Press Release

SoFi Partners with Kukun to Help Homeowners Understand the Real Cost (and Benefit) of Remodels

New Online Tools Help Homeowners Estimate Costs and ROI on Over 28 Types of Projects

SAN FRANCISCO, CA – October 2, 2018 – SoFi today announced a new partnership with home improvement platform Kukun to offer advanced new tools to help homeowners gain a greater understanding of how much their home improvement project could cost and how it can affect the resale value of their home.

The tools will help homeowners estimate costs and returns on investment for over 28 project types that range in price from $10,000 to $300,000, including renovations and expansions. These are the first tools SoFi is offering related to its home improvement loans.

One of the top reasons people take SoFi personal loans is for home improvement, so we want to offer people the best resources to make decisions,” said Bob Buch, Vice President of Sales and Business Development at SoFi. “We’re proud to be working with Kukun to bring even more tools and resources to our members that can help them achieve their financial goals.”

These calculators are built by Kukun based on highly normalized and granular property condition marketplace data, in addition to normalized construction permit data (fresh and historic), as well as customer intent from the Kukun marketplace.

“Partnering with an innovative brand like SoFi was a natural extension for us,” said Raf Howery, CEO of Kukun. “SoFi has customized Kukun’s best in class data-set, analytics and tools. SoFi’s audience stands to benefit immensely from this new capability”.

SoFi offers home improvement loans from $5,000 up to $100,000 with absolutely no fees of any kind. Individuals can check their rate and get pre-qualified within minutes. To learn more about the calculators and SoFi home improvement loans, visit SoFi.

About SoFi
SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than half a million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit

About Kukun
Kukun is a data and analytics company that is reinventing major aspects of the massive Home Remodeling Market.  Kukun is powered by an advanced data-set and AI driven technology to bring transparency, accuracy and insight to the remodeling industry. Kukun is serving Real Estate, Housing Finance, Insurance, Construction, and Retail companies that together make home remodeling possible for the homeowners/buyers. Visit

[email protected]

[email protected]


For Media Inquiries

If you are a media professional with a question about SoFi —
please contact us at [email protected]. We’ll do our best to respond before your deadline.

TLS 1.2 Encrypted
Equal Housing Lender