reporting is not channeled through the SEC, investment companies typically collect the information necessary to confirm that a person is an accredited investor, or may require that potential customers sign off that they are accredited investors.

The Net Worth Requirement

One of the qualifications for being an accredited investor is to have a net worth of $1 million. How do you calculate your net worth?

Generally, individual net worth is calculated by taking a person’s assets and subtracting liabilities. Assets are things of value that a person owns, and liabilities are debts owed.

For example, imagine a person has the following assets: a primary residence, a checking account, a 401(k) retirement account, and a car.

They also have a mortgage loan and two student loans — those are their liabilities.

To determine their net worth, the individual would first total the value of the assets and then the liabilities, and subtract the value of the latter from the former.

That said, the SEC has a few specific rules about what is counted in a net worth calculation:

  • As mentioned, a primary residence is not to be included in the person’s net worth calculation.
  • A mortgage on a primary residence is also not to count in the net worth calculation, unless the value of the mortgage is greater than the value of the home.
  • If the mortgage is “under water,” then the amount of the loan that exceeds the fair market value of the home should be included.
  • When considering other real estate holdings with a spouse or spouse equivalent, it is not necessary that they be held under both names. For example, a property held by just one of the two parties would count.

How Can Non-Accredited Investors Invest?

You don’t need to be an accredited investor to begin building wealth for the future. There are plenty of opportunities for investors of every level to get involved and earn returns in the stock exchange.

It’s important to understand that all investments carry some amount of risk. It’s always a good idea for investors to familiarize themselves with the risks involved with their desired investments.

To start, investors can open an account at a brokerage or with an online trading platform to buy and sell securities like stocks and exchange-traded funds (ETFs).

New investors will want to be mindful of investing fees, as those will reduce any potential investment returns. This includes account fees, trading commissions, and the fees built into the funds themselves, called expense ratios.

The Takeaway

An accredited investor — a person or an entity — is qualified to invest in certain private investments like a hedge fund or a venture capital fund. Individuals must meet a high financial bar or have industry expertise to be accredited.

The rules for accredited investors can be seen as both protections for those investing, as well as advantageous for private investment firms.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.


Invest with as little as $5 with a SoFi Active Investing account.

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INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Exchange Traded Funds (ETFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or by emailing customer service at [email protected]. Please read the prospectus carefully prior to investing.

Mutual Funds (MFs): Investors should read and carefully consider the information contained in the prospectus, which contains the Mutual Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or SoFi's customer service at: 1.855.456.7634. Mutual Funds must be bought and sold at NAV (Net Asset Value); unless otherwise noted in the prospectus, trades are only done once per day after the markets close. Investment returns are subject to risks. Shares may be worth more or less their original value when redeemed. The diversification of a mutual fund will not protect against loss. A mutual fund may not achieve its stated investment objective. Rebalancing and other activities within the fund may have tax implications.

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Understanding IV Crush


Editor's Note: Options are not suitable for all investors. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Please see the Characteristics and Risks of Standardized Options.

There’s more to an options contract than just the direction in which the underlying security moves. Many investors assume that if they buy a put, it will lead to profits if the underlying security’s price falls. And if they buy a call, and the price increases, they will also make money. This isn’t always true, however. In cases of implied volatility (IV) crush, a drop in implied volatility may reduce an option’s value regardless of the stock’s direction.

Investors may correctly guess which way a security will move, make the appropriate options purchase, and still lose money. That’s because the option’s value is tied not only to direction, but also to implied volatility. IV crush refers to a sudden drop in implied volatility that reduces an option’s value, even if the underlying stock moves as expected. This may happen due to the several moving parts of an options contract, which include:

•   Strike price

•   Expiration date

•   Time decay

•   Implied volatility

While the strike price and expiration date remain fixed, the other two variables vary throughout the length of the contract. This can lead to unexpected outcomes for options traders.

Key Points

•   IV crush refers to a significant decrease in implied volatility following a major event, often reducing option premiums.

•   Traders can incur losses from IV crush even if they accurately predict the direction of the underlying stock’s movement.

•   Strategies to mitigate IV crush risks include using spreads and writing (or selling) options contracts to collect premiums and limit potential losses.

•   A company’s earnings report is a common trigger for IV crush, with implied volatility typically spiking before and plummeting after the announcement.

•   IV crush can lead to losses for options buyers, in particular, but can benefit sellers who collect higher premiums before the drop.

What Is IV Crush?

The term IV crush refers to a sharp drop in the implied volatility of an options contract, which can lead to significant losses in the premium. This can happen even if the trader correctly predicts the stock’s direction.

Sometimes implied volatility can drop suddenly, reducing the value of an existing options contract. This often happens after scheduled corporate events, such as earnings announcements.

Understanding IV crush in options trading starts with a closer look at implied volatility.

What Is Implied Volatility?

Implied volatility is the market’s expectation of how much a security’s price may fluctuate over a given period. The greater the implied volatility, the higher the odds of significant price movements. This idea is especially relevant when it comes to trading options, as it influences how contracts are priced.

The factors that influence the price of an option include:

•   The distance between the strike price and the underlying security’s current price

•   The length of time until the expiry date

•   The anticipated volatility during that time (implied volatility)

Options with higher implied volatility tend to come with higher premiums. That’s because larger price swings may increase the likelihood of an option becoming profitable, which, in turn, may increase the potential value of an option.

The term “implied volatility” may be more generally thought of as the expected uncertainty in a security’s price, especially as it relates to options pricing. The more uncertainty in a contract, the higher the premium. As uncertainty decreases, so does the premium.

An option’s premium then may — at least in part — reflect the level of implied volatility investors anticipate between the present moment and the expiry date.

Premiums also tend to go up when an option’s strike price is farther from the current price of the underlying asset and when the expiry date is further into the future. With the additional time and more distant price comes an increase in uncertainty.

What Creates an IV Crush?

IV crush is a trading term meant to describe a situation where implied volatility declines rapidly. This often occurs after a significant market event, like a corporate earnings report or a product release, when market uncertainty sharply decreases.

Ahead of the event, implied volatility typically increases as traders buy calls and puts in anticipation of earnings results that may differ — either positively or negatively — from market expectations.

Then, after the event happens, many investors close their positions (an options contract can be sold or “closed” at any time before the expiry date), either taking profits or cutting losses. The result is often a sharp drop in implied volatility and a corresponding decline in option premiums, which may occur even if the underlying asset moves as expected. This is referred to as the IV crush. When the premium drops below what the trader originally paid, it could result in a loss upon exit.

Example of IV Crush

A common example of an IV crush, as mentioned above, is what often occurs when a company releases its quarterly earnings report. Each quarter, companies release earnings reports that provide financial details about their operations and profitability. Volatility often increases ahead of an earnings report amid the uncertainty of what information will be released, then drops sharply once traders have more clarity about how the company performed.

For example, a trader might buy a call option ahead of an earnings report, expecting the stock to rise. The option premium at the time of purchase might be $3.20 due to elevated implied volatility. If the stock does increase slightly after the announcement but implied volatility drops sharply, the option’s premium could fall to $2.00, resulting in a potential net loss — even though the trader was correct on the direction it took.

What Events Can Cause an IV Crush?

An IV crush could occur with any scheduled corporate (or political or government) event when the outcome is uncertain. Some other potential examples include:

•   A company being granted a patent for a new product.

•   A pharmaceutical product receiving FDA approval or completing late-stage trials.

•   The Federal Reserve announcing a change in interest rates or other monetary policy following a scheduled meeting.

Events like these can trigger a rise in implied volatility, followed by a sharp drop once the anticipated information is released.

How to Take Advantage of (Or Hedge Against) IV Crush

Several strategies may help traders manage the risks of IV crush or position themselves for potential gains.

Strategies Seeking to Benefit From High IV

Options traders hoping to benefit from an IV crush scenario may pay close attention to the volatility of an asset in the time period before a scheduled event. When implied volatility is high, option premiums tend to be expensive. That’s when sellers may enter the trade, writing options contracts in an attempt to collect high premiums. When volatility falls, those options may be bought back at lower prices, potentially locking in profit.

Sellers may also use familiar strategies like cash-secured puts and covered calls to collect higher premiums when IV is high. Cash-secured puts involve setting aside enough money to buy shares at the strike price of a put option if the stock price falls and the option is exercised, while covered calls involve selling a call option on a stock that the trader already owns. Both strategies work best if the stock stays flat or moves modestly in a favorable direction, as this lets the seller keep the premium as IV falls.

It’s important to remember that a short options position also comes with the risk of seeing substantial losses. If the underlying stock moves sharply against the position, the trader may be forced to buy or sell the underlying asset at a loss or to buy back the contract at a much higher price, both of which could incur significant losses

Buyers, on the other hand, may prefer to enter positions when implied volatility is relatively low. Buying options ahead of a known event (when premiums are elevated) could result in losses, even if the stock moves in the expected direction. Avoiding trades immediately before these announcements may help reduce exposure to volatility-driven premium decay.

Traders anticipating a decline in market volatility may consider shorting the Volatility Index (VIX), which tracks expectations for future volatility. A decline in the VIX often reflects falling implied volatility, so traders who shorted the index during a period of high volatility may see those positions gain value as IV crush unfolds.

Ways to Manage or Hedge IV Crush Risk

Managing IV crush means understanding who’s most exposed. Buyers are generally hit hardest, as falling implied volatility reduces option premiums — even when the trade is directionally correct. Sellers — those who write options — receive a premium upfront, but still face risk if the stock moves sharply against their position. This could take the form of falling below the strike on a short put or rising above the strike on a covered call.

To hedge against IV crush, traders may use options-trading strategies that involve multiple legs, such as spreads that are intended to reduce the impact of changing implied volatility.

A spread involves buying one option and selling another to balance risk and reward.

For example, a long straddle combines a call and a put at the same strike price and expiration. Although it is not a risk-minimizing strategy, a long straddle is designed to seek profits from volatility, so it may help manage exposure to risk when large price swings are expected. A long straddle can lose value if IV drops or the stock stays flat, however.

Spreads may offer more controlled risk exposure as an options trading strategy, but they also cap potential gains.

The Takeaway

Options traders should pay close attention to implied volatility when planning the entry and exit points of a trade. Buying options before a major event may expose traders to an IV crush, which is when the implied volatility of an underlying asset drops precipitously following the event, resulting in a drop in the options’ premiums. This can happen even when the trade moves in the direction the trader expected. Using spreads or writing options contracts may help reduce risk in high-IV environments, while some traders may try to benefit from elevated volatility by selling options when premiums are high.

SoFi’s options trading platform offers qualified investors the flexibility to pursue income generation, manage risk, and use advanced trading strategies. Investors may buy put and call options or sell covered calls and cash-secured puts to speculate on the price movements of stocks, all through a simple, intuitive interface.

With SoFi Invest® online options trading, there are no contract fees and no commissions. Plus, SoFi offers educational support — including in-app coaching resources, real-time pricing, and other tools to help you make informed decisions, based on your tolerance for risk.

Explore SoFi’s user-friendly options trading platform.

FAQ

What is IV crush in options trading?

IV crush refers to a rapid decline in an option’s implied volatility (IV), typically following a significant event, such as an earnings announcement. This drop in IV may reduce the option’s premium and lead to losses, even if the underlying asset moves in the anticipated direction.

How does IV crush affect option prices?

When implied volatility decreases sharply, the extrinsic value of an options contract may decline. This decrease could lead to lower premiums, which may impact traders who bought options before the IV drop and were planning to sell their contract at a profit. An option’s premium may decline as a result of an IV crush, even if the stock moved in the expected direction.

What causes IV crush?

An IV crush typically follows events that introduce uncertainty into the market, such as earnings reports, Fed decisions, or other economic announcements. Implied volatility tends to rise before these events as a result of the uncertainty about which direction an asset’s price may move, then drop sharply once the outcome of the event is known. This results in an IV crush.

How can traders mitigate the risk of losses from IV crush?

To mitigate the risk of an IV crush, traders may consider strategies such as selling rather than buying options ahead of key events, using spreads (e.g., straddles, strangles), or choosing longer-dated options. While these approaches may limit exposure to sudden drops in implied volatility, be aware that they still may come with substantial loss.

Is IV crush always a risk for options traders?

Not always. While IV crush can pose substantial risks for traders, particularly for options buyers, it may create opportunities for sellers who write contracts when implied volatility is elevated. For example, sellers who successfully sell options for a higher premium ahead of a major financial event, when an asset’s implied volatility is high, may benefit from declining premiums if the implied volatility drops after the event. Attempts to profit from high volatility comes with high risk, however.

Photo credit: iStock/AzmanL

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

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Guide to Market-on-Open Orders

A market-on-open order (MOO) is an order to be executed at the day’s opening price. Investors typically have until two minutes before the stock market opens at 9:30am ET to submit a market-on-open order. MOO orders are used in the opening auction of a stock exchange.

While investors who subscribe to a more passive type of investing strategy may not incorporate MOO orders into their daily lives, they can be important to know about. You never know, after all, when you may want to place an order before trading commences.

Key Points

•   Market-on-open orders execute at market opening, without price guarantees.

•   MOOs have a higher likelihood of execution compared to limit orders.

•   MOOs are useful for capturing immediate price movements.

•   Risks involve volatility and potential liquidity issues.

•   Limit-on-open orders may provide price protection.

What Is a Market-on-Open (MOO) Order?

Again, market-on-open orders are trades that are executed as soon as the stock market begins trading for the day. They may hit the order book before then, but do not actually go through the trading process until the market is opened. Note, too, that MOO orders are only to be executed when the market opens — they are the opposite of market-on-close, or MOC orders.

These orders are executed at the opening price during the trading day, or immediately (or soon after) the bell rings opening the market on a given day.

How Market-on-Open Orders Work

There may be different rules for different stock exchanges, but generally, the stock market operates between 9:30am ET and 4pm ET, Monday through Friday. Trades placed outside of the hours are often called after-hours trades, and those trades may be placed as market-on-open orders, which means they will execute as soon as the market opens for the next trading day.

An investor might place a market-on-open order if they anticipate big price changes occurring during the next trading day, among other reasons.

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Different Order Types

To fully understand how an MOO order works, it may help to first understand both stock exchanges and the different ways that trades can be executed. The latter is generally referred to as an “order type.”

Stock exchanges are marketplaces where securities such as stocks and ETFs are bought and sold. In the U.S., there are more than a dozen stock exchanges registered with the Securities and Exchange Commission (SEC), including the New York Stock Exchange and Nasdaq Stock Exchange.

Next, market order types. Order types can be put into one of two broad categories: market orders and limit orders.

Market Order

A market order is an order to buy or sell at the best available price at the time. Generally, a market order focuses on speed and will be executed as close to immediately as possible.

But securities that trade on an exchange experience market fluctuations throughout the day, so the investor may end up with a price that is higher or lower than the last-quoted price. Therefore, a market-on-open order is a specific version of a market order.

Because it is a market order, it will happen as close to immediately as possible and at the open of the market. The order will be filled no matter the opening price of investment. There is no guarantee on the price level.

With each order type, the investor is providing specific information on how, and under what circumstances, they would like the order filled. In the world of order types, these are semi-customizable orders with modifications.

Limit Order

A limit order is an order to buy or sell a stock at a specific price. A limit order is triggered at the limit price or within $0.25 of it. At the next price, the buy or sell will be executed.

Therefore, limit orders can be made at a designated price, or very close to it. While limit orders do not guarantee execution, they may help ensure that an investor does not pay more than they can (or want to) afford for a particular security.

For example, an investor can indicate that they only want to buy a stock if it hits or drops below $50. If the stock’s price doesn’t reach $50, the order is not filled.

After-Hours Trading

An MOO order is not to be confused with after-hours trading and early-hours trading. Some brokerage firms are able to execute trades for investors during the hours immediately following the market closing or prior to the market’s open.

3 Reasons to Use a Market-On-Open Orders

There are several reasons to use a market-on-open order, including the following.

Trading Outside of Operating Hours

Stock exchanges aren’t always open. The New York Stock Exchange (NYSE) and the Nasdaq Stock Exchange are both open between 9:30 am and 4:00 pm EST.

Anticipating Changes in Value

Traders and investors may use a market-on-open order when they foresee a good buying or selling opportunity at the open of the market. For example, traders may expect price movement in a stock if significant news is released about a company after the market closes. They may want to cash out stocks, and do so using a market-on-open order.

The News Cycle

Good news, such as a company exceeding their earnings expectations, may lead to an increase in the price of that stock. Bad news, such as missing earnings estimates, may lead to a decline in the stock price. Some traders and investors may also watch the after-hours market and decide to place an MOO order in response to what they see.

It’s also important to know that stock exchanges tend to experience the most volume or trades at the open and right before the close. Even though the stock market is open from 9:30am to 4:00pm, many investors concentrate their trading at the beginning and near the end of the trading day in order to take advantage of all the liquidity, or ease of trading.

Examples of MOO Trade

Let’s look at some hypothetical examples of why an MOO order might be useful:

Example 1

Say that news breaks late in the evening regarding a large scandal within a company. The company’s stock has been trading lower in the after-hours market. An investor could look at this scenario and believe that the stock is going to continue to fall throughout the next trading day and into the foreseeable future. They enter an MOO order to sell their holding as soon as the market is open for trading.

Example 2

Or maybe a company quarterly earnings at 7am on a trading day. The report is positive and the investor believes the stock will rise rapidly once the market opens. With an MOO order, the investor can buy shares at whatever the price may be at the open.

Example 3

Though this won’t apply to the average individual investor, MOO orders may also be used by the brokerage firms to fix errors from the previous trading day. A MOO order may be used to rectify the error as early as possible on the following day.

Risks of Market-on-Open Orders

It is important to understand that if a MOO order is entered, the investor receives the opening price of the stock, which may be different from the price at the previous close.

Volatility at the Open

Considering the unpredictable and inherent volatility of the stock market, the price could be a little bit different — or it could be very different. Investors that use MOO orders to try and time the market may be sorely disappointed in their own ability to do so, but only because timing the market is exceedingly difficult.

Most investors will likely want to avoid trying to weave in and out of the market in the short-term and stick with a long-term plan. Some investors may use MOO orders with the intention of taking advantage of price swings, but the variability of the market could trip up a new investor.

Because the order could be filled at a price that is significantly different than anticipated, this may create the problem of not having enough cash available to cover a trade.

Using Limit-on-Open Orders

An alternative option is to use a limit-on-open order, which is like an MOO order, but it will only be filled at a predetermined price. Limit-on-market orders ensure that a transaction only goes through at a certain price point or “better.” As discussed, there are other types of limit orders out there, too, for given situations. For instance, there may be a context in which it’s best to use a stop loss order, rather than a limit-on-open or similar type of order.

The downside of doing a limit-on-market order is that there is a chance that the order doesn’t get filled.

Liquidity Issues

With an MOO order, there could also be a problem of limited liquidity. Liquidity describes the degree to which a security, like a stock or an ETF, can be quickly bought or sold.

As mentioned, there tends to be greater liquidity at the beginning of the day and at the end, and investors will generally not have a problem trading the stocks of large companies, because they have many active investors and are very liquid.

But smaller companies can be less liquid assets, making them slightly trickier to trade. In the event that there is not enough liquidity for a trade, the order may not be filled, or may be filled at a price that is very different than anticipated.


💡 Quick Tip: Newbie investors may be tempted to buy into the market based on recent news headlines or other types of hype. That’s rarely a good idea. Making good choices shouldn’t stem from strong emotions, but a solid investment strategy.

Creating a Market-on-Open Order

Creating a market-on-open order is fairly simple, but may vary from trading platform to trading platform. Generally speaking, though, a trader or investor would select an option to execute a MOO when filling out the details of a trade they wish to make.

For instance, if you wanted to sell 5 shares of Company A, you’d dictate the quantity of stock you’re trying to sell, and then choose an order type — at this point, you’d select a market-on-open order from what is likely a list of choices. Again, the specifics will depend on the individual platform you’re using, but this is generally how a MOO is created.

The Takeaway

Market-on-open orders are submitted by investors when they want their order executed at the opening price and be part of the morning auction. An investor may use this order if they want to capture a stock’s price move up or down as soon as the trading day starts.

However, MOO orders don’t guarantee any price levels, so it may be risky for an investor if shares don’t move in the direction they were expecting. Unlike limit orders though, they are more likely to get executed.

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FAQ

What is a market-on-open order?

Market-on-open (MOO) orders are stock trading orders made outside of normal market hours and fulfilled when the markets open. Trades execute as soon as the market opens.

What is a market-on-open limit on open?

A limit-on-open order, or LOO, is a specific form of limit order that executes a trade to either buy or sell securities when the market opens, given certain conditions are met. Usually, those conditions concern a security’s value.

What is the difference between market-on-close and market-on-open?

As the name implies, market-on-close orders are executed when the market closes at 4 pm ET, Monday through Friday (excluding holidays). Conversely, market-on-open orders are executed when the market opens at 9:30am ET, Monday through Friday.


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