Weight-Loss Drugs Are Slimming Waistlines and Wardrobes

By: Anneken Tappe · June 18, 2024 · Reading Time: 2 minutes

Weight-Loss Wave

The rise of weight-loss drugs hasn’t just changed the pharmaceutical industry. The popularity of medications like Novo Nordisk’s (NVO) Ozempic and Eli Lilly’s (LLY) Zepbound has rippled across sectors, from grocery stores to Greek yogurt makers. Last year, Walmart (WMT) CEO John Furner prominently said that weight-loss drugs changed people’s shopping behavior.

Now, clothing retailers may be affected, too.

Sizing Down

Some 6% of U.S. adults, or 15.5 million Americans have used these weight-loss drugs, according to a Gallup survey. And with millions of waistlines slimming down, it’s only logical that wardrobes could follow.

Several retailers have noted a shift in shopping habits. For example, fashion rental platform Rent the Runway (RENT) has noticed more customers sizing down, as reported in the Wall Street Journal .

This shift to smaller sizes is good news for clothing companies as it could mean higher revenues in the near term as shoppers update their wardrobes.

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